The document discusses Facebook Platform, which currently has over 52,000 applications and adds 140 new applications per day. Facebook Platform provides the underlying technologies that enable social networking and allows deep integration, new opportunities, and mass distribution of applications to Facebook's 175 million users. Anyone can create an application using technologies like HTML, JavaScript, PHP, and by following Facebook's guiding principles and leveraging integration points like the Canvas Page, Profile Box, and News Feed.

1. APPLICATION

2. More than 52,000 applications currently available on Facebook Platform 140 new applications added per day More than 660,000 developers and entrepreneurs from more than 180 countries

3. FACEBOOK PLATFORM Operating system for social networking? Platform provides many of the important and underlaying technologies that enable the SOCIAL GRAPH.

4. WHY FACEBOOK PLATFORM?

5. DEEP INTEGRATION NEW OPPORTUNITY MASS DISTRIBUTION Same level of integration as internal Facebook developers Opportunity to distribute to a much larger audience 175 million chances

6. ANYONE CAN MAKE ONE

7. Facebook Account Facebook Developer App http://www.facebook.com/developers/ All We Need

8. KNOWLEDGE AND SKILLS WHAT WE NEED

9. HTML or XHTML Javascript & Ajax Adobe Flash or Ms Silverlight PHP ASP C++ etc. CSS FBML, FBJS, FQL, FB API

10. IDEA Coming up with an original idea or twist on an idea.

11. GUIDING PRINCIPLES STRATEGY INTEGRATION POINTS

12. GUIDING PRINCIPLES http://developers.facebook.com/get_started.php?tab=principles Applications should be Meaningful. Applications should be Trustworthy. Applications should be Well-Designed.

13. GUIDING PRINCIPLES Jay Goldman’s short list. CREATE VALUE HELP USERS COMMUNICATE AND SHARE MORE EFFICIENTLY GENERATE MORE MEANINGFUL ACTIVITY PROVIDE VALUABLE INFORMATION TO USERS INCREASE USER TRUST

14. INTEGRATION POINTS ‘ Work the integration points like there’s no tomorrow.’ (Jay Goldman – Facebook Cookbook)

15. CANVAS PAGE PROFILE BOX INFO SECTIONS REQUESTS NOTIFICATIONS ATTACHMENTS & the PUBLISHER NEWS FEED TABS APPLICATION MENU APPLICATION DIRECTORY

16. CANVAS PAGE The area where we combine our masterpiece of interface design and elegant code creation

17. PROFILE BOX

18. INFO SECTION

19. REQUEST Give users the chance to interact and do something in your app!

20. ATTACHMENTS & PUBLISHER Share, share, SHARE!

21. NEWS FEED Spread the message around the Facebook galaxy…

22. TABS Users love our app so much, so let them have it in their page!

23. APPLICATION MENU Two clicks away

24. APPLICATION DIRECTORY Submit, get approved, get listed.

25. NOW WHAT? LET’S GET WET!