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Operations Management Location Strategies Chapter 4 OPM 533 4-
Definition ,[object Object],[object Object],[object Object]
Industrial Location Decisions OPM 533 4- ,[object Object],[object Object],[object Object],[object Object],[object Object],© 1995 Corel Corp.
Service Location Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
In General - Location Decisions ,[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Reasons for Plant/Facility Location Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Location Decision Sequence OPM 533 4- Country © 1995 Corel Corp. Region/Community © 1995 Corel Corp. Site © 1995 Corel Corp.
Factors That Affect Location Decisions OPM 533 4-
Factors Affecting Country OPM 533 4- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 1995 Corel Corp.
Region Location Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4- © 1995 Corel Corp.
Factors Affecting Site ,[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4- © 1995 Corel Corp.
Organizations That Need To Be Close to Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Location Evaluation Methods OPM 533 4- ,[object Object],[object Object],[object Object],[object Object],© 1995 Corel Corp.
Factor-Rating Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Steps in Factor Rating Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
CSF in Location Analysis OPM 533 4- Score (out of 5) Score (out of 5) Weighted score Weighted score CSF Weight A/Setar Sg.Petani A/Setar Sg.Petani Labor Availability 5 4 5 5x4=20 5x5=25 Transportation Service 2 4 3 2x4=8 2x3=6 Proximity to market 4 5 4 4x5=20 4x4=16 Proximity to suppliers 3 3 4 3x3=9 3x4=12 Quality of Life 1 5 4 1x5=5 1x4=4 Total Score 62 63 Rank 2 1 Best location  ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Locational Break-Even Analysis OPM 533 4-
[object Object],[object Object],[object Object],[object Object],[object Object],Locational Break-Even Analysis OPM 533 4-
Locational Break-Even Analysis Example OPM 533 4- You’re an analyst for AC Delco.  You’re considering a new manufacturing plant in Asahan, Baling, or Chini.  Fixed costs per year are RM30k, RM60k, & RM110k respectively.  Variable costs per case are RM75, RM45, & RM25 respectively.  The price per case is RM120.  What is the best location for an expected volume of 2,000 cases per year? © 1995 Corel Corp.
Locational Break-Even Analysis Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Locational Break-Even Analysis – Select location based on economic basis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Locational Break-Even Crossover Chart OPM 533 4- 0 50000 100000 150000 200000 0 500 1000 1500 2000 2500 3000 Volume Annual Cost Asahan Chini Baling Baling lowest cost Chini lowest cost Asahan lowest cost
Center of Gravity Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Center of Gravity Method Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Center of Gravity Method Equations OPM 533 4- d ix = x coordinate of location i W i = Volume of goods moved to or from location i  d iy = y coordinate of location i X Coordinate Y Coordinate
Center-of-Gravity Method Example Quain’s Discount Department Store has four stores located in Chicago, Pittsburg, New York and Atlanta. They are currently being supplied out of an old and inadequate warehouse in Pittsburgh, the site of the chain first store.  The firm has decided to find some “central” location in which to build a new warehouse . Data on demand rates and the current location of each store are as above.    Number of Containers Store Location  Coordinate  Shipped per Month Chicago  (30, 120)   2,000 Pittsburgh  (90, 110)   1,000 New York  (130, 130)   1,000 Atlanta  (60, 40)   2,000
Center-of-Gravity Method  - Example North-South East-West 120  – 90  – 60  – 30  – – | | | | | | 30 60 90 120 150 Arbitrary origin Chicago (30, 120) New York (130, 130) Pittsburgh (90, 110) Atlanta (60, 40)
Center-of-Gravity Method Example   Number of Containers Store Location  Coordinate  Shipped per Month Chicago  (30, 120)   2,000 Pittsburgh  (90, 110)   1,000 New York  (130, 130)   1,000 Atlanta  (60, 40)   2,000 x-coordinate = (30)(2000) + (90)(1000) + (130)(1000) + (60)(2000) 2000 + 1000 + 1000 + 2000 = 66.7 y-coordinate = (120)(2000) + (110)(1000) + (130)(1000) + (40)(2000) 2000 + 1000 + 1000 + 2000 = 93.3
Coordinate Locations of Four Quain’s Department Stores and the Center of Gravity OPM 533 4-
Transportation Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Service Location Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Location Strategies – Service vs. Industrial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Location Strategies – Service vs. Industrial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Location Strategies – Service vs. Industrial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPM 533 4-
Final Thought OPM 533 4- The ideal location for many companies in the future will be a floating factory ship that will go from port to port, from country to  country – wherever cost  per unit is lowest.  © 1995 Corel Corp.

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C4 location

  • 1. Operations Management Location Strategies Chapter 4 OPM 533 4-
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Location Decision Sequence OPM 533 4- Country © 1995 Corel Corp. Region/Community © 1995 Corel Corp. Site © 1995 Corel Corp.
  • 8. Factors That Affect Location Decisions OPM 533 4-
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Locational Break-Even Analysis Example OPM 533 4- You’re an analyst for AC Delco. You’re considering a new manufacturing plant in Asahan, Baling, or Chini. Fixed costs per year are RM30k, RM60k, & RM110k respectively. Variable costs per case are RM75, RM45, & RM25 respectively. The price per case is RM120. What is the best location for an expected volume of 2,000 cases per year? © 1995 Corel Corp.
  • 20.
  • 21.
  • 22. Locational Break-Even Crossover Chart OPM 533 4- 0 50000 100000 150000 200000 0 500 1000 1500 2000 2500 3000 Volume Annual Cost Asahan Chini Baling Baling lowest cost Chini lowest cost Asahan lowest cost
  • 23.
  • 24.
  • 25. Center of Gravity Method Equations OPM 533 4- d ix = x coordinate of location i W i = Volume of goods moved to or from location i d iy = y coordinate of location i X Coordinate Y Coordinate
  • 26. Center-of-Gravity Method Example Quain’s Discount Department Store has four stores located in Chicago, Pittsburg, New York and Atlanta. They are currently being supplied out of an old and inadequate warehouse in Pittsburgh, the site of the chain first store. The firm has decided to find some “central” location in which to build a new warehouse . Data on demand rates and the current location of each store are as above. Number of Containers Store Location Coordinate Shipped per Month Chicago (30, 120) 2,000 Pittsburgh (90, 110) 1,000 New York (130, 130) 1,000 Atlanta (60, 40) 2,000
  • 27. Center-of-Gravity Method - Example North-South East-West 120 – 90 – 60 – 30 – – | | | | | | 30 60 90 120 150 Arbitrary origin Chicago (30, 120) New York (130, 130) Pittsburgh (90, 110) Atlanta (60, 40)
  • 28. Center-of-Gravity Method Example Number of Containers Store Location Coordinate Shipped per Month Chicago (30, 120) 2,000 Pittsburgh (90, 110) 1,000 New York (130, 130) 1,000 Atlanta (60, 40) 2,000 x-coordinate = (30)(2000) + (90)(1000) + (130)(1000) + (60)(2000) 2000 + 1000 + 1000 + 2000 = 66.7 y-coordinate = (120)(2000) + (110)(1000) + (130)(1000) + (40)(2000) 2000 + 1000 + 1000 + 2000 = 93.3
  • 29. Coordinate Locations of Four Quain’s Department Stores and the Center of Gravity OPM 533 4-
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Final Thought OPM 533 4- The ideal location for many companies in the future will be a floating factory ship that will go from port to port, from country to country – wherever cost per unit is lowest. © 1995 Corel Corp.