There is an overriding interest in measuring the well-being of communities and institutions: healthy (flourishing) individuals and groups perform “better” than those that are not. Capturing the facets of well-being is, however, not straightforward: it contains personal information with sometimes uncomfortable self-realizations associated to it. Yet, the benefit of such data is the ability to observe and react to imbalances of a community, i.e. it can facilitate community management. Due to its personal nature, the observation of well-being needs to leverage carefully considered constructs. To have a comprehensive look at the concept of individual well-being, we propose a gamified frame of reference within a social network platform to lower traditional entrance barriers for data collection and encourage continued usage. In our setting, participants can record aspects of their well-being as a part of their “normal” social network activities, as well as view trends of themselves and their community. To evaluate the feasibility of our approach, we present the results of an initial study conducted via Facebook.

1. Towards the Gamification of Well-being Measures
Magie Hall
Steven O. Kimbrough
Christian Haas
Christof Weinhardt
Simon Caton
house of
participation
KIT – Universität des Landes Baden-Württemberg und
nationales Forschungszentrum in der Helmholtz-Gemeinschaft www.kit.edu

2. 2 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

3. m o t i v a t i o n
Why Well-being?
3 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

4. Will gamification of well-being data capture allow
r e s e a r c h q u e s t i o n s
for the use of well-being as a basis for community
management?
RQ1
What are the important incentives for person to
person (viral) social network participation?
RQ2
Does a relationship between expectations of overall
well-being and actual well-being have potential to
be measured for predictive community
management?
RQ3
4 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

5. Propagation
Social
Point-based level analytics
Gaming Platform
12
10
8
Tasks and pathways
6
d e s i g n . 1
4
Entertained, healthy, re
2
warded
Text 0
0-Jan 5-Jan 10-Jan 15-Jan
Mixed-series
Vitality Optimism
Your Network:
Meaning Optimism Vitality Meaning How well are your Friends?
Here you have ladder of nine rungs representing different conditions of life in
which a person may possibly be. The top of the ladder '9' represents the best Your Friends
possible condition one may think of, and the bottom '1‘ represents the worst
possible condition. On which rung do you think you stand with regard to your
personal condition?"
Friends of friends 140 points
needed to
Pictographic unlock the
BeWell Network next level!

6. d e s i g n . 2
Compared to your network you feel *
Less competent 10.00
More emotionally stable 9.00
More engaged
Find less meaning 8.00
3rd
Less optimistic 7.00 degree
Less positively emotive
Have less positive 6.00 2nd
relationships degree
5.00
More resilient 1st
4.00 degree
Have less self esteem
More vital 3.00 me
2.00
1.00
*Line is the mean of the available population
0
10
6 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

7. p r e t e s t . 1
About
Human Flourishing* Survey
Pushed through Facebook
N = 174
Language of completion Descriptive Statistics
Gender Distribution
Locations in North America (78), Europe (75) Asia
(12), Africa (1), and 8 unknown
Respondents aged mainly between 20 – 40
English
73% in English, 22.41% in German (4.6%
German
Female
unknown)
Unknown
Male
54% women, 42.5% men, 3.5% unknown
Unknown
1 No formal education
130+ hold at least a Bachelor‘s degree
2 Nursery-high school, no diploma
3 High school diploma
4 Some college, no degree
5 Associate degree (for example: AA, AS)
6 Bachelor's degree (for example: BA, AB, BS)
7 Master's degree (for example:
MA, MS, MEng, MEd, MSW, MBA)
8 Professional degree (for example:
MD, DDS, DVM, LLB, JD)
9 Doctorate degree (for example: PhD, EdD)
10 Post-doctoral education
*Huppert and So, 2012
7 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

8. p r e t e s t . 2
8 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

9. p r e t e s t . 3
Positive Positive Emotional Self
Competence Engagement Meaning Optimism Resilience Vitality
Emotion Relationships Stability Esteem
Positive
1,00
Emotion
Competence 0,60 1,00
Engagement 0,28 0,27 1,00
Positive
0,36 0,30 0,22 1,00
Relationships
Meaning 0,60 0,66 0,31 0,33 1,00
Emotional
0,49 0,35 0,17 0,16 0,32 1,00
Stability
Optimism 0,46 0,43 0,32 0,36 0,50 0,34 1,00
Resilience 0,19 0,13 0,09 0,08 0,08 0,18 0,30 1,00
Self Esteem 0,51 0,37 0,39 0,30 0,46 0,44 0,57 0,31 1,00
Vitality 0,49 0,37 0,35 0,24 0,45 0,53 0,32 0,19 0,53 1,00
9 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

10. n e x t s t e p s
10 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall

11. Please send all further questions to Margeret Hall at hall@kit.edu 
11 October 8, 2012 Towards the Gamification of Well-being Measures Margeret Hall