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You	
  know	
  you	
  are	
  a	
  continuous	
  improvement	
  company	
  IF!
I	
  was	
  thinking	
  about	
  the	
  concept	
  of	
  continuous	
  improvement	
  and	
  lean	
  six	
  sigma	
  principles	
  
and	
  how	
  many	
  companies	
  that	
  are	
  well	
  know	
  even	
  well	
  regarded	
  state	
  they	
  are	
  "continuous	
  
improvement"	
  or	
  "lean	
  six	
  sigma"	
  companies.	
  	
  I	
  got	
  to	
  thinking,	
  is	
  that	
  really	
  true	
  or	
  a	
  
marketing	
  ploy	
  to	
  bring	
  in	
  top	
  athlete	
  talent	
  and	
  market	
  the	
  company	
  to	
  wall	
  street	
  as	
  a	
  
choice	
  investment.	
  	
  As	
  Jeff	
  Foxworthy	
  would	
  say,	
  you	
  know	
  you	
  are	
  a	
  redneck	
  if....	
  I	
  put	
  
together	
  a	
  few	
  IFs	
  for	
  continuous	
  improvement	
  companies.
You	
  know	
  you	
  are	
  a	
  "Continuous	
  Improvement"	
  Company	
  if:
1.	
  Not	
  continuously	
  restructuring
For	
  people	
  who	
  are	
  lean	
  six	
  sigma	
  experts..	
  this	
  one	
  probably	
  threw	
  you,	
  but	
  give	
  me	
  a	
  
second	
  to	
  explain	
  why	
  this	
  is	
  number	
  1	
  on	
  the	
  list.	
  Many	
  companies	
  file	
  for	
  restructuring	
  
costs	
  every	
  year	
  as	
  part	
  of	
  a	
  way	
  to	
  save	
  money,	
  take	
  out	
  head	
  costs	
  and	
  drive	
  operating	
  
profit.	
  This	
  is	
  typically	
  done	
  in	
  the	
  4th	
  quarter	
  of	
  every	
  year.	
  	
  If	
  you	
  are	
  a	
  company	
  that	
  
continually	
  and	
  every	
  year	
  restructures	
  under	
  this	
  model	
  especially	
  at	
  the	
  end	
  of	
  the	
  year	
  
YOU	
  ARE	
  NOT	
  a	
  continuous	
  improvement	
  company.
	
  
Why?	
  Companies	
  that	
  need	
  to	
  do	
  last	
  second	
  restructuring	
  every	
  year	
  clearly	
  do	
  not	
  
have	
  the	
  processes,	
  metrics	
  and	
  long	
  term	
  strategy	
  to	
  stabilize	
  through	
  a	
  focused	
  execution	
  
of	
  their	
  original	
  plan.	
  	
  True	
  continuous	
  improvement	
  companies	
  are	
  dynamic,	
  and	
  use	
  
proactive	
  metrics	
  and	
  processes	
  to	
  drive	
  growth,	
  cut	
  costs,	
  acquire	
  and	
  out	
  maneuver	
  the	
  
competition.	
  	
  If	
  a	
  company	
  has	
  to	
  rely	
  on	
  cutting	
  head	
  counts	
  or	
  costs	
  using	
  restructuring,	
  
this	
  is	
  not	
  sustainable	
  and	
  is	
  cause	
  for	
  concern.	
  	
  Even	
  worse,	
  stability	
  is	
  a	
  major	
  factor	
  in	
  
productivity	
  and	
  continuous	
  restructuring	
  is	
  a	
  sign	
  of	
  instability	
  and	
  not	
  being	
  proactive	
  in	
  
managing	
  the	
  business.
2.	
  Business	
  System:
Now	
  you	
  lean	
  six	
  sigma	
  people	
  are	
  on	
  board....	
  Companies	
  that	
  have	
  a	
  standard	
  business	
  
system,	
  that	
  is	
  documented,	
  followed	
  and	
  improved	
  upon	
  are	
  continuous	
  improvement	
  
companies.	
  A	
  business	
  system	
  is	
  the	
  core	
  processes	
  that	
  takes	
  long	
  term	
  strategy	
  to	
  short	
  
term	
  execution	
  and	
  deploy	
  priorities	
  in	
  a	
  systematic	
  approach.	
  Key	
  performance	
  indicators	
  
