A dive into the practical impacts of Google AdWords Enhanced Campaigns on Geo-Bidding. This presentation looks into how techniques and strategies have evolved and gives some tips and tricks for effective Geo-Targeting.
2. A Little About Me
• CRO & PPC Account Manager at Hanapin
Marketing
• PPC Hero Blog Writer
• Lived in UK, Germany and USA
@SamOwenPPC
Sam.owen@hanapinmarketing.com
3. Key Questions
What’s changed since Google launched
Enhanced Campaigns?
What does an “ideal” account look like now?
When should your campaigns be separated by
geography?
How much benefit do we gain from separating
campaigns out?
24. Calculating Your Geo Bids
Calculated Fields:
Average Order Value
Return On Ad Spend
Click-Through Rate
Cost Per Conversion (CPA)
Conversion Rate
Cost Per Click
Average Position
40. Campaign For Each Strategy
Hotel Resort
Hotel Stays National
Hotel Stays - Local
Spa Trips - Local
Golf - Local
Same Day Golf–
Local - Display
Golf & HotelNational - Display