During this talk I cover trends of the mobile business technologies, relevant reading sources and why current mobile features are essential to the business community.

1. MOBILE BUSINESS TECHNOLOGIES
#MobBizUH
Hajrë Hyseni
Feb 2012
1
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2. To research, understand
and examine the impact
of the mobile
technologies trends and
applications for business
processes in an
organisation
AIM
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3. Learning Outcomes
The impact of mobile
The mobile industry, trends,
applications features such as
challenges and applications
multitouch, accelerometer and
other interfaces
Impact of the mobile Critically evaluate and identify
applications for the business relevant applications to make
transactions business processes more
efficient in an organisation
Work individually and in groups Evaluate users experience of
to recommend appropriate different mobile devices and
application for different business applications implemented in an
processes organisation business processes
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4. Module Components
1 Module Intro
2 Mobile platforms (Android, iPhone and Blackberry)
3 Interfaces, usability and customer journey of the mobile apps
4 Mobile enabled features such as search, location etc
5 Mobile SEO - Search Engine Optimisation
6 The cloud services
7 Social and Mobile
8 Business Strategy for Mobile platforms
9 Mobile Marketing
10 M-Commerce and Payments
11 Revision and future trends
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5. 5
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6. Why?
#MobBizUH
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7. 6 eMarketer (2011)
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8. 1.2 billion active
mobile-broadband
subscriptions worldwide
6 eMarketer (2011)
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9. 1.2 billion active
mobile-broadband
subscriptions worldwide
6 eMarketer (2011)
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10. $31b
by 2015
1.2 billion active
mobile-broadband 28%
M-Banking
subscriptions worldwide
50%
M-Search
6 eMarketer (2011)
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11. Thursday, 2 February 12 7

12. 52% of adults us their phones
while in the store
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13. 52% of adults us their phones
while in the store 49% of 19-29 call friends for
advice before purchasing
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14. 52% of adults us their phones
while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds
used their phones for
real-time price matching
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15. 52% of adults us their phones
while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds
used their phones for 17% of users engaged
real-time price matching in both price matching
and looking up reviews
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16. 25% product reviews
52% of adults us their phones
while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds
used their phones for 17% of users engaged
real-time price matching in both price matching
and looking up reviews
Thursday, 2 February 12 7

17. 1 in 5 mobile price matches made their most
recent purchase from an online store, rather than
a physical location 25% product reviews
52% of adults us their phones
while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds
used their phones for 17% of users engaged
real-time price matching in both price matching
and looking up reviews
Thursday, 2 February 12 7

18. 1 in 5 mobile price matches made their most
recent purchase from an online store, rather than
a physical location 25% product reviews
52% of adults us their phones
while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds
used their phones for 17% of users engaged
real-time price matching in both price matching
and looking up reviews
7
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19. 1 in 5 mobile price matches made their most
recent purchase from an online store, rather than
a physical location 25% product reviews
52% of adults us their phones
while in the store 49% of 19-29 call friends for
advice before purchasing
38% of 18-29 year olds
used their phones for 17% of users engaged
real-time price matching in both price matching
and looking up reviews
7
B2C (2012)
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20. 8
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21. Krum (2010)
8
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22. Azua (2009)
Golding (2011)
Cartman & Ting (2009)
Krum (2010)
Oswald (2011)
Alex & Ben
8
(2006)
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23. 100% Coursework
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24. 100% Coursework
Assignments Part 1: Benefits of of Mobile
Presence for promoting products
for your chosen business
Part 2: Identify and compare cost
effective solutions for building mob
app
30%
Wednesday, 14 March, 17:00.
The word count is 2000, +/-10%.
70%
Individual Group Presentation
9
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25. 100% Coursework
Assignments Part 1: Benefits of of Mobile
Presence for promoting products
for your chosen business
Part 2: Identify and compare cost
effective solutions for building mob
app
30%
Wednesday, 14 March, 17:00.
The word count is 2000, +/-10%.
Present cost effective solutions for
70% promoting a mob app
Groups: 3-4
Duration: 20 min (including Q&A)
Individual Group Presentation Report Log to be submitted online
Wednesday, 2 May, 14:00
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26. Activity 1
Identify at least five
companies and explain how
beneficial their current mobile
apps are to launch, promote or
improve products and services.
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27. 11
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28. Thanks!
#MobBizUH
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