(proactive	
  and	
  reactive)	
  are	
  also	
  part	
  of	
  the	
  business	
  systems	
  that	
  trickle	
  down	
  to	
  the	
  teams	
  
that	
  are	
  closest	
  to	
  where	
  work	
  happens.	
  Also	
  measurement	
  allows	
  teams	
  to	
  understand	
  
problems	
  before	
  they	
  hit	
  the	
  fan.	
  Last	
  in	
  the	
  business	
  system	
  is	
  a	
  way	
  to	
  hold	
  teams	
  
accountable,	
  this	
  can	
  be	
  done	
  many	
  ways	
  but	
  typically	
  this	
  is	
  done	
  through	
  a	
  goals	
  and	
  
action	
  plan	
  system	
  that	
  is	
  plugged	
  back	
  into	
  and	
  aligned	
  with	
  the	
  long	
  to	
  medium	
  term	
  
strategy	
  of	
  the	
  business.	
  
So...	
  
a.	
  Strategy	
  and	
  Operating	
  agenda	
  process
b.	
  Policy	
  deployment	
  (focus)	
  ,	
  KPIs	
  (measurement)	
  	
  and	
  model	
  to	
  hold	
  people	
  accountable	
  
(action	
  plans)
c.	
  Results	
  oriented

3.	
  Process	
  Orientation
Of	
  course	
  now	
  we	
  are	
  getting	
  into	
  the	
  crux	
  of	
  what	
  continuous	
  improvement	
  is	
  all	
  about.	
  
Now	
  most	
  of	
  you	
  are	
  going	
  to	
  think	
  I	
  am	
  going	
  to	
  talk	
  about	
  manufacturing	
  here,	
  and	
  this	
  
may	
  surprise	
  you.	
  THE	
  BEST	
  continuous	
  improvement	
  companies	
  have	
  strong	
  process	
  
orientation	
  in	
  their	
  commercial	
  environments	
  and	
  back	
  office	
  areas.	
  	
  I	
  believe	
  that	
  you	
  can	
  
drive	
  more	
  growth	
  and	
  results	
  with	
  the	
  right	
  process	
  orientation	
  in	
  core	
  levers	
  of	
  the	
  
business	
  way	
  beyond	
  manufacturing.
Some	
  Examples	
  where	
  I	
  have	
  personally	
  executed	
  and	
  been	
  involved	
  with	
  seeing	
  significant	
  
growth	
  and	
  performance	
  improvement	
  by	
  applying	
  processes	
  and	
  metrics	
  to	
  these	
  front	
  
end	
  levers.
A.	
  Sales
-­‐	
  Prospecting
-­‐	
  Deal	
  Management
-­‐	
  Funnel	
  management
-­‐	
  Time	
  and	
  territory	
  management
B.	
  Marketing
-­‐	
  Demand	
  Generation	
  and	
  ROI
-­‐	
  Pricing
-­‐	
  Market	
  Strategy	
  (Segmentation,	
  Competitive	
  analysis,	
  offer	
  development)
-­‐	
  Online	
  Marketing
C.	
  New	
  product	
  development
-­‐	
  Product	
  roadmapping
-­‐	
  Blue	
  Ocean	
  Strategy
-­‐	
  Design	
  (Design	
  for	
  six	
  sigma	
  and	
  ROI)
-­‐	
  Beta	
  Testing
-­‐	
  Commercialization
These	
  are	
  just	
  a	
  few	
  examples	
  of	
  front	
  end	
  core	
  processes	
  that	
  dramatically	
  changed	
  the	
  
face	
  of	
  how	
  a	
  company	
  did	
  business	
  and	
  literally	
  had	
  an	
  effect	
  that	
  so	
  positive	
  most	
  are	
  still	
  
in	
  use	
  today.
4.	
  Financial	
  model
This	
  might	
  be	
  an	
  overlap	
  of	
  #2,	
  but	
  I	
  wanted	
  to	
  clear	
  something	
  up	
  that	
  very	
  few	
  people	
  
may	
  think	
  of.	
  	
