The document discusses social entrepreneurship, defining it as having three components: identifying an unjust equilibrium that marginalizes people; identifying opportunities to challenge that equilibrium; and creating a new, stable system that benefits the targeted group. It examines the evolution of social entrepreneurship and provides examples. It makes the case for social entrepreneurship in Kosovo, noting opportunities due to needs around poverty, education inequity, and a less developed framework. It proposes two social enterprise models and a plan to support youth engagement in sustainable venture creation through skills development.
3. Martin and Osberg define social entrepreneurship as having the following three
components:
1. Identifying a stable but inherently unjust equilibrium that causes the
exclusion, marginalization, or suffering of a segment of humanity that lacks the
financial means or political clout to achieve any transformative benefit on its own;
2. Identifying an opportunity in this unjust equilibrium, developing a social value
proposition, and bringing to bear inspiration, creativity, direct action, courage, and
fortitude, thereby challenging the stable state’s hegemony; and
3. Forging a new, stable equilibrium that releases trapped potential or alleviates the
suffering of the targeted group, and through imitation and the creation of a stable
ecosystem around the new equilibrium ensuring a better future for the targeted
group and even society at large.
Social
Entrepreneurshi
p Defined
• A Textbook (if unsatisfying) Definition
• A Functional Definition
4. Create and sustain social value.
Social
Entrepreneurshi
p Defined
• A Textbook (if unsatisfying) Definition
• A Functional Definition
5. Create and sustain social value.
Social
Entrepreneurshi
p Defined
• A Textbook (if unsatisfying) Definition
• A Functional Definition
6. Create and sustain social value.
Social
Entrepreneurshi
p Defined
• A Textbook (if unsatisfying) Definition
• A Functional Definition
8. Not new. Muhammed Yunus develops microfinance in
1974; Bill Drayton founds Ashoka in 1981.
Social
Entrepreneurshi
p Examined
• Inception
• Today
• Examples
9. But evolving. Porter, Kramer at Harvard Business
School coin “shared value”; “corporate social
entrepreneurship” grows. Forbes 30 social entrepreneurs
lists for- and non-profit leaders.
Social
Entrepreneurshi
p Examined
• Inception
• Today
• Examples
10. Terracycle started by producing organic fertilizer;
now the largest “upcycling” company in the world.
Social
Entrepreneurshi
p Examined
• Inception
• Today
• Examples
11. Frog Design works with UNICEF to explore mobile
usage in the developing world; builds out “tech for
dev” practice.
Social
Entrepreneurshi
p Examined
• Inception
• Today
• Examples
12. IBM’s “Watson” supercomputer team helping
analyze youth sentiment in Uganda; improved
understanding of African markets, BoP.
Social
Entrepreneurshi
p Examined
• Inception
• Today
• Examples
14. “Need” outweighs “want”. Nearly 40% of Kosovo’s
population lives on less than $2.50 per day; 81% in rural
areas.
The Case for
Kosovo
• Relevance
• Opportunity
15. Common prosperity is the only prosperity. Social
challenges are a barrier to economic growth: e.g.
inequity in education.
The Case for
Kosovo
• Relevance
• Opportunity
16. Less developed framework is an opportunity.
Kosovo can be more agile and responsive as its not
as far down the dead end road of old school
entrepreneurial models.
The Case for
Kosovo
• Relevance
• Opportunity
17. Social enterprise breaks with low value-add, highly-
saturated markets by defining new ones.
The Case for
Kosovo
• Relevance
• Opportunity
21. Eventor. Platform to enable discovery of
opportunities for students. Works partnerships with
universities (here and abroad) and other entities
working for students.
Now what?
• Two models
• Our plan
22. Heritage on a Bike. Bike rental/tour operator in Peja
region.
Now what?
• Two models
• Our plan
Create—creativity, opportunity seeking, courageous, bold, risk taking-this is looking at old problems in new ways, finding new solutions. This is at the heart of the entrepreneurial mindset. Sustain—”Hire the right people, and don’t run out of money”. Sustain recognizes that a single intervention, innovation, flash in the pan isn’t enough. Sustain means
In fact, not at all. SE as a term has been tossed around since the 1960’s in progressive literature, and has been a “formal area of endeavor for decades. MuhammedYunus is the archetypal social entrepreneur, pioneering microlending, and he started what would become Grameen Bank in 1974. Bill Drayton “the grandfataher of social entrepreneurship” took a social venture capital approach in founding Ashoka in 1981.
Social intrapreneurship, corp social entrepreneurship, shared value
Terracycle: Princeton freshman Tom Szaky
Terracycle: Princeton freshman Tom Szaky
IBM identifies the next generation of consumer as those in developing countries; tailoring its business in developing markets. Consider its first research Lab, recently founded, focusing on issues of sustainable urbanization, water management, etc. Recasting need as opportunity.
IBM,Terracycle, Frog – identified need, made it an opportunity. Saw the developing world as developing markets, saw an opportunity to good and do well. Social and market realities. Differing definition and dynamics of need.
The issue of market competitiveness is related to equity: persistent barriers to access to education are making Kosovo’s talent pool less robust
Two ways: the Benefits of Catching Up – can learn from mistakes elsewhere and avoid. And less investment in end of life infrastructure, ways of thinking: considerthe case of Africa: has gone from 2 million mobile phones to among the
I’ve been here for five months, and I can tell you that Kosovo doesn’t need another coffee shop—service is a saturated market, so lets reexamine needs and build sustainable models to address them.
Opportunity to do things right from the outset—new norm entrepreneurship. Part 2: Marketing perspective: It is widely recognized that, even value-conscious consumers in the developing world will prioritize brands that are perceived as creating social good. This is becoming institutionalized in sourcing and supply chain.
Disconnect between where youth are and the skill they need to engage in venture creation, commitment to social good.
Two ways: the Benefits of Catching Up – can learn from mistakes elsewhere and avoid. And less investment in end of life infrastructure, ways of thinking: considerthe case of Africa: has gone from 2 million mobile phones to among the
I was in Perast this weekend, rented a bike and drove around, but thought “Wouldn’t it be nice if I actually knew what I was looking at?” Employment opportunities for local youth, sustainable tourism promotion, proceeds can be used to support the maintenance of historical sites.
I was in Perast this weekend, rented a bike and drove around, but thought “Wouldn’t it be nice if I actually knew what I was looking at?” Employment opportunities for local youth, sustainable tourism promotion, proceeds can be used to support the maintenance of historical sites.
I was in Perast this weekend, rented a bike and drove around, but thought “Wouldn’t it be nice if I actually knew what I was looking at?” Employment opportunities for local youth, sustainable tourism promotion, proceeds can be used to support the maintenance of historical sites.