1. @inmobi

2. THE
WORLD
IS
REALLY
FLAT
IN
OUR
WORLD

3. Whole
World!
Since
Feb
2010
100
Countries
3
Months
40
Countries
4
Months
11
Countries
5
Countries
6
Months
18
Months

4. DATA
IS
GOD
EVERYONE
WANTS
DATA!

5. >
30
BN
Impressions
per
Month
>
50
TB
Data
Generated
per
Month
>
200
MM
Users
reached
per
Month

6. INFORMATION
IS
KING
KING
RULES!!

7. >
30
BN
How
do
you
maintain
performance
and
response
Mme
at
this
scale?
Impressions
How
do
you
give
visibility
about
this
data
per
Month
to
users
of
the
system?
How
do
you
store,
process
&
manage
all
>
50
TB
this
data?
How
do
you
analyse
all
this
data
for
Data
Generated
beSer
business
results?
per
Month
How
do
you
deliver
ROI
for
AdverMsers?
>
200
MM
How
do
you
maximize
MoneMzaMon
for
Users
reached
Publishers?
How
do
you
create
great
Ad
experiences
for
per
Month
Users?

8. NATURE
OF
THE
FOREST

9. Mobile
Internet
• Is
Highly
Measurable
• Has
to
standup
for
its
own
results
• Is
a
young
but
fast
growing
medium
– Feature
Phones
–
Smart
Phones
–
Tablets!!
– 25+
Tablets
being
unveiled
at
MWC
2011
• Is
not
a
younger
sibling
of
PC
Internet!
• Is
redefining
Internet
again!

11. PRODUCT
STRATEGY
IS
DEFINING
THE
FOREST

12. ADVERTISERS
WANT
USER
REACH
AND
ROI

13. PUBLISHERS
WANT
MAXIMUM
MONETIZATION
AND
VISIBILITY

14. USERS
WANT
TO
LIKE
WHAT
THEY
SEE!

15. IMAGINE
YOU
ARE
ON
A
PLANE

16. • At
30,000
],
all
the
roads
of
the
city
look
nice
• At
1000
],
you
worry
about
the
taxi
stand
at
the
airport
• At
ground
level,
you
also
worry
about
the
honking,
humidity,
streetlights
and
the
works

17. EXECUTION
IS
KEY
TO
REALISE
THE
PRODUCT
STRATEGY

18. • Strategy
without
TacMcs
is
the
longest
route
to
victory
• TacMcs
without
Strategy
is
the
noise
before
defeat!
– Sun
Tzu,
Art
of
War

19. 30,000
FT
–
PRODUCT
STRATEGY

20. 1000
FT
–
PRODUCT
ROADMAP

21. GROUND
LEVEL
–
PRODUCT
RELEASES

22. I
AM
RUNNING
OUT
OF
SLIDES

23. SO
HOW
CAN
YOU
HELP?

24. MulMple
Ways
• Ask
tough
quesMons,
now
or
later!
• Reach
out
to
me
– Email:
sridhar@inmobi.com
– TwiSer:
@goodals,
– Mobile:
+91
98808
46087
• Refer
smart
product
managers
and
user
experience
designers
J