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I’ll Google It
Readings,[object Object],Carr, Nicholas. (2008). “Is Google Making us Stupid?”, Atlantic.com. Washington D.C: The Atlantic.,[object Object],Stross, Randall. (2008). “The Algorithm”. In Planet Google: how one company is transforming our lives (pp. 63-88). London: Atlantic Books.,[object Object]
Algorithms,[object Object],An algorithm is a set of rules for solving a particular problem; it’s the essential building block used in constructing complex computer software (Stross, R. 2008). ,[object Object],Read more definitionsonWikipedia,[object Object],http://en.wikipedia.org/wiki/Algorithm,[object Object]
Classquestions,[object Object],How many of you use Google as your first choice? ,[object Object],How many of you use any of the competitors, such as Microsoft’s Bing, Yahoo or Ask?,[object Object]
Classquestions,[object Object],Why do you use the preferred search engine? ,[object Object],Are you conscious about it, or do you just use it because everyone else does? ,[object Object],Do you use the word search engine or do you say googling?,[object Object]
Google has infiltratedourlangage,[object Object],Googling is defined as a transitive verb according to the dictionary and thesaurus Merriam Webster. ,[object Object],Link: http://www.merriam-webster.com/dictionary/googling,[object Object]
Is Googlestupidifying?,[object Object],Is Google making us stupid?,[object Object],Carrarguesthatourbrain has adapted to thewayGoogle present information to us. Insteadofreading in depthbooks and articles, wenowscanliteraturequickly to findwhatwearelooking for. ,[object Object]
WhatdoesGoogle offer?,[object Object]
Algorithmbasedsearchengine,[object Object],Link: www.google.com,[object Object]
Googletranslate,[object Object],Link: http://translate.google.com,[object Object]
Googlemaps,[object Object],Link: http://maps.google.com.au,[object Object]
Googlesatelite,[object Object],Link: http://maps.google.com.au,[object Object]
Google News,[object Object],Better than Yahoo?,[object Object],Link: www.news.google.com.au,[object Object]
GoogleScholar,[object Object],Link: http://scholar.google.com/,[object Object]
Googlebooks,[object Object],Link: http://books.google.com.au,[object Object]
Google images,[object Object],Link: www.google.images.com.au,[object Object]
Link: https://www.google.com/accounts,[object Object],Gmail,[object Object]
Classquestions,[object Object],Do you agree with Carr? Or do you think it’s the other way around?,[object Object],By having all sorts of information accessible, we get to it easier; hence, we learn more?,[object Object],Can the accessible information indeed wipe out some of the differences between those with a university degree, scholars and so on and people with no higher education?,[object Object]
Otheruseful online resources,[object Object],John Battelle’s searchblog,[object Object],John Battelle is a journalist as well as founder and chairman of Federated Media Publishing. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog. The blog covers search, technology, and media.,[object Object],Battelle is one of the original founders of Wired magazine,[object Object],http://battellemedia.com,[object Object]
Otheruseful online resources,[object Object],SearchEngineWatch http://searchenginewatch.com,[object Object],SearchEngine Land http://searchengineland.com/,[object Object],SearchEngine Journal http://www.searchenginejournal.com/,[object Object],Mashable, The social Media Guide http://mashable.com,[object Object]
Relevant readings,[object Object], ,[object Object],Battelle, John (September 2005). “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”. New York: Portfolio,[object Object],Bauerlein, M. (2008). “The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)”. New York: Jeremy P. Tarcher/Penguin,[object Object],Brabazon, T. (2006).”The Google Effect: Googling, Blogging, Wikis and the Flattening of Expertise”,[object Object],In Libri(2006, vol.56, pp. 157-167). Germany ,[object Object],Caufield, J. (2005)“Where Did Google Get Its Value?”. In Libraries and the Academy (Number 4, October 2005, pp. 555-572).The Johns Hopkins University Press,[object Object],Conti, G. (2006). “Googling considered harmful” in New Security Paradigms Workshop archive (2006, pp. 67-76) New York: ACM,[object Object],Del Corso, G. M. Gulli, A. Romani, F. (2005) ”Ranking a Stream of News” in International World Wide Web Conference archive (2005, pp. 97-106). New York: ACM,[object Object],Evans, M. P. (2007) “Analysing Google rankings through search engine optimization data” in Internet Research No. 1 (2007, pp. 21-37). Bingley: Emerald Group Publishing Limited,[object Object],Finkelstein, L. et al. (2001). “Placing search in context: the concept revisited” in International World Wide Web Conference archive (2001, pp. 406-414). New York: ACM,[object Object],Goldberg, M. A. (2005) “Googling of Online Privacy: Gmail, Search-Engine Histories and the New Frontier of Protecting Private Information on the Web”. In 9 Lewis & Clark Law Review (2005, pp. 249-262),[object Object],Goldman E. (2008)“Search Engine Bias and the Demise of Search Engine Utopianis”, In Spink, A. and Zimmer, M. (2008) Web Search . Berlin: Springer,[object Object],Kilgarriff, A. (2007) “Googleology is Bad Science” in Computational Lingustics No. 1 (pp. 147-151),[object Object],Ling, X. et al. (2008) “Can Chinese Web Pages Be Classified with English Data Source?” in International World Wide Web Conference archive (2008, pp. 969-978). New York: ACM,[object Object],Liu, Y. et al (2008) ”BrowseRank: letting web users vote for page importance” in Annual ACM Conference on Research and Development in Information Retrieval archive (2008, pp. 451-458) New York: ACM,[object Object],Yen J.Y.  et al. (2007) “The Comorbid Psychiatric Symptoms of Internet,[object Object],Addiction: Attention Deficit and Hyperactivity Disorder (ADHD)”, in ,[object Object],Depression, Social Phobia, and Hostility. Journal of AdolescentHealth, 41. ,[object Object],Yoo, H.J. et al. (2004). “Attention Deficit Hyperactivity Symptoms and,[object Object],Internet Addiction”. Psychiatry and Clinical Neuroscience, 58.,[object Object]

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