1. His journey is a great one; His story is one that has traveled the world. Recognized as ‘The
Striding Man’ is the worlds number one whiskey, Johnnie Walker. Yet amongst the great
tales and growth of the 200-year-old icon, the striding man has taken up the mission to help
reduce the chances of alcohol-fueled stupidity and promote the idea of responsible drinking.
Johnnie Walker recognizes the devastating effects drink driving has on the roads world wide
each year and continuously acknowledges the effects of irresponsible behavior, in spirit of
this admirable brand quality we present the “J.Walker“ application.

2. “The First Step”
Participants can get their hands on a personalized
Johnnie Walker Breathalyzer through either Club
promotional tours, Via the Johnnie Walker web
page or through selected liquor outlets. The
breathalyzer attaches through the iphone dock
connecter, as shown.

3. In conjunction with the Johnnie Walker Breathalyzer
fans can download the application via the app store,
once inserting the device participants are ready to go!

4. The application provides a step-by-step
process that is simple and easy to follow.

5. Once activated the application will direct the user to the
first stage, in which they ,must blow into the breathalyzer.
Due to the variation on legal blood alcohol limits globally
the participant must also select the country before the
application can automatically continue to the next page.

6. Once the user has effectively blown into the Breathalyzer, and
selected their country, their blood alcohol level is determined
and displayed along with various captions in relation to the
participants current alcohol state. For example if the users
reading is over the countries legal limit “JOHNNIE SAYS …
KEEP WALKING”

7. If the participant has a blood alcohol reading that is equal
to or above the legal guideline they continue on the next
page. This stage uses GPS and Google maps to track the
participant’s location. They may then choose from the icon on
the menu bar to find a responsible mode of transportation
to get themselves to their desired destination.

8. In selecting this icon users choose from various hotels/motels
within the area, and may continue on to receive directions
or further modes of transportation to this destination. In
conjunction with selected motels/hotels users may also be
rewarded with 10% off one night’s stay vouchers.
The taxi icon allows users to find the closest taxi rank, or order
a taxi using there current location via the GPS. In conjunction
with particular taxi services Johnnie walker may also reward
the user with a “no booking fee charge”.
The Train icon allows participants to locate there nearest
train station, bus stop, or tram stop. They can then continue
to access timetables for public transport systems and may
also receive rewards online via their transport cards.
The Johnnie walker feet icon provides users with best
walking route to their destination. The GPS tracking device
allows them to stay on track and upon arrival at their
destination they are rewarded with discount vouchers for
sports wear retail stores.

9. The rewards offered will be in conjunction with various
companies. These act as incentives for participants to use the
“J.Walker” application. This is the final stage of the application.
Which rewards the user for making their journey a safe one!

10. Finally social networking website’s such as Facebook can
be used to promote and create buzz about the “ J.Walker
” application.