A Presentation On Influential And Revolutionary Business leader. Larry Page And Sergey Brin Leaded Google To The Heights Where It Has Reached.Google Business Leader
3. Introduction:
Larry Page
Born: March 26, 1973 at East
Lansing, Michigan, U.S
Education:
B.S. from University of
Michigan, 1993
M.S. from Stanford
University, 1995
Role: Co-Founder, CEO And
President of Product at Google
Inc.
Net Worth: $24.9 Billion
4. Introduction:
Sergey Brin
Born: August 21, 1973 at
Moscow, Soviet Union
Education:
B.S. from University of
Maryland, 1993
M.S. from Stanford
University, 1995
Role: Co-Founder, Director of
Special Projects And President
of Technology at Google Inc.
Net Worth: $24.4 Billion
5.
6. The Start-Up
In January 1996, Google Started
as a Research Project By Larry
Page and Sergey Brin While
Doing PhD at Stanford University
Anatomy: A Large Scale Hyper
textual Web Search Engine
Funds: Borrowed from Friends
and Family
Location: A College dormitory
and Friend’s Garage
Innovated a Sophisticated
Technology Called ‘Pagerank’
Working at a Dormitory
7. The Start-up
The New Search Engine was initially
Named ‘Backrub’
The Idea that It will be used for
Large Information led to The New
Name ‘Googol’ which meant ‘1
followed by hundred of 0s’
The Name was soon changed and
Registered on sept 15th 1997 to
‘Google’ due to a misspelling.
The first funding for Google was an
August 1998 contribution of $
100,000 from Andy
Bechtolsheim, co-founder of Sun
Microsystems
Eventually The Company was
Incorporated on 4th sept 1998
First Registered Google
Office, friend’s Garage
8. Core Competencies
Google People And Culture- The Employees are Extremely
Intelligent with Out of The Box Strategies, The Culture
Empowers Innovations
Pagerank Algorithm – It Has A Patented Search Algorithm
Which Cant be Imitated
Search Engine Quality, Popularity and Awareness
Google is now A Verb in Webster’s Dictionary
One of the Most Recognized and Trusted Brands In The
World
9. - A Revolution
Mission- "to organize the world's information and
make it universally accessible and useful“
Unofficial Slogan- “Don’t Be Evil”
Philosophy: “Focus On The User and Everything
Will Follow”
10. Strategies
Global Search Engine- This Way It Attracts The
Traffic All Around The World
Some Google Services Such As Google
News, Google Health, Picasa, Blogger Etc. Are Free
And Subject to Indirect Monetization Through
Advertising
Online Advertising Market Has just 8% stake in
Overall Marketing So Google is Exploring The
Offline Ad Market Such As
Television, Radio, Newspapers and Street Ads
Offering A Quality Product To Different Users
11. Different Google Products
Web Users
Web Search
Google Toolbar
Google Chrome
Gmail
Blogger
Google DNS
Mobile Users
Android Os
Android Application
Google Maps
Google Nexus Tablet
Admob
Google Play Store
12. Different Google Products
Home-Office Users
Gmail
Gdrive
Google Calendar
Gtalk
Google Translate
Google Docs
Google Analytics
Google Fiber Broadband
Geo- Users
Google Maps
Goolge Panoramio
Google Earth
Google Mars
Google Moon
Google Sky
13. Different Google Products
Social Site Users
Blogger
Google Hangout
Orkut
Gplus
Media Users
Youtube
Google Video Search
Image Search
Voice Search
Picassa
14. Strategies
In March 1999, the company moved its offices
to Palo Alto, California, which is home to several
prominent Silicon Valley technology startups
It’s an Advertising Game – Web Based Advertising
is a Big Business. So It Started The Concept of
Advertising Funded Search Engine in 1999
Google Soon Introduced Other Products With One
Mission: ‘Dominance ‘
Since 2001, It Acquired Many companies and
Partnered A Few.
15. Major Acquisitions And Partnerships
In 2004, It acquired ‘Keyhole Inc.’ and
Introduced Google Earth
In 2006, It Acquired World’s Leading
Video Sharing Site ‘Youtube’
In 2007, It Acquired ‘Doubleclick’ To
Get Into The Field of Ad-Serving Over
The Internet
It has Partnered A Few Other Big
Names Like
AOL, Yahoo, MYSPACE, NASA, Microsoft
, Nokia, Ericsson
It Partnered GEOEYE to Launch
Satellites With High Resolution Imagery
to Enhance Google-Earth and Favor
High Speed Internet Access
16. Major Acquisitions And Partnerships
In 2010, Google Started Investing In
Renewable Energy Setting Up Two
Wind Farms By The Name ‘Google
Energy’
On August 15, 2011, Google made
its largest-ever acquisition to-date
acquiring Motorola Mobility, The
Acquisition Was A Strategic Move To
Strengthen Google's Patent
Portfolio
This purchase was to help protect it
in its ongoing patent disputes with
other Companies, mainly Apple and
Microsoft and to allow it to
continue to freely offer Android
17. Challenges From Competitors
Deal With The Social Networking Giant ‘Facebook’
Catch Up With Apple In Terms of Mobile
Innovations
Keeping China Away From the Competition In
Similar Products Market
18. Awards And Recognition
Larry Page
In 2002, Page was named
a World Economic
Forum Global Leader for
Tomorrow
In 2004, they received
the Marconi
Foundation Prize and
were elected Fellows of
the Marconi Foundation
at Columbia University
Sergey Brin
Brin received an
honorary MBA from IE
Business School
In 2004, Brin received
the Academy of
Achievement's Golden
Plate Award at a
ceremony in Chicago
In 2002, Brin along with
Larry Page, was named
to the MIT Technology
Review TR100 as Top
Innovators in Technology
