3. About Us
MyCitySalon is your single window
to directly connect to 8000+ salons
in 15 cities across the country.
My City Salon provides online portals and Point
Of Sale system exclusively to salons in order to
improve their operations and customer relations.
With our close association with salon owners, we
open up the salon space both online and
offline, for corporates to reach out to their
focused consumer group across locations, regions
and income groups.
4. Current Salon Status
Cities
Total nos.
New Delhi
2164
Gurgaon
419
Noida
361
Faridabad
197
Ghaziabad
181
Mumbai
1977
Bangalore
531
Hyderabad
698
Kolkata
278
Chennai
581
Kanpur
109
Lucknow
191
Pune
147
Ahmedabad
173
Vadodara
106
Total
8113
A-Category
369
71
66
27
14
271
84
129
56
61
12
17
26
21
11
1235
B-Category
647
129
97
71
52
657
167
203
87
237
35
57
55
57
31
2582
C-category
673
151
103
69
77
636
196
187
84
206
40
61
51
67
47
2648
D-Category
475
68
95
30
38
413
84
179
51
77
22
56
15
28
17
1648
All the category’s are based on the location & the hair cut price of the salon.
A-Category - salons who charge rupees 500+ for a hair cut.
B-Category – salons who charge between rupees 250 to 500 for a hair cut.
C-Category –salons who charge between rupees 100 to 250 for a hair cut.
D-Category-salons who charge between rupees 50 to 100 for a hair cut.
5. Salon Type
A Category
City
B Category
C Category
D Category
Men's
Ladies
Unisex
Men's
Ladies
Unisex
Men's
Ladies
Unisex
Men's
Ladies
Unisex
New Delhi
32
122
215
143
326
179
450
189
34
277
193
5
Gurgaon
8
20
43
38
65
26
65
78
8
47
19
2
Noida
8
16
42
38
38
21
63
32
7
60
34
1
Faridabad
2
6
19
17
19
35
28
37
4
18
9
3
Ghaziabad
0
4
11
12
12
28
46
29
2
25
13
0
Mumbai
19
112
140
73
415
168
373
232
31
256
153
4
Bangalore
21
27
36
66
80
21
163
27
6
64
18
2
Hyderabad
39
18
72
86
77
40
79
86
22
112
66
1
Kolkata
10
14
32
30
32
25
26
46
12
30
19
2
Chennai
10
23
28
55
111
71
93
84
29
52
23
2
Kanpur
2
2
8
5
12
19
19
19
3
17
6
0
Lucknow
2
2
12
8
21
27
37
22
2
28
26
2
Pune
4
8
14
6
30
19
28
21
2
11
4
0
Ahmedabad
1
5
15
15
20
22
33
26
9
18
7
4
Vadodara
1
2
8
3
19
9
25
19
3
12
3
2
159
381
694
597
1276
710
1529
947
172
1027
592
29
Total
All the category’s are based on the location & the hair cut price of the salon.
A-Category - salons who charge rupees 500+ for a hair cut.
B-Category – salons who charge between rupees 250 to 500 for a hair cut.
C-Category –salons who charge between rupees 100 to 250 for a hair cut.
D-Category-salons who charge between rupees 50 to 100 for a hair cut.
6. Salon Categories
Salons have been categorized income wise. The common
denominator of haircut price has been used to classify salons in 4
major categories.
Sr. no. Salon Category
1
A Category
2
3
4
B Category
C Category
D Category
Haircut Price
Above Rs.500
Rs.250 to Rs.500
Rs.100 to Rs.250
Rs.50 to Rs.100
7. Why Advertise in Salons
• When a client visits a salon he is thinking about health
and beauty. Hence he/she is in the right frame of mind
to be informed about your brand and product
• A client spends at least 20 minutes in a salon.
