Describes why adopting social media in B2B marketing is a must in today's markets. Provides examples of how leading companies like:Cisco, Dell, Intel and IBM are leveraging social media to generate new business, cultivate relationship with existing customers and increase share -of -voice in their industries

1. How to Leverage B2B Social media to Standards Users in the Digital Age Presentation to 13th IFAN International conference Challenges of the Future Haim Oren, Global Chief Marketing Officer - TBK consult October 12 th , 2010

3. The proliferation of social media

10. The top influencers on B2B decision making

11. B2B social networking is now a part of the marketing mix

17. Recommended Social media strategy-the Hub

18. Turn your corporate website into a hub-The Natural Geographic case Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Social Networks Blogs & Micro-blogging

21. Compliance online Best Practices database

25. Dell Social media marketing

26. Dell Social media marketing

30. IBM use of social media

32. ISO

33. HP ‘You Tube’ enterprise TV

39. Cisco Live Virtual

40. Cisco Live Virtual

41. Cisco use of social media

43. Cisco use of social media

44. Cisco use of social media

45. Cisco Live Virtual