Halinka Panzera, CEO, BDC Market Intelligence Halinka is a serial entrepreneur with a corporate background and has three starts ups to her name. She is a well-known Keynote, business strategist and author. Halinka Panzera is the CEO /founder of a highly successful strategic marketing company which she established in 1999. BDC Market Intelligence has been providing a range of marketing and strategic services to Blue Chip companies. She is a published author and works on developing business innovation models that transform business into world class best practice. She has been invited to New York to assist in Presidents Obama’s think tank on diversity and inclusion policy. She regularly contributes as a corporate speaker and panel member as well as blogs on business innovation.

1. Innovation - Diversity - Insights - Research
TOPIC:
Prepared For:
Halinka Panzera
The Story So Far
Linkedin

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• Halinka is an internationally recognised global business
innovation thought leader, invited by numerous companies
and organisations to share her expertise.
• A published author and works on developing business
innovation models that transform business into world class
best practice.
• Halinka contributes as a corporate speaker and panel
member and regularly blogs on innovation.
Introducing Halinka Panzera
M.B.A., B.Bus(mkt), B.A.(psy)

3. Halinka Panzera Credentials Copyright © 2012 BDC Market Intelligence
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Awards
Board Roles

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CHAPTER 1
Research, Insights
& Innovation Specialist
TARGET: CMO, CI, Marketers, Government policy makers, Politicians

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Insights on Demand
?!
www.bdcmi.com.au

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• 15 exciting years of product/service ideation & creation,
including award winning brand strategies.
• Measuring the effectiveness of brand communications.
• Pricing/forecasting models.
• Social & political strategy development.
Insights on Demand

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Bulla used the research outputs as a compass that guided all aspects of the projects
development. This helped us stay on track and continually apply the results until the
commercial outcome matched what consumers wanted. The research was able to be
used not only through the launch phase but during the second and third phases of the
brand rollout..A very successful outcome, achieved Super Brand status.”
Justine Inglis
Category Manager Chilled Division
SUPER BRAND STATUS

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CHAPTER 2
Corporate
Strategist/Advisor
TARGET: CEO, CFO, HR, Change agent, Consultant, Government, Politicians

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• Insights from audits/research.
• Sustainable Strategy & Policy Development – incorporating
the supply chain.
• Innovation Specialist – Using entrepreneurial models to
develop intrapreneurial thinking.
Innovation on Demand

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Innovation on Demand
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Halinka gets that researching markets on there own is no longer enough. Her clients
understand that the inclusion of social values and diversity as
part of a company’s mission is a fundamental part of today’s
business strategy creation
and THEKEY2 unlocking
innovation.
Halinka Big Picture Thinker

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“Halinka has wonderful communication skills and easily engages people to get the
most out of them, hence the comprehensive level of research that was reported back
to us. She used her initiative and expertise to add a considerable level of valuable
information to the scope of the information we had initially requested. I look forward to
working with Halinka again and recommend her services to others on a regular basis .”
Alison Fitzgerald,
Manager Economic Development
How do we Improve?

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CHAPTER 3
Global Diversity
Thought Leader
TARGET: Boards, CEO’s, HR, Diversity Chairs, Government policy makers,
Politicians

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• The story takes a new turn.
• Insights from audits/research.
• Inclusive business modeling & strategy development.
Diversity on Demand
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Diversity on Demand
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Halinka provided a fun filled, colourful and informative
talk in our office aimed at explaining the benefits of
diversity in the workplace. Interestingly statistics have
shown that a 35% female presence or more at board
level tends to lift company profits substantially.
Individuality and diversity at management level is
therefore not only desirable for potential leaders but
makes good sense for a company's bottom line. Thanks
Halinka. We are all individuals, able to provide diverse
problem solving techniques which only adds to the value
of group discussions. No amount of conforming to
standard management think tanking is required.
Vanessa McCallum
Senior Mechanical Engineer,
BP Australia
Melbourne Testimonial

