Joanna Motion heeft aan de wieg gestaan van de succesvolle implementatie van alumnirelaties en fondsenwerving door universiteiten in Groot Brittannië. Ze geeft al jarenlang leiding aan de Europese tak van CASE, the Council for Advancement and Support of Education. Ze is een zeer begenadigd spreker en vanuit haar internationale ervaring als geen ander in staat de huidige interesse in alumnirelaties in Nederland, in een globale context te plaatsen. "Joanna Motion was appointed the inaugural vice president of CASE international operations in 2003 after serving as executive director of CASE Europe since 2000. In her current role, she has overseen the growth of CASE’s activities outside North America, including the creation of CASE Asia-Pacific. She has played a key role in encouraging government support for educational advancement in the United Kingdom and on the continent and in securing grant support for programming in East and West Africa. She serves as liaison to the CASE Europe board and to the CASE board’s International Committee. Prior to joining CASE, Joanna held a full range of advancement positions at four universities and served as a CASE volunteer. She was director of development and alumni relations and director of communications and development for the University of Kent at Canterbury in the U.K. and headed the alumni and development unit at the University of Melbourne in Australia. She also worked in admissions, public relations, and communications for the University of East Anglia and the University of Hull in the UK. Joanna is a frequent conference speaker and workshop leader around the world and has been recognized with the CASE Crystal Apple Award for outstanding teaching at CASE conferences. She holds a degree in English language and literature from Oxford University."

1. World insights…
for the advancement
journey
More Partnership
Joanna Motion jmotion@morepartnership.com
10 November 2011 NAC

2. Takeaways from today
• It’s a mad world!
• What can you affect?
• The power of education
• Targets, plans and systems can all help
• Three metaphors of travel to remember
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3. 慈善活动之父
“别空有财富，等到过世后才
遗憾没有
造福社会”
安德鲁卡内基
(1835 – 1919)

4. Going global

5. Osaka Univ
Tokyo Inst Tech
Kyoto Univ Univ Melbourne
Tohoku Univ
Nagoya Univ
Tokyo Univ
Australian Natl Univ
5

6. Univ Heidelberg
Univ Freiburg Univ Bonn
Univ Cambridge
Univ Leiden
Univ Sheffield Univ Paris 06 Univ Oxford
King's Coll London
Uppsala Univ Univ Nottingham
Univ Utrecht
Stockholm Univ Univ Helsinki
Imperial Coll London Swiss Fed Inst Tech - Zurich
Univ Birmingham
Univ Manchester Tech Univ Munich
Univ Oslo
Univ Goettingen Univ Zurich
Univ Munich Univ Coll London
Univ Basel Univ Copenhagen
Lund Univ
Univ Edinburgh Karolinska Inst Stockholm
Univ Paris 11
Univ Bristol Ecole Normale Super Paris
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7. Univ Minnesota - Twin Cities
Yale Univ Rockefeller Univ
Univ Washington - Seattle Univ Colorado - Boulder
Univ California - Los Angeles New York Univ
Univ British Columbia
Univ Pennsylvania Univ California - San Diego Univ California - Berkeley
Harvard Univ Univ Texas - Austin
Univ Chicago Cornell Univ Northwestern Univ
Univ Wisconsin - Madison Vanderbilt Univ
Univ California - San Francisco
Univ California - Davis
Johns Hopkins Univ
Univ Michigan - Ann Arbor
Univ Toronto Univ Pittsburgh - Pittsburgh
Univ California - Irvine
Univ California - Santa Barbara Univ Illinois - Urbana Champaign
Univ Florida
Washington Univ - St. Louis Duke Univ California Inst Tech Univ Southern California
Princeton Univ Univ Arizona Ohio State Univ - Columbus Carnegie Mellon Univ
Univ Maryland - Coll Park
Purdue Univ - West Lafayette Arizona State Univ - Tempe McGill Univ
Univ Texas Southwestern Med Center Columbia Univ
Case Western Reserve Univ Brown Univ
Univ Rochester
Rutgers State Univ - New Brunswick McMaster Univ Univ Iowa Stanford Univ
Boston Univ
Univ North Carolina - Chapel Hill Massachusetts Inst Tech (MIT)
Rice Univ Michigan State Univ
Pennsylvania State Univ - Univ Park
Indiana Univ - Bloomington Texas A&M Univ - Coll Station
7

8. “Ten good reasons
it won’t work here!”
• This isn’t America
• We don’t have the wealth
• It’s not our tradition
• We don’t have tax regime
• It’s the government’s business
• Not what the Rector is there for
• It’s all very well for Oxford…
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9. What can we
influence?
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10. What, no data?

11. Donorsv New Funds
Matched Funding
Year 1
800
700 US giving
falls 11.9%
for the
same period
600
500
New Funds
Millions£
400 CashFunds
Donors
300
1 35 7
6, 4 1 50 0
8, 0
200 1 22 2
3,9 1 54 6
4, 7
1 96 2
0, 7
9,8
52 6
100
0
2004/5 2005/6 2006/7 2007/8 2008/9 2009/10
Source: Ross-CASE Survey
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12. Global Wealth: How Nations are
Doing
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13. The Gutenberg Press

14. Marcus du Sautoy

15. FROM CORPORATE RELATIONS TO
CORPORATE FUNDRAISING
Chairs and scolarships with industrial partners
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16. Endowed Professorships (EP)
Commemorative Chair
The EP Chair is crafted
specifically in the style of the
Ming Dynasty because the first
character in the University’s
Chinese motto "Ming De Ge
Wu" ("Sapientia et Virtus" in
Latin and "Knowledge and
Wisdom" in English) shares the
same character of “Ming” in
Ming Dynasty. It was first
presented to donors in 2009 at
the EP Gala Dinner.

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18. The case for education?

19. Disaster
strikes
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21. Globalization of Philanthropy
• Growing Global
Education Focus
– 23% of European foundation
giving is for education
– Education is at the top of the
list of Chinese philanthropic
priorities
– Higher education a “very
important” priority for 40%
of HNWI globally
(CW/Campden global
survey)
– Fundraising offices in the
U.S. for universities
domiciled in Germany, the
U.K., Ireland, France, Israel,
Australia

22. SAME TAILOR
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23. Celebrate role models
“The education of
youth is the
renewal of the
world ”
Saint Ignatius of Loyola
(1491 – 1556)

24. Source: Giving USA 2011
The Annual Report on Philanthropy for the Year 2010
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27. Where to focus?
Know yourself, know your friends
• The value of the student experience
• Turn the volume up on your own culture
• Keep communicating – outside & in
• Be part of the same orange
• Use the tom-tom but…
• Don’t switch off your brain!
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28. Self-belief is magic!
“Tell him he's Pele
and send him back
on"
JOHN LAMBIE, Partick Thistle
manager, when told a
concussed striker did not know
who he was