1. QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
QuickTime™ and a
decompressor
are needed to see this picture.
Ident design and purpose

2. Screen tempo
• This is a good example of an ident that utilizes
tempo. The ident is cut to some fast paced music
and the dancing feet all dance in time with it. It is
an interesting ident because the sound goes
perfectly with the visuals with different people
jumping in and out to the beat. It uses the fast
pace to keep peoples attention on the ident and to
draw them into it. For me it is an interesting ident
however it has no crescendo and the music
is constant and the dancing is not building up to a
climax. However the ident is still good because it
does what it is supposed to which is brand the
channel and keep the audience interested and
having a fast pace is one way to do this.

3. Space and time
• This is a good example of an ident that takes the
opposite approach to space and time but still uses it
effectively. In this ident the world that we are set in is
clearly rural England as it is a dune setting for a BBC
ident. To go with the target audience for BBC 1 it is quite
a cinematic and sophisticated ident. With kite flying being
seen as something for the adult generation. The people
who inhabit the ident are these people. Adults and older
people all having fun creating the circle with the kites.
This is in complete contrast to the other ident in many
ways. This is mainly due to the target audience but also
the fact that the "Kites" ident is in the real world and has
to show what the weather would have to be like to fly
those kites. Whereas the other can do anything it
wants because its in a made up world. However both are
still effective idents.
This is a very good example of an ident that plays
with space and time. This refers to weather an ident
is set in the present time/past or future. And
weather it is in a real or fictional place. BBC 3 have
created a completely knew planet for their suit of
idents and have built it by mashing together lots of
the fun elements of their channel and random
elements from popular culture. The world revolves
around the theme of tubes that carry pink goo that
makes up the logo for BBC 3. The world seems
very fun and carefree with the population of the
world being flamboyantly dress people who seem to
live for fun. This links into their target audience of
being a young channel for young people and the
design of their world reflects this. This is a perfect
example of how designers can create interesting
and new visuals specifically designed to attract their
audience.

4. Interaction with viewers
This is a very good example of an ident that interacts with its audience to engage them
and make their ident memorable. The theme with this ident and the rest of the suit that
it belongs to was to have channel 4's logo embedded somewhere in the ident and the
audience tries to find it. Some of the idents are easier than others and this really
makes the audience engage with the ident. This is a very good tactic for making an
audience remember your channels idents. Because the ident makes the audience
work to figure it out they will remember it for positive/negative reasons. I think that
Channel 4's idents are one of the best examples of this.
a

6. Density of information
• This ident is the complete opposite end of the spectrum to
the BBC ident. The information that it is portraying is the
same as the BBC's ident which is just what channel you
are watching but there is so much more going on on
screen. In this ident we start by following some falling nail
varnish but as it falls it turns into lots of different items and
continues to multiply and grow across the screen.
Whereas in the BBC ident there was lots of space in the
shot, this ident is very close in and the content is very
busy. This is another good way of catching the audiences
eye. Because there is lots going on it makes the viewer
concentrate on the ident and seek out the information.
This also means that people are more likely to remember
the ident because it sticks out.

7. Information and entertainment
led
• This is a very good example of an ident that is
purely for entertainment rather than information.
Apart from the small MTV logo in the corner there
is no other hint as to what channel it is apart from
the style the ident is made in. Instead the ident
focuses on following the Alice in Wonderland
figure around as she explores the interesting
world that she is in. I think that it is an effective
ident because it draws the audience in and really
makes you want to follow her through this land
and discover what is going to happen. And even
though there is not an obvious thing showing that
this is an MTV ident there is enough that you can
still tell who it belongs to but not focus on it.

8. Branding
• E4 uses the brand color purple it is a
certain shade of purple that they use in all
of there logos and sometimes in there
idents as well they use this so people will
recognize the channel and know that it is
the channel it is.
QuickTime™ and a
decompressor
are needed to see this picture.

9. Packaging and repackaging
• The Purposes of a TV idents is to give the stations some kind of identity and a
distinct and instantly recognizable branding. The branding is the values and morals of
the station. For example the BBC mission statement is to enrich people's lives with
programmes and services that inform, educate and entertain. This can be reflected in
there 2006 suit of idents that display different cultural aspects. When idents are being
created for TV programs one of the main concerns of the company is the
marketability of the idents they are making and how the idents will create a corporate
identity for the company. The corporate identity of a company is the person that they
give themselves. This can be interpreted as the personality of the channel itself. For
example, MTV idents support their appearance of being a young hip channel that is
in tune with what the younger generation want. For a company their idents will define
there channel and what is about and will also reflect the values and style of there
target audience. TV idents have evolved a lot over the years since they were first
made. For example in 1953 the BBC TV ident was nothing more than a static image
with their name underneath and an image of a world shaped object. In my opinion
this object is supposed to show the world and how the BBC broadcast all over the
globe because they are and were an international station.

10. Segmentation Scheduling
• Idents are scheduled in-between shows, this
is to remind people of what channel they are
watching as well as entertaining them at the
same time, for example on E4 they will show
an ident before a show just to remind people
what channel they are watching and also
incase someone has just switched on to the
channel, and its in the adverts the ident would
come on and they would recognize what
channel they are watching.

11. Marketing
• The marketing for example E4 they
would advertise there channel by using
there idents as the idents are an advert
for the channel, as they promote the
channel and increase the audience so
more people will watch it, as the ident
will include the logo therefore people
will see the logo and know and watch
the channel.

12. Identity
• An example of identity in E4 is where you can
identify the channel and know what the
channel is about and what audience it targets,
for example the E4 ident is animated and
brightly colored and included toys shooting
lasers, from this you can see it’s a modern
entertainment, comedy sort of channel aimed
at the younger appeal of audience.

13. Scheduling
• The scheduling of a channel is what sort of
programmed they broadcast and why, for
example they would have a special program
organization on E4 on Thursdays called ‘quite
big Thursday’ this is when they would play the
most audience popular audience, and they
would also play age appropriate channels
after 8;30 which is the water shed, so after
8;30 they can do age appropriate comments
and refrences and its when children go to
sleep and when adults come back from work.