3. Audience
Have you identified –
• Target audience
• Secondary audience
• Dominant/negotiated/oppositional reading
What evidence can you find in the:
• Film (narrative, production techniques, actors, crew etc)
• Marketing (viral, conventional, merchandise
• Exhibition
To support this?
Discover
4. AudienceTwo step flow
messages in mass media
have the most impact upon
a minority of receivers.
These people will then
communicate the message
to others, hence a two-step
flow.
A film
critic, blogger, celebrity or
other person of influence
will provide their opinion
over a media text. This will
have a direct affect on the
audience who will watch (or
avoid) the text as a result.
Can you think of any
examples of opinion
leaders?
Discover
7. Two step flow
Can you find any positive or negative
reviews, feedback or commentary on each film
that you feel may have influenced the success of
the film?
Develop
Sources to consider:
• Twitter and other social media
• Film critics
• Magazines and newspaper reviews
• TV interviews
8. Audience
•Local
•National
•Global
Key terms to use when discussing
marketing, distribution and
audience.
To what degree was
each film marketed and
distributed?
What does this tell you
about the
genre, audience, actors
, finance?
9. British vs American audiences
Explore how each film appeals to a British and
American audience.
Consider:
• Narrative (story and representation of
characters)
• Production (including crew and cast)
• Marketing methods
• Distribution
• Exhibition (including release
methods, number and format of
release, sales figures)
Complete a couple
of paragraphs
explaining your
findings with
reference to
examples.
‘A field in England’
was more succesful
in appealing to a
________ audience.
This is evident
in………’
