1. Initial Ideas
Idea 1: Packaging
The first idea for my packaging design consists of changing the colours of the Scottish flag to
the two main Irn-Bru colours which are blue and orange, this way I can keep the Scottish
theme I am aiming for and it will also tie in with the original Irn-Bru company theme.
I also want to add a simple bold font to the packaging which is quick and easy to read for the
target audience.
Idea 2: Packaging
For my second packaging idea I want to merge the two main Irn-Bru colours together on the
front and add a bold modern square font that will wrap around the can. I also want to add
the slogan in the same font at the bottom of the can.
Idea 3: Packaging
For my last idea for the packaging I want to