1. MediaMind Placement
Types and Ad Formats

2. The following section summarizes MediaMind placement types and associated ad formats. A placement type includes one or more ad formats common
to the placement type. When a placement is created, the placement type is selected and according to the selection, only specific ad formats can be
included in the placement. Inside each placement different ad formats belonging to this placement type can be served in rotation, for example: a Polite
Banner and an Expandable Banner.
Disclaimer
You must check the publisher's specifications when publishing your ad. The limitations listed below are just to indicate the maximum ability that
MediaMind allows when uploading ads. The publisher file size limitations may outweigh MediaMind's file size limitations.
In-Banner
Ad Format Banner Description Maximum File Size Custom Additional Smart
Interactions Assets Versioning
(for creative
agencies to
create ads)
Expandable An Expandable Banner is Max ad size </= 10 MB
Banner an ad that starts in a
Default Image </= 70 KB
banner space and then
either automatically or upon Banner </= 70KB
user initiation, expands
Panel </= 10 MB
outside of the banner. The
expansion can be a panel Additional Assets </= 10 MB
appearing adjacent to the
banner, or a free-floating
layer. The Expandable
Banner ad contains at least
three elements: a default
GIF banner, a default Flash
banner, and at least one
panel (the expansion Flash
file).

3. Enhanced An Enhanced Standard Max ad size </= 10 MB
Standard Banner Banner consists of a GIF or
Default Image </= 40 KB
Flash file that loads
together with the page. Default Banner </= 40KB
After the page loads, a
Rich Banner </= 110 KB
heavier Flash asset loads
and replaces the original
light version.
For the Enhanced Standard
Banner, the heavier Flash
asset allows the ad to be
more interactive without
violating the site's in-page
file size limitation for
standard rich media ads.
Expandable Strip An Expandable Strip is a Max ad size </= 10 MB
banner ad that can either
Default Image </= 60 KB
include a strip or is fully a
strip that displays part of Banner </= 80KB
the video or animation.
Panel </= 10 MB
Once the user interacts with
the strip, it expands to Additional Assets </= 10 MB
display the entire video or
animation. The expansion
can be from the center or in
any direction as defined in
the ad setup.

4. Polite Banner A Polite Banner consists of Max ad size </= 10 MB
a GIF or Flash file that
Default Image </= 70 KB
loads together with the
page and then after the Default Banner </= 70KB
page finishes loading, a
Rich Banner </= 10 MB
heavier Flash asset loads
and replaces the original Additional Assets </= 10 MB
light version. The heavier
Flash asset is used to allow
the ad to be more
interactive without violating
the site’s in-page file size
limitation for standard rich
media banner ads. A Polite
Banner never leaves or
expands out of the banner
space that it is served into.
Popup Banner A Popup Banner ad Max ad size </= 110 KB
consists of GIF or Flash file
Default Image </= 110 KB
that pops over or under a
page. Banner </= 110KB
Pushdown Banner A Pushdown Banner is an Max ad size </= 10 MB
ad that starts in a banner
Default Image </= 70 KB
space and then either
automatically or upon user- Banner </= 70KB
initiation, expands outside
Panel </= 10 MB
of the banner by pushing
the content immediately Additional Assets </= 10 MB
below the ad downwards.
This provides for a less
intrusive ad experience, as
the original page is not
covered over by the ad,
only pushed downwards.
The expansion of the
original ad appears as
panels opening one at a
time below the banner.

