1. eCommerce iDeas & Exam
Hajrë Hyseni
University of Hertfordshire
Jan 2012
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2. eCommerce Systems
Customer experience
Marketing
Next in eCommerce
Analytics & tools
eCommerce career
What to take away?
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3. web 3.0
postcodes availability
Systems are
apps interconnected mashups
through web
services
fulfilment payment
location
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4. lower cost
Shopify, Magento
Amazon Microsoft
eCommerce systems
webstore Commerce
IBM WebSphere
multitiered architecture systems
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5. engagement
personalisation
customer
experience!
decision support rich media
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6. reputation building
Reviews Follow
Marketing
PPC advertising
Social Media
Search engine marketing
This demonstrates the dominance of search engines and especially Google
& Social Media
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12. VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP
MEDIA AND MORE ARE ALL BUILT-IN
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13. VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP
MEDIA AND MORE ARE ALL BUILT-IN
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14. monitoring/tracking
Conversion rate Business Intelligence
A/B testing
optimisation using analytics
central to any business that wants to
maximise its results online
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15. Consider eCommerce as a career
• Prepared to get behind the scenes (Shopify + mashups + marketing +
CSS + business)
• Marketing (SEO, reputation, PPC, analytics, social computing)
• Can you be a good systems administrator (Linux, Cloud computing,
virtualisation, performance tuning, system configuration)
• Can you design great visitor/customer journeys as an information
architect or usability engineer
•A good strategist/analyst (competitor research, analytics, business
intelligence, A/B test design)
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16. y?
awa
take eCommerce is easier & harder than it looks
at to Reputation is everything
Wh Web services connect systems & partners
Landing pages form the starting points for visitor
journeys
Google makes the most from PPC
Learn to prototype and create mashups
Create outline budgets
Develop skills for analysing the good & bad features of sites
Be prepared to make recommendations
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17. Exam
• Time: 14.15, 19/05/2011 in N101, N105, N106.
• Exam Timetable: http://sitem.herts.ac.uk/examtimetable/
Or directly @ http://goo.gl/v80Go
• Note that you are not allowed to take anything else on the exam apart
from the Research File as described in the module handbook.
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18. eCommerce Systems
Customer experience
Marketing
Next in eCommerce
Analytics & tools
eCommerce career
What to take away?
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