Tellja Refferal Marketing

1. Tellja
Digital Referral Marketing Solutions
© 2009 - Tellja

2. Agenda
1. Referral Marketing
Explanation
Advantages
Examples
Tap the internet’s full potential!
2. Tellja ... spread the word
The online revenue accelerator
How successful recommendations work
From shop to bonus
3. Referral marketing of the future
Few people can achieve a lot
Low costs – many opportunities
© 2009 - Tellja

3. 1.
Referral Marketing
© 2009 - Tellja

4. Referral Marketing is ...
Recommend a friend
Peer-to-Peer
Buzz Marketing Viral Marketing
Clients help acquire new clients
Tell-a-Friend
Power seller
Referral Programs
Community Marketing
Word of Mouth (WOM)
© 2009 - Tellja

5. Referral Marketing Programs pay off*
Referral programs already achieve over 100 billion Euro revenue - with an
increase of 20% per year.
More than 75 % of consumers in Germany trust their friends and relatives when
choosing a product. More than 90% have already asked their friends and relatives
for advice – 1/3 do this regularly before making a purchase decision.
60-80% of your existing clients are inclined to make referrals. 15% can be
encouraged to. A referrer makes an average of 1.2 referrals.
This means that 100.000 clients make 18.000 referrals –
New customers are generated from every other referral.
* Source: Study „Sales Results in Marketing und Vertrieb – Peer-to-Peer-Konzepte“ from Marketing Partner in Wiesbaden, Germany
© 2009 - Tellja

6. Which types of advertising are more
valuable?
44
32
29
26
22
18
12
8
3
Referral TV Catalogue E-Mail Print Mailing Radio OOH Banner
* Source: DoubleClick Touchpoints IV 2006 - „Which type of advertising is more precious?“
© 2009 - Tellja

7. Advantages of Referral Marketing
More new clients
Existing clients will act as multipliers. Referral marketing takes advantage of existing clients
to decrease price sensibility among potential clients and induce additional sales.
More Affinity
A referral creates a positive attitude towards the advertiser/brand at an early stage.
Referrers are more bound to the product because “He who recommends an Audi would
never switch to BMW”.
More Quality
A referral is the best way to address and advise. The referral is of high credibility and quality
because the recipient gains from the experience of others.
More Efficiency
Referral marketing offers strong viral effects through low distribution and fixed costs.
It is controllable and transparent through smart bonus management and tracking.
© 2009 - Tellja

8. Case Study Citibank:
One Bonus, several Products
According to a worldwide survey of 26,486 internet
users in 47 markets, consumer referrals are the most
authentic type of advertising: 78% agreed.
Source: Nielsen 04/2007
© 2009 - Tellja

9. Case Study T-Mobile:
One Product, many Rates, several Bonuses
„40% of new clients are acquired through the bonus
program.“
Source: W&V 4/2007
© 2009 - Tellja

10. The world is digital
Classic media and advertising are continually losing influence on consumers. The
Internet has become the most influential medium (information, consumer opinion,
price comparison). More than 65% of all consumers use it regularly.
Aside from information and knowledge, the internet serves as the only way to offer
direct access to purchase goods without change of medium.
According to TNS-Infratest, about 10.9 billon Euro were generated through the
internet in 2007 in Germany - 39.5% of the yearly mail-order business.
© 2009 - Tellja

11. Which forms of direct marketing will be
important for successful online
business?*
Referrals are the best
Online würden sich 72
1/3 dermessages, e-mail the best
Konsumenten mehr
aufgrund einer
medium.
Empfehlung entscheiden,
53
als durch Preisvergleiche
(billiger). 46
30
10
2
Mail Fax Referrals E-Mail E-Newsletter Mobile
* Source: EPOQ Study - Dec. 2008
© 2009 - Tellja

12. So far underestimated
Fewer than 22% of companies measure and support their referral rate regularly*. The
referral rate is one of the important key figures, because …
“If they don't recommend you, they won't buy you”
Conventional tools do not provide successful online referral marketing programs.
Tell-a-friend has only marginal effects, forums & communities are difficult to control,
price searchers are too one-dimensional, and search engines are too mighty.
Tellja – This is how you´ll be recommended
* Source: Study Excellence Barometers: Interview of 300 executives of the German economy - Nov. 2008
© 2009 - Tellja

13. 2.
Tellja ... spread the word
© 2009 - Tellja

14. Online revenue accelerator
Tellja turns Referral Programs digital. Clients can make referrals quickly and simply
and receive an attractive bonus.
Classic elements of referral programs (such as bonuses) can be connected with
the possibilities of modern communication (such as web, e-mail, SMS).
Online referrals with Tellja are simple and worthwhile.
Tellja is a viral marketing tool with a strong multiplier effect, it is simple to
implement and offers many applications.
© 2009 - Tellja

15. How do successful referrals work?
Several referrals
Marke/ Produkt
Customer New Customer Information
Recommendation
Data entry Kontakt
and Shipment
via SMS/Mail to
Chose bonus Identifikation
Friends & Family
Call 2 Action Register Buy , … of bonus
Virales Handeln
© 2009 - Tellja

16. Tellja in your shop
© 2009 - Tellja

17. Claiming a bonus on the Tellja portal
© 2009 - Tellja

18. 3.
Referral Marketing of the Future
© 2009 - Tellja

19. In a nutshell
Successful referrals – successful business.
Use existing clients as a distribution channel. Enhance referrals and reward your
clients. Generate client loyalty and gain many new clients.
Tellja … spread the word.
Successful referral marketing programs online, sophisticated technology,
fulfillment, innovative, fast, easy to use, excellent tracking,
calculable, no risk, no complexity.
© 2009 - Tellja

20. Recommendable
Harald Ernst
Managing Director
Tellja GmbH
Solmsstraße 12
60486 Frankfurt/Main
Tel: + 49 69 87 00 429-0
Fax: + 49 69 87 00 429-29
E-Mail: ernst@tellja.de
Web: www.tellja.de
© 2009 - Tellja