Hence, he/she has sufficient time at hand to understand
about a new product
• 70% of salon clients are repeat customers. Hence, there
is an element of trust associated with a service when
recommended by the salon personnel
• We have salons segmented income group wise across
locations and city regions. Hence, you can target salons
according to your focused customer group
8. Video
Click the URL below for a video tour of our offerings at Salons across the country
http://youtu.be/Fd928KAkdPo
10. Activity
XXXX will promote their (products)
in salons through the following
(product image)
XXXX
activities:
1. Activity
2. Activity
Beauty Salons
3. Activity
Location:
No. of Salons:
Salon Category:
Time:
Customers
11. Poster Display
1
An A3 size poster will be displayed at a prominent location in the salon so that it is
visible to all customers. Quantity: 1 A3 size poster per salon
12. Flyers
2
Flyers will be distributed to salon clients at the time of billing. Each invoice will be
accompanied by a flyer. Quantity: (quantity) flyers per salon; A4 or A5 size
13. 3
Product Sampling
Free samples will be distributed to salon
clients at the time of billing. Each sample
will be accompanied by a flyer. This will
give customers a first hand experience of
the product.
Quantity: (quantity) samples per salon
(product image)
14. Apron Branding
When a client visits a salon there are several
services for which he/she is required to put on an
apron. Further, the salon staff including hair
stylists also wear aprons while rendering their
services. Hence, branding on the apron is a great
way to directly connect with the customer.
Quantity: (no. of aprons) aprons per salon
4
15. Customer Mirror Branding
5
A salon client invariably sits before the mirror for
the services been taken. The client is seated there
for at least 20 minutes facing the mirror. This
makes the mirror station the ideal place to display
branded tent cards to catch the undivided
attention of the client for at least 20 minutes.
Quantity: 5 tent cards per salon
16. Standee
6
A Standee will be placed at a strategic location in the salon to grasp the maximum
attention of the salon clients. This mode of communication will never be missed.
Quantity: 1 standee per salon
17. Product Display
7
XXXX can display their products in the waiting area of salons. While waiting for their
service to begin salon clients will be free to go up to the display and get a first hand
experience of the product.
18. Mannequin Display
XXXX can display their apparels on a
mannequin in the salon. While waiting for
their service to begin salon clients will be
free to go up to the mannequin and get a
first hand experience of the product.
Quantity: 1 mannequin display per salon
8
19. Promoter
1 promoter will be assigned per
salon for the weekends only, i.e.
Saturday and Sunday.
The
promoter
will
distribute
the
flyer/sample personally to each customer
while interacting with them. She will
provide further promote the product by
providing information about it to salon
customers.
9
21. Execution
1.
XXXX will finalize salon selection.
2.
MyCitySalon will take permission from
selected salons.
3.
XXXX will deliver all collaterals to
MyCitySalon office 1 week before the
activity.
4.
MyCitySalon will distribute collaterals to
selected salons.
5.
The salon will carry out the activity for
(activity period).
6.
MyCitySalon will carry out mystery
audits in salons to ensure the smooth
running of the activity.
7.
MyCitySalon will share pictures of the
activity with XXXX.
22. Key Deliverables
Sr. no. XXXX Deliverables
1
Finalize salon selection and activity.
2
Deliver all collaterals to MyCitySalon office 1 week
before the activity.
Sr. no. MyCitySalon Deliverables
1
Permission from selected salons.
2
Distribution of all collaterals to salons.
3
Regular follow up & mystery audit in salons to ensure
the smooth running of the activity.
4
Share activity pictures with XXXX.
23. Commercial
Following is an estimated cost of carrying out (activity) in (no. of salons) salons in your
preferred cities for a period of (time).
Sr. no. Particulars
1
Permission Cost per Salon
2
Distribution & Supervision per Salon
3
Total Cost per Salon
4
Total no. of Salons
5
Total Campaign Cost
6
Total Customers Contacted
10
Cost (Rs)
Cost per Contact
The above commercial does not include the cost of printing
