7. Per Day
30 million status update
6 million new fans
Per Week
1 billion content (link, story,
blog, notes, photo, etc)
Per Month
2,5 million event
850 million photo upload
10 million video
What’s the market
name?
8. SOCIAL MEDIA
Photo
Sharing Video
Blogs Sharing
Social Events (offline)
Networks & event services
Wikis
Email
Podcasting
Microblogs
9. SOCIAL MEDIA
MARKETING
Internet
Marketing
Search Engine Viral Marketing
Marketing
Social Media
Email Marketing Marketing
10. What is
Free-access social networking website that is operated
and privately owned by Facebook, Inc.
Founded by Mark Zuckerberg, in February 2004.
(wikipedia)
11. HOW MANY?
221.776.060 Global User
(checkfacebook.com - June 26th, 2009 - 9:49 wib)
12. IF FACEBOOK A COUNTRY
May 23, 2009 - Facebook Site Governance Vote
to decide which documents should govern the Facebook site.
16. Connection
Foster a strong
relationship with people
that loves vacation.
Create awareness by
posting notes & wall.
Stay connect to the
customer with
discussion board,
commenting & wall.
Inform them with your
event invitation.
17. Connection - in a nutshell -
If you are connected via facebook public
profile
• Establish strong relationship with people who care
• Gives tools for future market to connect with you/brand
• Raise awareness (do the updates)
• Get access and engage real time with future market
• Encourage to support and share to others
18. Content
You can give the
newest information on
what's going on in the
designated holiday
place. Share video's and
photo's of the beautiful
scenery. And also have
a personal discussion
with your future
vacationers about
traveling.
19. Content - in a nutshell -
So what can you do?
• Organize and share events, video or photos
• Discuss latest issue relevant to future market
• Giving exclusive information/content
• Share updates (any updates) on you/brand
20. Distribution
Get access to global
audience of over 175
million user and grow
your potential holiday-
ers. Keep them engage
trough news feeds
when you update new
content or share
information.
21. Distribution - in a nutshell -
So what can you do?
• Communicate in an effective way (to existing and potential) via
Newsfeed
• Instant access to fans (Newsfeed, Viral, Updates)
• Have a global reach
• Flexibility and control to share what you want to share
• Distribution is zero cost
24. Publisher & Wall
• Use publisher and
wall to connect with
user
• Update on promo,
news and new info
• Create photo album,
videos or notes on
interesting subject
32. How to Communicate
• See who your target and speaks their
language
• Be wise in communicating (especially on
negative comments)
• Smart way to get attention
• Regular communication
• Be honest!
37. Social Ads.
Targeted Ad around the globe
By Demography; Age, likeness,
gender, country
Based on CPM and CPC
Fairly effective and cost efficient
Easy tracking system
43. Stat That Mattered
If FB Page
Demographic
Active Fans
Fans Activity
Fans Habit
+ Qualitative
Engagement
IF FB Application
User Activity
User Acceptance
Quality of Apps
45. Final Step of Stat
• Listen, monitor
listen to your customer, prospect
do what they do
take part of their conversation
ensure cost effectiveness and ROI
• Learn
remember your objective
work with the collected data
• Activate and optimize
act on feedback
add on value
implement changes based on what you’ve learn
48. Static FBML
How to personalize your public
profile page?
Thank God for:
STATIC FBML
You can customize, sent out a
message and with user
50. Facebook Username
Make it easier for people to find
and connect with you or brand
People can enter facebook
username as a search term on
popular search engine like
Google and they will
automatically find you
51. Facebook Group
As you make a group, divine
your Group purposes
Set up the tools as to meet your
purposes
Be ready to learn - explore -
make mistake - be better.
52. Bare in mind
TO:
• Know what is your goal?
• Who is your target (insights)
• Choose the right tools
• Measure the campaign
• Take additional action (if necessary)
53. Forrester Research
Recommendations
• Facebook Marketing requires Communicating, not Advertising - so
act appropriately
• Be a part of the Facebook experience
be more like content than advertising
• Tap into the reasons why friends share
• Listen, learn, and be ready to make mistakes
54. • Fit in, Be Social
• Users are there for themselves and their friends, not your product
• So be useful or fun, don’t intrude
• Be holistic - a successful campaign has many part, but don’t lose sight of the
big picture
• Intelligence
• Use the Stat
• Analyze, Optimize, Iterate
• Don’t be afraid of radical changes
• Users know what they want and will ask for it. Often loudly.
• Commitment
• Plan to give time and attention
• Educate all stake holders