Supply chain structure and supplier partnerships.

1. The McDonald’s
Way!
Presented by Group 1:
Nilesh Bhatt
Harsh Narula
Vinny Wadhawan
Vineet chauhan
Hitender Singh Khanna
Dileep Kumar

2. History
 McDonald's is the world's largest
chain of fast food restaurant
 McDonald's has been around since
1955, started by Ray Kroc in Des
Plaines lllinois
 Kroc had bought the previous
company from Dick and Maurice
(Mac) McDonald, who opened their
restaurant in 1940.

3. Facts
 McDonald's can be found in 119 Countries and territories around the
world.
 Head McDonald's Plaza, is located in Oak Brook, Illinois.
 They serve almost 54 million people each day.
 More McDonald's food is sold in the United States than in any other
area, which means that it is McDonald's largest market.
 Europe is McDonald's second largest market.
 Company provides a central source of supply for food items and
standardized menu.

4. SWOT Analysis
• Increasing trends towards healthy
eating
• Increasing competition fro m local
players and upcoming international
chains like Burger King etc.
• Currency fluctuations causing
impact on imports.
• Growing health conscious mass
• Home Meal Delivery
• Changing customer habits(Fast
food culture)
• 2nd and 3rd tier cities, since
McDonalds is famous for being
price healthy.
• Taste according to Indian market.
• Longer ROI
• Disrupts local eating habit in the
younger generation.
• Quality issues in some
franchises.
• High employee count as
increasing number of franchises.
• Unhealthy food menu
• Impeccable supply chain- Just
in time delivery
• Good brand value
• Partnership with local
suppliers- ecosystem
development, Technology
support
• Efficient cost control –
economies of scale
• Huge advertising budgets
• Target audience(children) Strength Weakness
ThreatOpportunity
Innovation by
healthy menu
options

5. Supply chain Model

6. Trikaya Agriculture
• Implementation of advanced agricultural practices has
enabled Trikaya to successfully grow speciality crops like
iceberg lettuce. Infrastructure features:
• Specialized nursery with agricultural experts.
• Drip irrigation, raised farm beds, fertilizer mixing plant,
good quality pesticides.
• Cooling rooms for post harvest handling.
• Refrigerated trucks for transportation.

7. Vista Processed Foods
• A JV between OSI Industries Inc., and McDonald’s India
Pvt. Ltd.
• Produces a range of frozen chicken and vegetable foods.
• Plant at Taloja, Maharashtra. Infrastructure details:
• Separate processing lines for chicken and vegetable roods.
• Capability to produce frozen foods at -35 degrees to retain
total freshness.
• International standards, procedures and support services.

8. Dynamix Dairy
• Dynamix has equipped milk collection centers with bulk
coolers. Provides a new market for surplus milk. The
infrastructure details are:
• Fully automatic international standard processing facility.
• Capability to convert milk into cheese, butter/ghee,
skimmed milk powder, lactose, casein and other products.
• Stringent quality control methods.
• Continuous Research & Development.

9. Radhakrishna Foodland
• Provides high range of services including procurement, quality
inspection, storage, inventory management, deliveries, data
collection, recording and reporting. Strong points:
• A one-stop shop for all distribution management services.
• Dry and cold storage facility to store and transport perishable
products at temperatures up to -22 degrees.
• Effective process control for minimum
distribution cost.

10. Summary
• Market success of McDonald’s can be credited to their strong and very
effective supply-chain.
• Maintain affordability with the help of efficient supply chain.
• Huge amount of stress on innovation and cost cutting.
• Complementary success model.
• Technological advances equips suppliers to venture out in different areas and
grow.
• Few supplier model provides them more volumes to be able to cut costs.
• Intensive supply chain model, extensive market research.
• Stringent food standards encourages suppliers to maintain high quality to
minimize rejections.
• Encourages domestic cultivation to cut import costs.

11. Hope you enjoyed your
bite!
Thank you!