5. Single Expandable The Single Expandable ad Max ad size </= 10 MB
format is an expandable ad
Default Image </= 70 KB
using only one Flash file.
The Single Expandable ad Ad file </= 70 KB
uses the Eyeblaster
Additional Assets </= 10 MB
SingleExpandable
component. to control the
collapse, expand, animation
,etc.
Standard The Standard Expandable Max ad size </= 100 KB
Expandable ad can be used when you
Default Image </= 40 KB
want to create an
Expandable Banner ad that Ad file </= 100 KB
is limited in file size,
functionality and data. The
Standard Expandable ad is
based on the Single
Expandable format and
includes the
SingleExpandable
component.
Standard Banner Consists of a GIF or Flash Max ad size </= 110 KB
file that loads together with
Default Image </= 110 KB
the page. The Standard
Banner is tracked by Banner </= 110KB
MediaMind for impressions
**If Smart Versioning ad,
and clicks and supports
then additional assets </=
third-party tracking.
100 KB

6. Out-Of-Banner
Ad Format Banner Description Maximum File Size Custom Additional Smart
Interactions Assets Versioning
(for creative
agencies to
create ads)
Commercial Break A Commercial Break ad is a Max ad size </= 10 MB
full-page non-transparent
Floating </= 10 MB
ad that covers the entire
page. It can play as soon Reminder </= 10 MB
as a user enters a page
Additional assets </= 10 MB
(also known as an
"Intromercial"), or upon a
transition between two
pages.
Floating Ad A Floating Ad plays within a Max ad size </= 10 MB
limited area in a transparent
Floating </= 10 MB
layer, over a Web page.
The Floating Ad can be Additional assets </= 10 MB
designed using a single
Flash movie. Often,
however, more than one
Flash movie is used.

7. Floating Ad with The Floating Ad with a Max ad size </= 10 MB
Reminder Floating Reminder can be
Floating </= 10 MB
designed using two Flash
movies. The Floating Ad, Reminder </= 140 KB
called the intro, plays within
Mini-Site </= 10 MB
a limited area in a
transparent layer over a Additional assets </= 10 MB
Web page. After the intro
plays, the second Flash
movie can play, called a
reminder.
Wallpaper A Wallpaper ad consists of Max ad size </= 340 KB
an image that replaces the
Wallpaper </= 340 KB
background of a page and
a floating reminder that Reminder </= 140 KB
remains on the page after
Additional assets </= 300 KB
the Wallpaper image has
finished playing.
Window A Window Ad appears in a Max ad size </= 10 MB
new window that pops over
Banner </= 10 MB
or under a page or in the
transition between two Additional assets </= 10 MB
pages.
Standard Floating A Standard Floating ad Max ad size </= 110 KB
plays within a limited area
Floating </= 110 KB
in a transparent layer, over
a page.

8. Tracking Only
Ad Format Banner Description Maximum File Size Custom Additional Smart Versioning
Interactions Assets
(for creative
agencies to
create ads)
Tracking Pixel A Tracking Pixel ad is made No assets
up of either one or two
URLs. It always contains a
click tracking URL and
depending on the
impressions tag, may also
contain a tracking URL.
You can use this in ads that
are running or are on
different ad servers. Add a
clickthrough URL to the ad
when you want to track
clickthrough impressions,
for example when tracking
text.
In-Stream Video
Ad Format Banner Description Maximum File Size Custom Additional Smart
Interactions Assets Versioning
(for creative
agencies to
create ads)
In-Stream Video The In-Stream Video Max ad size </= 10 MB
solution integrates video
Default Image</= 10 MB
ads into video content
played in a video player Video </= 10 MB
(client) on a publisher’s site.

9. In-Stream Video Tracking
Ad Format Banner Description Maximum File Size Custom Additional Smart Versioning
Interactions Assets
(for creative
agencies to
create ads)
In-Stream Video An In-Stream Tracking ad is NA
Tracking a set of URLs that allows
you to track In-Stream ads
that are run directly from
the site or by a different ad
server.
Mobile Ad
Ad Format Banner Description Maximum File Size Custom Additional Smart Versioning
Interactions Assets
(for creative
agencies to
create ads)
Mobile Standard A Mobile Standard Banner Max ad size </= 10 MB
Banner Ad can consist of image
Small </= 1 KB
only, both image and text or
only text banner types. In Medium </= 2 KB
addition, you can define a
Large </= 3 KB
landing page as the Mobile
Landing Page URL. X-Large </= 5 KB
Custom </= 100 KB
Default Image </= 10 MB

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