Hannah Rudman's presentation to Festivals Edinburgh

1. Festivals Edinburgh 12th June 2008 Digital strategy development From push… to pull… to porosity!

2. 57% homes have internet access - c.85% connections broadband c.95% population have mobile phone

4. Participation ladder

7. From push to pull: government

18. Cultural Snacking and sharing the experience

22. Some co-production

24. “ By equipping visitors with the means to capture their own impressions and learnings from the museum to share with others, we turn visitors into a global teaching force that will act as advocates for the museum for generations to come.” Dr Nancy Proctor, Antenna Audio

25. Status Stories

34. National Theatre: new models of bringing together art & audiences “ It's more enjoyable to be in the swim than chasing the wave”. Nick Starr,Chief Exec. “Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.”