• Product description • Point of differentiation and target market • Questionnaire • Analysis of questionnaire. • Strategies regarding 4 Ps of marketing. • Product: • Levels of product • Where is your product in Product classification • Individual product and service decisions • Brand positioning • Brand name • Price: • Customer’s value regarding product • Total cost of the product • Pricing strategy • Price calculation (mark up price) • Place: • The channel chain involved in distribution • Number of channels involved in the distribution • Promotion: • The promotion mix • Design tagline of product • Design an advertisement plan that how can you utilize a 30 sec on air time, on which core aspects you will focus to describe your positioning. Download Project File from here (http://adf.ly/pJeNj) Questionnair here (http://adf.ly/pJefq)

2. DESCRIPTION
• IT IS THE DEVICE WHICH IS USED TO CHARGE MULTIPLE MOBILES AT ONE TIME. IT HAS BEEN
LAUNCHED ONLY IN UNITED STATES & HONG KONG BY A COMPANY NAME AS IDAPT. AND NOW
WE ARE LAUNCHING IN PAKISTAN UNDER OUR PRIVATE COMPANY NAME AS ‘’GREAT MINDS’’.
• THE BIGGEST REASON BEHIND LAUNCHING THIS PRODUCT IS THAT IN THESE DAYS PEOPLE KEEP
MORE THAN 1 MOBILE AT ONE TIME AND THEY HAVE TO KEEP DIFFERENT CHARGERS AT 1
ONETIME WHICH IS ITSELF A DIFFICULT ONE. SO WE ARE LAUNCHING THIS PRODUCT BECAUSE
IT IS SMALL IN SIZE AND EASY TO CARRY.

3. MODELS OF UNIVERSAL CHARGER
• IT HAS 2 POINTS OF CHARGING
• THERE ARE SIX TIPS INCLUDED IN IT
IDAPT i1

4. IDAPT I3
• IT HAS THREE POINTS OF CHARGING.
• THERE ARE SIX TIPS INCLUDED IN IT
• IT HAS ON/OFF SWITCH

5. IDAPT I4
• IT HAS FOUR POINTS OF CHARGING.
• THERE ARE SIX TIPS INCLUDED IN IT
• IT HAS ON/OFF SWITCH
• IT ALSO HAS LED ON IT

6. 9 TIPS (50% DISCOUNT ON EACH)

7. POINT OF DIFFERENTIATION
• INNOVATION:
“GREAT MIND” DESIGNED AND PATENTED INTERNATIONALLY THE FIRST UNIVERSAL CHARGER BASED ON A SYSTEM
OF INTERCHANGEABLE TIPS. WE CONTINUOUSLY STRIVE TO DESIGN SIMPLEAND PRACTICAL SOLUTION THAT COMBINES
INNOVATION AND STYLE FOR MOBILE TECHNOLOGY USERS.
• UNIVERSALITY:
WE AIM TO DESIGN LONG LASTING, QUALITY PRODUCTS WITH 100% COMPATIBILITY WITH ALL DEVICES SOLD
AROUND THE WORLD. “GREAT MIND” ALSO COMMITSTO DEVELOP NEW CHARGING TIPS FOR ITS UNIVERSAL CHARGERS
WHEN NEW DEVICES ENTER THE MARKET.
• SIMPLICITY:
WITH OUR CUSTOMERSIN MIND, WE AIM TO DESIGN SIMPLE AND USER-FRIENDLY PRODUCTS THAT ARE SUITABLE
FOR ALL AUDIENCES REGARDLESS OF SOCIAL STATUS, AGE OR GENDER.

8. PRODUCT• LEVEL OF PRODUCT
1. CORE
2. ACTUAL
3. AUGMENTED
• INDIVIDUAL PRODUCT AND SERVICE DECISIONS
1. PRODUCT QUALITY
2. PRODUCT FEATURE’S
3. PRODUCT STYLE AND DESIGN
• BRAND POSITIONING
1. PRODUCT ATTRIBUTES
2. PRODUCT BENEFITS
3. PRODUCT BELIEF AND VALUES
• BRAND NAME

9. PLACE
The channel chain involved in distribution:
Our channel level is like this:
Producer Distributor Consumer
We are selling our product at our own outlets but we are selling our
product through different retailers.
Number of channels involved in the distribution:
We are availing them in PAKISTAN at
“HYPERSTAR, Lahore”, “METRO, Lahore”, “MALL OF LAHORE, Lahore”,
“CENTAURUS MALL, ISL”, “BEVERLY CENTER, ISL”, “Park Towers Mall, Karachi” and
“Dolmen Mall, Karachi”.

10. PRICE
• CUSTOMER’S VALUE REGARDINGPRODUCT
• TOTAL COST OF THE PRODUCT
IDAPT I2: 3,999
IDAPT I3+: 4,499
IDAPT I4+: 10,000
• PRICING STRATEGY
• PRICE CALCULATION (MARK UP PRICE)

11. PROMOTION
• THE PROMOTION MIX
• TAG LINE
“WE LOVE, WHAT WE MADE”
• ADVERTISEMENT PLAN

12. UNBOXING IDAPT-I4

13. THANK YOU SO MUCH FOR YOUR ATTENTION