Codes and Conventions

1. CODES AND
CONVENTIONS

2. Direct mode of address, uses and
grats theory makes us form a
personal connection with the
image.
Close up camera shot is used to focus
on the face of the image and draw
your attention by highlighting his
serious facial expression.
Bold masthead is
used in xxl
magazines to
attract attention
and is also iconic.
Classic colour scheme using dark
colours with the vibrant red with
deeper sinister connotations is
iconic for attracting male
readership.
The magazine uses the
tagline to emphasise the
exclusivity of the magazine,
making the reader more
influenced to buy it.
The language
includes techniques
such as alliteration,
this shows the
reader and
emphasises the
exclusivity and how
the quality of the
content will be high.
The use of contrasting
colours within the font
make the text stand out,
attracting fans and alerting
our cognitive needs.
The layout of the font and sell
lines are evenly set out with a
dark background to emphasise
the sell lines and attract fans.
The simple yet emotional pose
of just a stare makes the reader
intrigued and hints at the
hermeneutic question as to why
he is looking so stern.

3. Direct mode of address, uses and
grats theory makes us form a
personal connection with the
image.
Mid shot here is used to
emphasise his eccentric
clothing in order for the
magazine to be more
appealing to look at as it
stands out more.
Bold font is eye catching and
attracts the attention of the
audience by also fulfilling
their cognitive needs, as it
informs them as to who is
also in the magazine.
The gold, white and
black colour scheme
once again appeals to
men through the use
of hard colours.
Bold cover line, this anchors and
highlights the image, enhancing
the audience’s emotional
connection with the image (uses
and grats theory).
The sell lines use bold and
alerting font, this attracts
the reader and many fans,
making them more likely
to read on and buy the
magazine.
Similarly, the sell lines often use a
gold font, this relates to the image,
as it is mainly gold, and therefore
allows the reader to form an
emotional connection.
Bold masthead is
used in xxl
magazines to
attract attention
and is also iconic.

4. Repetition of the use of the
masthead from the front cover
is iconic and alerts the reader.
Bold and masculine
colour scheme, black,
white and gold appeals
to male readers.
Direct mode of
address, as both
the images are
making eye
contact with the
reader, this links
with the uses and
grats theory as the
reader feels an
emotional
connection.
Image is cleverly positioned, as it is the main focus
and is surrounded by text, which means by looking
at the picture the audience are more likely to read
the text and fulfil their cognitive needs.
The quote that aims to attract
the reader into the exclusivity
inside is emphasised by its bold
font and contrasting colours to
the main image.
The text uses a strong, dark
and bold font to contrast
with the light and neutral
background, therefore
emphasising the importance
and making the reader
more likely to read it.
Language in the
features section
include techniques
such as rhetorical
questions, this is
intriguing and
encourages the
reader to carry on
and find out the
answer to the
question.
Very simple and minimalistic layout, not much text and
simple layout, often attractive and eye catching as it
appeals to people who don’t like to read as much; this
is because the layout makes it look easy to read. The
use of the black rectangle enforces this as it separates
the text.

5. Headline labelled
“contents” uses a bold
black font to attract
attention, similarly, the
letters are positioned on
top of each other which
as a result intrigues the
reader.
Simple yet bland colour
scheme is used in order
to draw attention to the
vibrant colour (red) which
is used in the main image.
This makes us wonder
why the magazine is
emphasising Kanye’s
heart, so we therefore
want to read on (to fulfil
our cognitive needs).
Sell lines similarly use
bold and black font to
stand out from the bland
background, as well as a
more sophisticated and
italic font, making it
more eye catching and
attractive to read.
Direct mode of address in the image allows
the audience to feel a personal connection
and therefore want to read the rest of the
magazine.
The strong and stern looking facial
expression within the image (of Kanye
West) makes us want to find out why he
is feeling this way, thus teasing our
cognitive needs.
Simple and minimalistic layout
makes it more attractive for a
reader as it doesn’t flood the page
with information and the text
seems limited as it is evenly spread
and positioned.
Alliteration within the text is
used in order to grab the
attention of the reader, and
make them think they are
reading a sophisticatedly written
piece and it will perhaps fulfil
their cognitive needs.
The contents of the image are
purposely aimed to be intriguing
and aim to want the audience to
pose questions, e.g. Kanye’s
hands are in his pockets,
perhaps suggesting secrecy or
something to be unveiled.
The text is layed out in a simple and narrow
manner, this aims to make it seem as if there is
less text to read, this therefore appeals to
people who aren't keen readers, and males who
tend to be lazy.

6. Masthead/headline uses strong and bold
font, with contrasting colours so that it
catches the eye and people are attracted
to read it.
Text layout is narrow
and tall, thus
appealing to people
who don’t like to read
mass amounts of
writing, meaning a
wider range of
audiences are likely to
read it.
Main text uses a
contrasting and
dark colour to the
background, this
makes it stand out
and therefore
emphasises the
information in the
text.
Image has been purposely made to be large, as it
takes up ¾ of the page. This emphasises the
contents of the image, and attracts fans of the
A$AP mob.
The picture is positioned cleverly in
this double page spread, as it is
placed directly in the middle of
both pages and takes up the
majority of the page, this therefore
draws your attention to the small
text and it also attracts fans.
The camera has
captured them in a
slightly high angled, mid
shot, the lighting is high
key portraying a natural
environment.
They (“the mob” are
all wearing
noticeably common
hip-hop esque
outfits, including
jackets and caps, this
will attract hip-hop
lovers who haven’t
heard of the ASAP
mob.
All members of the mob are
doing something different
(some use direct mode of
address, some even swear on
the far left), this shows us that
they are all different and
individual from another.
Similarly, the natural background and poses, with
clothes that aren't expensive looking show us that
they are just “normal people” and that they aren’t
fake.

7. The direct address in the quote/title is
used to make you feel a personal link to
the story.
The quote/title uses a
bold font, this perhaps
means that it stands
out from the rest of
the text and means the
reader’s eye is
automatically attracted
to it, making it
important to read.
The quote/title uses
a obscure font and
vibrant colour, this
also draws our
attention to it and
emphasises the
importance of the
message “changed
my life”.
The smaller image, is positioned to put emphasis
on the importance and relevance of it, and is also
used to split up the text in order to make it look
easier to read.
The larger image is positioned to take up
half of the double page, this shows the
importance of the image and therefore
highlights the relevance to the text on the
page opposite.
Use of emotive language in the
text emphasises how emotional,
personal and perhaps exclusive the
text is.
Simple colour
scheme of black,
white and blue is
very minimalistic
and aims to cater
for all genders and
ages.
The pose in
which Meek Mill
is enduring is
typical of the
genre of music,
so therefore
enforcing the hip
hop theme.
Similarly, also enforcing the genre of the
hip hop, features of the image such as the
gold chain and the pose.