2. About my music video…
• My music video is based on the song ‘Iambic
Red’ which was created by the unsigned band
‘Scarlet Creek’. The genre of this music video
is Indie Rock and has a target audience of
predominately males with the age between
18-25 years.
3. HOW THE DIGIPAK SUPPORTS THE
MUSIC VIDEO
• When editing my music video I decided to use different
effects for the band and the narrative parts of the
video. This was to show a definite difference between
the place and time during the video. I decided to do
this throughout my music video after I looked at
different indie music videos and discovered that this
was a usual convention. The narrative parts of the
video used more natural lighting then the performance
aspects, which were usually under spotlights with plain
backgrounds. This allows the audience to determine
the difference between the two aspects and allows the
audience to focus on the band.
4. This is a print screen from the narrative aspect of my final music video. The
lighting is natural, relating to the indie subgenre.
5. This is a print screen of the performance aspect from my music video. Spotlights
have been used to highlight the band, to determine a difference between both
aspects, making the video more understandable and easier to follow.
6. • We can determine that the music video is from the
indie genre as the band members wear casual
clothing which is a convention of the indie genre. My
music video also has a unique touch to it where I
have played with the aspect of time. However, my
digi-pak and print ad only follow one aspect of my
music video, incorporating a similar style or colour
scheme to that. I decided to use a different style
within my designs, as from my research I found out
that bands from the indie genre usually have unique
styles and do not usually have an image of the band
on the front cover. Therefore, I decided to follow this
convention and had an old arty sketch style to my
designs for the digi-pak and print ad.
7. Both of my final
products follow a
similar ‘old style’ to
them. I added the
effect ‘old paper’ to
this key frame of my
video, which allows
the audience to
think back at the
two main characters
relationship of how
it was before the
breakup. I wanted
to incorporate this
into my ancillary
product to show
links to my video,
which will appeal to
my target audience.
8. • From the research I also discovered that there is
usually some sort of link from the designs to a music
video from that band. Therefore, I used a thematic
connection to link up my digi-pak to the music video.
I used an image of an umbrella, which is from a clip
during my music video, and is also mentioned in the
lyrics as ‘brolly’.
9. • The image of the girl in which I also used within my design for
the digi-pak shows a connection to the video. This is because
the music video is based around a girl.
• The leaves used within my design were to illustrate that the
umbrella was floating away. Leaves were in my music video
but the idea of the leaves was to show symbolism with the
design. The leaves also show that the music video is set in an
outside setting. The umbrella which appears to be flying
away from the girl was to show how her ‘love’ life has been
tainted in some way. Both leaves and the umbrella flying away
have been incorporated within my music video.
11. • Another thematic connection within my digi-pak
is the use of images of birds with the umbrella.
The line ‘the girl he loves with all the doves’
which is from the song used in my music video is
illustrated by the birds in the design. Following
the idea that birds are classed as beautiful
creatures and doves symbolise love, I decided to
incorporate them within my design. Within my
digi-pak design I decided I used a colour scheme
of red for all the images used. This also follows
the idea of love from the music video and in the
lyrics I picked out the word ‘red’.
13. • However, I followed another convention from the
indie genre by creating the band a unique icon.
For example, the whole digi-pak design is based
on this old style look with the red images which
appear to be drawn as they are scratchy. Also,
the font in which I decided to use creates the
band a unique image as again the letterings
appear to be scribbled. These aspects created an
overall unique design which will attract the target
audience as it is easy to identify that the band
are from an indie genre. I used images of the
band inside my digi-pak which connects with the
music video as the same band are playing in it.
15. HOW THE PRINT AD SUPPORTS THE
DIGIPAK
• Within my print ad I have decided to use the same design
from the front cover of my digi-pak. This was because from
the research in which I conducted, the majority of the indie
bands print ads had the same design as the front cover
from their digi-pak. This enables the target audience to
formally identify the digi-pak after seeing the print ad
advertising it. I used the same font within my print ad for all
the text used. By doing that it created a sense of
consistency throughout the design, which helps the
audience to focus on all aspects of the design. The font
used for the band’s name ‘Scarlet creek’ is much larger than
the rest of the text within the piece. This helps to promote
the band itself.
17. HOW EFFECTIVE IS THE
COMBINATION
• I feel that the combination of the music video and the
ancillary products work well together. This is because
you can see clear connections between all three
products. This will help to establish that the music
video is a part of the digi-pak itself. It will also help the
audience to understand the artwork of the piece.
However, I feel that the overall image of the digi-pak
and print ad do not directly link to the music video, for
example, with the same colour scheme used.
However, there is clear thematic connections so it will
engage the audience more into both products.
However, using different colour schemes is a
convention form the indie subgenre.
18. • I asked the target audience from the genre of
indie to establish whether they can recognise
a combination between the three products. I
asked 15 people aged between 18 and 25
years. These were the results:
Does the target audience recognise the combination?
16
14
12
10
8
6
4
2
0
Yes No
19. • I discovered that the majority of my target
audience could recognise the combination
between the products and commented:
• “I can see a clear combination of the umbrella
and the girl used within the design of the digi-
pak linked to the music video. After watching
the music video I understood the concept of the
digi-pak and print ad by symbolising their love
‘lost’, which is also helped by the colour red
used within.”
20. I was inspired to create my
design, after analysing many
digi-pak and products and
discovered that indie bands
usually have unique simple
designs.