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Social apps?
Here's me on Bebo
Here's two of my apps
That was then...
What are apps? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can apps do? Anything we can fit in here...
Spread through the stream App message!
Why do people use them? (On their profiles...)
Why do people use them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples...
Small print: Disclaimer: some examples of apps for profiles are of our projects. Other companies do make apps...
Quizzes: one with a purpose.
Sharing: in this case, books.
Sharing/info: Find things to do
Social gaming: agressively viral
(No, not one of ours...)
Why apps for engagement? ,[object Object],[object Object],[object Object],[object Object]
Why might organisations use them? (On their pages...)
FBML: custom pages
Notes: Import a feed
RSS graffiti: Managing feeds
You Tube Box: Sharing videos
Poll Daddy: polls on your page
Why apps for pages? ,[object Object],[object Object]
Not quite an app: Ads
Creating an ad
Targeting options
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you
Postscript
My new Facebook page
Go to the FBML app page
Add the app to a page
Adding (some simple) HTML
Edit the page, find the app
Edit application settings...
Adding a tab...
Choose a landing page
Results!
Not very inspiring... But.
Eg. from a US non-profit

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Snsappsandpages

Editor's Notes

  1. They can know about you They can know about your friends They can talk to you and your friends. Apart from that... Almost anything the developer can think up.