7. The new marketing strategy to rebuildits brand
image by consolidating70 advertising agents to
1 and thus globallyunitingall the segments of
its target market
8. Realizing the success ofstrategy of leaving the
hardware products ofthe brand during the
Growth stage in early 1990’s , In the 21st century
Samuel decided to use the same strategy
and gave up on all the hardware and started to
focuson DATA ANALYTICS AND GLOBAL
CONSULTATION.
9. CAN ITS PLANS TO SOLVE SOME OF
THE WORLDS MOST
CHALLENGING
PROBLEMS
SUCCEED ?
10. IT WILL BE SUCCESSFUL IF THE COMPANY IS
ABLE TO SATISFY ITS TARGET MARKET
BY PRODUCING WHAT IS REQURIED THAN BY
SELLING WHATIS PRODUCED.
16. WHAT ARE THE RISKS THEY MIGHT FACE
WITH THE CURRENT STRATEGY ??
17. ITSOLD ONEOF ITS LEAD PRODUCTSTOLENOVO AND IS TRYINGTOEMBRACE
DATA ANALYTICSAND GLOBAL CONSULTING
THE HISTORYMIGHTREPEATITSELF LIK E IN1980’S AND THE COMPANYCANBE
PUTIN LOSSES.
SOME OF THE 100 FIRMSTHEY ACQUIREDMIGHT GO INTOLOSES AND THUS
INDIRECTLYEFFECTINGIBM.
18.
19. WHATARETHE RISKS THEY MIGHTFACE
WITH THE CURRENTSTRATEGY??
WHO ARE IBM’SBIGGESTCOMPETITORSTODAY?
CANITSPLANSTO SOLVESOME OF
THE WORLDSMOST CHALLENGING
PROBLEMS SUCCEED ?
What were keys to their
recentsuccess??
