View full webinar recording here http://www.hallme.com/webinars/use-analytics-to-drive-more-business-222.php Do you know how people are getting to your website and what content they respond to best? Are your site visitors from organic search or paid search more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics for your business. We'll talk about why using statistics to track site performance is so important and how to use these insights to make incremental improvements to your website over time.

1. Use Google Analytics to
Drive More Business

2. Who We Are
Hall Internet Marketing
www.hallme.com
• 12 Years in Business
• Twitter @Hall_Web
Dora Leav Rachel Bowes
Paid Search Marketer Digital Marketing Strategist
dora@hallme.com rachel@hallme.com

3. Got Questions?
Use GoToWebinar “Ask a Question”

4. Today
• What Analytics does and doesn’t show you
• Getting started with Google Analytics
• Setting up Goals
• Review of important aspects of Analytics that can help
you make decisions about your website

5. Analytics & Tracking Conversions

6. Analytics Shows You…
• Who is coming to your website
• When they got there
• How they got there
• Where they went when they got there
• What action they took (if any)
• Why? (Well, that’s the analysis part!)

7. Analytics Doesn’t…
• Improve your search rankings
• Answer your questions for you
• Give one single answer

8. Pros of Google Analytics
• Free
• Easy to Use
• Powerful

9. How to Get Started
• Add Analytics code to your site
• Overview
• Traffic
• Content
• Conversion
• Time range

10. Pro Tip: Track Goals
• You want people to do something on your website
• Track – contact forms, sign ups, demo views, whitepaper downloads,
when people purchase, etc.
• Allows us to see the impact of marketing efforts like:
• Email Campaigns
• Paid Search
• Keyword Performance
• Best Referral Sites

11. Goal Components
• Name of the goal
• Define the funnel
• Value of the goal

12. The Dashboard
• Customizable
• Four types of widgets:
• Metric,
• Pie Chart,
• Timeline,
• Table

13. Content

14. Content
Top content
• Most popular pages
• Bounce rate – Not what people were looking for
• Average time on page – interesting to visitors
What Does Your Bounce Rate Tell You?

15. Content cont.
Landing and Exit pages
• Do your top landing pages entice visitors to go further?
• Exit pages – are you losing people in the process?
Site Speed
•Page load time – is your site loading fast enough?
Site Search
•Users utilizing the search function on your site
•Needs to be manually set up
Events
•Track downloads, videos watched etc.
•Similar to ecommerce tracking
Is Your Site a Slow Poke?

16. Audience/Visitors
• Who makes up your audience?
• How did they view your site?
(technology/mobile)
• Their behavior on site (new user, returning
visitor, engagement)
Mobile Devices, Reporting,
and User Experience

17. Advanced Segmentation
Slice and dice your GA data
Default
Create your own

18. Filters
• Exclude your office IP
• How do I exclude my internal traffic from Google Analytics reports?
• Blog only filter
• Mobile
• Search and Replace
• /category.asp?catid=5 to /red-shoes

19. Custom Reporting
• Define metrics and dimensions you want in your report
• Organic traffic by mobile devices
• Unique visitors by page
• Conversion by time of day
• Top converting landing pages

20. Multi Channel Funnels
Need goals set up to work correctly

21. Now what? Make changes!
• What is performing – popular and converting customers
• Where are your weaknesses?
• Specific reports for new efforts – social media, email,
new PPC landing pages etc.
• Lots of mobile traffic? How do they view your site?

22. Recap
Google Analytics is a powerful and free tool that
you can use to see how your website is performing
for you and make adjustments where needed.
Photo credit http://www.flickr.com/photos/ashevillein/4233288271/

23. Questions

24. Learn More
Follow Hall: @Hall_Web
• Blog - http://www.hallme.com/blog/category/internet-marketing/analytics/
• Webinars - http://www.hallme.com/webinars
6/5 - Selecting a CMS That is Right For Your New Website
6/19 - Exploring Pinterest for Business
Call us! 1-877-425-5932 (HALL-WEB)
seo@hallme.com
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http://bit.ly/hall-ebook