View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.

1. B2B Social Media
This is serious.

2. Who we are
Hall Internet Marketing
Portland, Maine
In business over 13 years
@hall_web
Amanda O’Brien
VP of Marketing
@amanda_pants

3. Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email amanda@hallme.com

4. Your customers are on social media
Photo credit: http://www.flickr.com/photos/sunfox/5085450754/

6. B2B Sales process
Slower and more complex
The risks and the costs are
significantly higher

7. B2B Social Media is good for
Both ends of the sales funnel
Relationship management
Building trust
Being relevant and current
Establishing yourself as a leader in your industry
Testimonials

8. There is a path in the decision making process,
you want your company and content
smack dab in the middle of that path
Photo credit: http://www.flickr.com/photos/mateeee/4777725250/

9. Creating content
Pre-recorded webinar –
Coming up with good blog topics
http://www.hallme.com/webinars/coming-up-with-
good-blog-topics-212.php

10. P2P Content
Know what you are saying and to whom
Type of organization
Role in the organization
Demographics
• Decision makers
• Decision influencers
Jason Falls
No Bull Social Media
Socialmediaexplorer.com

11. Blogs
Home base
Easy to update
Thought leader
SEO
Photo credit: http://www.flickr.com/photos/paulottaviano/6838731049/

12. LinkedIn
Personal Profile
6 Steps to a More Marketable LinkedIn Profile
Company Profile
Join Groups
Answer Questions

13. Facebook
Most popular
Landing page
Insights
Varying content

14. Twitter
News
Links
Powerful search
Customer service
Automatable
Bit.ly
Manage Flitter
Followerwonk

15. But wait there’s more…

16. Photo sharing sites
Flickr
Instagram
Pinterest?
Have visuals?
Infographics
Data charts
eBook covers
Customer photos
Photo credit: http://www.flickr.com/photos/35754040@N04/6907010363/

17. Video sharing sites
Demos
Interviews
How your products solves problems
Create and customize your channel

18. Sites people visit to ask questions
Quora
LinkedIn
Message Boards

19. Google+
New
Undetermined
Search rankings

20. Infographics
To explain a process
Make a point
Prove your worth
Infographics Emerge As Key
Component of Content
Marketing: Experts
Encourage B2B Marketers
To Embrace New Format
Zmags

21. Make it easier on yourself without being a robot
Schedule tweets
HyperAlerts
Goals in GA
Write in bulk – schedule
Email alerts
Photo credit: http://www.flickr.com/photos/johngreenaway/3356358479/

22. Integrate with the rest of your marketing
Photo credit: http://www.flickr.com/photos/fridlund/2194911895/

23. Measuring Social Media
Measure It
Things you can measure
•Traffic data
•Fan/follower data
•Interaction data
•Content performance
•Social Media: Is Any of This Working?
Photo credit: http://www.flickr.com/photos/427/2110349532/

24. Alternatives
Blog – social addons
Social Media advertising
Outsource
Photo credit: http://www.flickr.com/photos/manicomi/2260527943/

25. Old Wine – New Bottle
Relationships
Reputation
Educational
Value

26. Learn More
Twitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/social-network-marketing/
• Webinars – http://www.hallme.com/webinars
• 3/13 - What Is a CMS and Do I Need One?
• 3/27 - Ready, Set, Go Mobile!
1-877-425-5932 (HALL-WEB)
amanda@hallme.com
Download our new eBook: http://bit.ly/hall-ebook