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Out of Box Experience Design
Harry Brignull
Pete Gale
Who are these guys?

Harry Brignull:
User Experience Consultant, Madgex


Pete Gale:
Head of User Experience, Cogapp
The problem:
Self Install Broadband
Packages are hard to
install yourself
Which means...


Customers call in for help


Call center costs ramp up


Frustrated customers less likely to renew contracts
Which means...


In this case, good OOBE design isn’t just about
being nice or ‘building a luxury brand’


- its all about reducing costs!
What’s the problem?




   N.D.F.
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Out Of Box Experience Design