www.shindig.me 1) Design for utility first, social second 2) Listen, be accessible 3) F**k it, ship it (but know details matter) Note: slides 13 & 14 presented by Shindig Co-founder Nick Manning.

2. Problem
Taste memory: What was the name of that drink?

3. Solution
Journal drinks in seconds
Follow friends &
taste influencers
Buy it!

4. Milestones
• Reach top 125 free Food & Drink apps in US
– January
• Graduate Entrepreneurs of NY Accelerator Program
– July
• Winner of Google & Microsoft Pitch event
– October
• Shipped 15 versions / growth in key metrics
– Jan-November

5. Monthly Active Users (MAU) by Version
50.00%
43.30%
45.00%
40.00%
35.00%
29.20%
% of MAU
30.00%
25.00%
20.00%
15.00%
11.60%
10.00%
5.00%
0.00%
2
2.1
Version of Shindig
2.2

6. Design for utility first

9. Listen, be accessible

10. 973-902-2134

13. Lessons
–
–
–
–
–
–
–
Fun
Team zen
What “recipe” are you working off of? Is it concise?
Core power users
Version stuff early
Sleep on arch decisions
If refactoring is painful, it’s not being done regularly
enough
– Read books, learn new tech, switch over if needed

14. Roadmap
• eCommerce
- Impulse booze purchases, yeah!
• Offline use
- Surprised how many apps don’t do this (ie. LTE in midtown, wtf)
- Social? Look to Graphs
- Reason 1: I don’t trust apps that give blind recommendations
without a reason
- Reason 2: Performance based on how much you traverse the
graph, not how much data you have (super fast)
- Reason 3: Lets you make friends with cool ppl (like data scientists)
- Finally is accessible for small startups
- learn: http://www.meetup.com/nycneo4j

16. “Shindig is completely free, well-designed and just plain
awesome.” – Editor’s Choice, 148Apps
Shindig.me
@harryraymond @seenickcode