  The	
  financial	
  model	
  for	
  a	
  company	
  is	
  an	
  equation,	
  and	
  that	
  equation	
  MUST	
  
always	
  balance	
  to	
  the	
  profit	
  side,	
  ie:	
  budget	
  or	
  "market	
  expectations".	
  Don't	
  let	
  any	
  of	
  the	
  
above	
  fool	
  you	
  into	
  thinking	
  because	
  I	
  do	
  number	
  2	
  I	
  don't	
  have	
  to	
  worry	
  about	
  EBITA	
  or	
  
OP.	
  Any	
  great	
  company	
  must	
  have	
  a	
  financial	
  model	
  that	
  is	
  plugged	
  into	
  daily,	
  weekly	
  and	
  
monthly	
  management	
  of	
  the	
  business	
  and	
  the	
  managers	
  of	
  the	
  business	
  must	
  be	
  held	
  to	
  
balance	
  that	
  model	
  each	
  and	
  every	
  day.	
  	
  The	
  financial	
  model	
  must	
  have	
  non	
  dilutive	
  growth	
  
as	
  a	
  key	
  priority	
  in	
  the	
  model	
  and	
  should	
  always	
  position	
  itself	
  to	
  outgrow	
  inflation	
  and	
  the	
  
market	
  COMBINED.
5.	
  Right	
  sense	
  of	
  urgency
This	
  is	
  the	
  last	
  one	
  I	
  am	
  going	
  to	
  mention,	
  I	
  wanted	
  to	
  see	
  what	
  others	
  thought	
  of	
  it.	
  The	
  
right	
  sense	
  of	
  urgency	
  is	
  something	
  that	
  I	
  learned	
  from	
  a	
  professor	
  at	
  Harvard	
  (Prof.	
  Kotter)	
  
that	
  is	
  fantastic.	
  This	
  is	
  a	
  cultural	
  mindset	
  that	
  is	
  not	
  measured,	
  it	
  is	
  set	
  by	
  the	
  leaders	
  of	
  the	
  
organization.	
  Be	
  careful	
  here,	
  because	
  there	
  is	
  such	
  a	
  thing	
  as	
  false	
  sense	
  of	
  urgency,	
  where	
  
everything	
  is	
  important	
  all	
  the	
  time..	
  that	
  leads	
  to	
  fatigue	
  and	
  then	
  nothing	
  is	
  important.	
  
The	
  right	
  sense	
  of	
  urgency	
  is	
  an	
  alignment,	
  gut	
  feel	
  of	
  what	
  needs	
  to	
  get	
  done	
  today,	
  now,	
  
that	
  will	
  move	
  the	
  ball	
  forward	
  to	
  WIN	
  for	
  the	
  team	
  (not	
  you,	
  not	
  the	
  department,	
  but	
  the	
  
company).	
  	
  The	
  right	
  sense	
  of	
  urgency	
  should	
  be	
  an	
  alarm	
  bell	
  that	
  goes	
  off	
  in	
  your	
  mind	
  
when	
  you	
  see	
  it,	
  hear	
  it	
  or	
  witness	
  it...	
  and	
  it	
  should	
  spring	
  you	
  into	
  action	
  either	
  because	
  
you	
  are	
  seeing	
  the	
  train	
  come	
  off	
  the	
  tracks	
  or	
  because	
  you	
  see	
  an	
  opportunity	
  that	
  would	
  
be	
  a	
  game	
  changer.	
  	