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New York
Thought Leader

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Halinka Panzera's business and creative acumen is
extraordinary. Her drive to succeed, exemplary. Still, the
story does not end there. She has a razor-sharp mind and
deep sensitivities toward serving and uplifting our human
family. She has proven that both in my association with her
as colleages in "The Thought Leadership Conference" and
as an awesome guest on my talk show "People of
Distinction".
I applaud Halinka for all of her outstanding business
achievements, as well as her stellar contributions to being
one of the true "People of Distinction" in our world!
Thank you, Halinka. It's my pleasure to be an ongoing
business and creative associate of yours!
AL COLE : CBS RADIO –
Host of the syndicated talk show
"PEOPLE Of DISTINCTION".
Halinka Panzera
People of Distinction

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CHAPTER 4
Access to Australia’s
largest consumer
network
TARGET: Entrepreneurs: social, serial & lifestyle,
mum-trepreneurs, fun-trepreneurs, kid-trepreneurs & Locovores
Strictly NO Intrapreneurs!

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• The final twist.
• Entrepreneurial resources.
• We can help your business Access China.
Research on Demand

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Innovation - Diversity - Insights - ResearchInnovation - Diversity - Insights - Research
Research on Demand
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?

22. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchResearch on Demand Copyright © 2012 BDC Market Intelligence
In 1999 BDC Market Intelligence was set up with the aim of giving back to the
community. Since then our consumer network has grown from Victoria to extensive
consumer networks in all Australian states, territories and regional centres. We also
have extensive networks throughout United States, Canada, South Africa, New
Zealand and South East Asia including Malaysia, Indonesia, Singapore, Japan,
China and Vietnam.

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Halinka developed a ‘purist methodology’ to gain access to a more random and
representative sample of the population. Allowing everyone an equal chance of
participating and eliminates research groupies.
The organisations used are themselves diverse. They range from schools, sporting
clubs, RSL clubs, volunteer & charity groups, universities, etc. Respondents profiles
can be as varied, to include as vast and as detailed a range of usage, lifecycle and
demographic stages as the client wishes.
Access Australia’s largest
consumer network

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After 10 years of investing in our relationships with Chinese business and
government, we are proud to announce Access China exclusive to our customers.
Get your products in front of 100 high end buyers.
Access China
2004 Delegation with Victoria University to Hong Kong - Macau - China

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CHAPTER 5
Global trends &
opportunities
TARGET: CEO's, Mindful Leaders, Emerging Leaders, Innovators

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• Sharing the story. What's your happily ever after?
• Consumers rule the world today.
• How can you address their needs?
Corporate Training

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Corporate Training
www.thekey2.net

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Keynote

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”Recently we had the privilege of hearing Halinka speak in true
“Women in Business” style at one of our monthly functions in
Hobart. Halinka spoke of her “journey” in the corporate sector, a
real powerhouse of a woman!
Personally I appreciate the “grounded approached” Halinka took
when speaking.
Halinka quickly distinguished that we were focused women but
incredibly “grounded” and as such she delivered her talk with
this in mind, as such she related to the entire room at some
level.
I would highly recommend Halinka for any speaking
engagement."
Sharon Melios,
Women in Business Network (Tasmania) Director.
Tasmania Testimonial

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Publications
Authors Corner &
Book Signings

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Worldwide Distribution

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“Really enjoyed your book.“
Tracey Spicer, Respected newsreader, journalist
and mum, she is the most versatile media
personality in Australia.
In The Media

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I would like to congratulate you for your commitment to such critical issues for the role
and the position of women.
It is a very interesting and useful book.”
MEP Rodi Kratsa-Tsagaropoulou,
Vice-President of the European Parliament (2007-2012)
Greece Testimonial

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Workshops

35. Qualitative – Quantitative – SensoryInnovation - Diversity - Insights - ResearchTHEKEY2 Copyright © 2012 BDC Market Intelligence
Join the Conversation at THEKEY2 Blog
www.thekey2.net/blog

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THE END
To sum up:
In the words of one client,
“Halinka specialises in providing
a „down to earth‟ and honest
service with flair & expertise”

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• To ask a new set of questions?
• Look at your problems in a new way?
• To see the new possibilities?
Are you ready

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