  I	
  will	
  also	
  lead	
  you	
  with	
  this	
  last	
  thought..	
  the	
  right	
  sense	
  of	
  urgency	
  
also	
  should	
  prioritize	
  your	
  day,	
  week	
  and	
  month..	
  think	
  about	
  it..	
  when	
  in	
  the	
  ER	
  and	
  a	
  crash	
  
victim	
  in	
  wheeled	
  in,	
  the	
  bloody	
  toes	
  of	
  the	
  victim	
  may	
  need	
  attention	
  but	
  they	
  always	
  start	
  
with	
  airway,	
  heart	
  and	
  severe	
  bleeding	
  with	
  a	
  high	
  sense	
  of	
  urgency.

	
  

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Halden Zimmermann: How you know if you're a continuous improvement company

  • 1. You  know  you  are  a  continuous  improvement  company  IF! I  was  thinking  about  the  concept  of  continuous  improvement  and  lean  six  sigma  principles   and  how  many  companies  that  are  well  know  even  well  regarded  state  they  are  "continuous   improvement"  or  "lean  six  sigma"  companies.    I  got  to  thinking,  is  that  really  true  or  a   marketing  ploy  to  bring  in  top  athlete  talent  and  market  the  company  to  wall  street  as  a   choice  investment.    As  Jeff  Foxworthy  would  say,  you  know  you  are  a  redneck  if....  I  put   together  a  few  IFs  for  continuous  improvement  companies. You  know  you  are  a  "Continuous  Improvement"  Company  if: 1.  Not  continuously  restructuring For  people  who  are  lean  six  sigma  experts..  this  one  probably  threw  you,  but  give  me  a   second  to  explain  why  this  is  number  1  on  the  list.  Many  companies  file  for  restructuring   costs  every  year  as  part  of  a  way  to  save  money,  take  out  head  costs  and  drive  operating   profit.  This  is  typically  done  in  the  4th  quarter  of  every  year.    If  you  are  a  company  that   continually  and  every  year  restructures  under  this  model  especially  at  the  end  of  the  year   YOU  ARE  NOT  a  continuous  improvement  company.   Why?  Companies  that  need  to  do  last  second  restructuring  every  year  clearly  do  not   have  the  processes,  metrics  and  long  term  strategy  to  stabilize  through  a  focused  execution   of  their  original  plan.    True  continuous  improvement  companies  are  dynamic,  and  use   proactive  metrics  and  processes  to  drive  growth,  cut  costs,  acquire  and  out  maneuver  the   competition.    If  a  company  has  to  rely  on  cutting  head  counts  or  costs  using  restructuring,   this  is  not  sustainable  and  is  cause  for  concern.    Even  worse,  stability  is  a  major  factor  in   productivity  and  continuous  restructuring  is  a  sign  of  instability  and  not  being  proactive  in   managing  the  business. 2.  Business  System: Now  you  lean  six  sigma  people  are  on  board....  Companies  that  have  a  standard  business   system,  that  is  documented,  followed  and  improved  upon  are  continuous  improvement   companies.  A  business  system  is  the  core  processes  that  takes  long  term  strategy  to  short   term  execution  and  deploy  priorities  in  a  systematic  approach.  Key  performance  indicators   (proactive  and  reactive)  are  also  part  of  the  business  systems  that  trickle  down  to  the  teams   that  are  closest  to  where  work  happens.  Also  measurement  allows  teams  to  understand   problems  before  they  hit  the  fan.  Last  in  the  business  system  is  a  way  to  hold  teams   accountable,  this  can  be  done  many  ways  but  typically  this  is  done  through  a  goals  and   action  plan  system  that  is  plugged  back  into  and  aligned  with  the  long  to  medium  term   strategy  of  the  business.   So...   a.  Strategy  and  Operating  agenda  process b.  Policy  deployment  (focus)  ,  KPIs  (measurement)    and  model  to  hold  people  accountable   (action  plans)
  • 2. c.  Results  oriented 3.  Process  Orientation Of  course  now  we  are  getting  into  the  crux  of  what  continuous  improvement  is  all  about.   Now  most  of  you  are  going  to  think  I  am  going  to  talk  about  manufacturing  here,  and  this   may  surprise  you.  THE  BEST  continuous  improvement  companies  have  strong  process   orientation  in  their  commercial  environments  and  back  office  areas.    I  believe  that  you  can   drive  more  growth  and  results  with  the  right  process  orientation  in  core  levers  of  the   business  way  beyond  manufacturing. Some  Examples  where  I  have  personally  executed  and  been  involved  with  seeing  significant   growth  and  performance  improvement  by  applying  processes  and  metrics  to  these  front   end  levers. A.  Sales -­‐  Prospecting -­‐  Deal  Management -­‐  Funnel  management -­‐  Time  and  territory  management B.  Marketing -­‐  Demand  Generation  and  ROI -­‐  Pricing -­‐  Market  Strategy  (Segmentation,  Competitive  analysis,  offer  development) -­‐  Online  Marketing C.  New  product  development -­‐  Product  roadmapping -­‐  Blue  Ocean  Strategy -­‐  Design  (Design  for  six  sigma  and  ROI) -­‐  Beta  Testing -­‐  Commercialization These  are  just  a  few  examples  of  front  end  core  processes  that  dramatically  changed  the   face  of  how  a  company  did  business  and  literally  had  an  effect  that  so  positive  most  are  still   in  use  today. 4.  Financial  model This  might  be  an  overlap  of  #2,  but  I  wanted  to  clear  something  up  that  very  few  people   may  think  of.    The  financial  model  for  a  company  is  an  equation,  and  that  equation  MUST   always  balance  to  the  profit  side,  ie:  budget  or  "market  expectations".  Don't  let  any  of  the   above  fool  you  into  thinking  because  I  do  number  2  I  don't  have  to  worry  about  EBITA  or   OP.  Any  great  company  must  have  a  financial  model  that  is  plugged  into  daily,  weekly  and  
  • 3. monthly  management  of  the  business  and  the  managers  of  the  business  must  be  held  to   balance  that  model  each  and  every  day.    The  financial  model  must  have  non  dilutive  growth   as  a  key  priority  in  the  model  and  should  always  position  itself  to  outgrow  inflation  and  the   market  COMBINED. 5.  Right  sense  of  urgency This  is  the  last  one  I  am  going  to  mention,  I  wanted  to  see  what  others  thought  of  it.  The   right  sense  of  urgency  is  something  that  I  learned  from  a  professor  at  Harvard  (Prof.  Kotter)   that  is  fantastic.  This  is  a  cultural  mindset  that  is  not  measured,  it  is  set  by  the  leaders  of  the   organization.  Be  careful  here,  because  there  is  such  a  thing  as  false  sense  of  urgency,  where   everything  is  important  all  the  time..  that  leads  to  fatigue  and  then  nothing  is  important.   The  right  sense  of  urgency  is  an  alignment,  gut  feel  of  what  needs  to  get  done  today,  now,   that  will  move  the  ball  forward  to  WIN  for  the  team  (not  you,  not  the  department,  but  the   company).    The  right  sense  of  urgency  should  be  an  alarm  bell  that  goes  off  in  your  mind   when  you  see  it,  hear  it  or  witness  it...  and  it  should  spring  you  into  action  either  because   you  are  seeing  the  train  come  off  the  tracks  or  because  you  see  an  opportunity  that  would   be  a  game  changer.    I  will  also  lead  you  with  this  last  thought..  the  right  sense  of  urgency   also  should  prioritize  your  day,  week  and  month..  think  about  it..  when  in  the  ER  and  a  crash   victim  in  wheeled  in,  the  bloody  toes  of  the  victim  may  need  attention  but  they  always  start   with  airway,  heart  and  severe  bleeding  with  a  high  sense  of  urgency.