A look at how social media can impact your business. Part 1 of 4

2. Feb 1
Overview of Internet Marketing
• Harness the power of the internet playing field without becoming overwhelmed.
Feb 15
Getting Websites and Blogs to work for your Business
• Controlling your brand image is key to turning curious browsers into paying customers
Feb 29
Social Media – How to Tweet, Like Connect and Share
• Level the playing field by knowing where to position your brand and how much content to push
Mar 14
The Real ROI of Online Advertising
• Measure your efforts and outcomes and decide if advertising is an investment worth the price
Topics

3. Networking
SCORE OVERVIEW
Understanding the Internet
Ideas and tools for reaching your target audience
Break
How to avoid wasting time
Setting a plan in motion
Q& A
Internet

4. E There were 4.5 million
TWEETS surrounding the
S Superbowl on 2/6/11
P Doritos was the #1 Tweeted
brand during last year’s game.
N
Internet

5. E Engage Video & Pictures
490 million YouTube users worldwide
18 – 54 years old
12.2 Billion videos viewed in the US/month
S Share Information & Ideas
Google has 620 million visitors daily
63% of users will recommend online brands
Your business in open 24/7/365
P Participate Interact in Groups
6 of 10 use LinkedIn for professional networking
Social media turns cold calls into warm leads
N Now
Online activity is the only way to go viral
Incorporate don’t Isolate
Social media is only part of a good plan
Have tools in place to make it work for you
More meaning, Less clutter
Internet

6. The waiting game
Interruption Based
Marketing built on the concept that if you’re in front
of people enough, when they need you they will
think of you first.
Global after hours
Permission Based
In-bound marketing where people are thirsting for
what you offer and they are actively trying to
communicate with you.
Internet

7. Less than 45% of social media interaction results in increased sales
however more than 88% results in increased brand awareness.
Generate Brand Exposure
Increased Traffic
Improved Search Rankings
New Business Partnerships
Generated Quality Leads
Reduced Marketing Expenses
Improved Sales
0 20 40 60 80 100
So why the frenzy and mad rush to be the loudest brand on social media?
The power of social media lies in it’s effectiveness when used to build brand awareness
through information and opportunity.
Internet

8. Websites Corporate brochure for credibility
Blogs Knowledge sharing and leadership
Facebook Build communities
LinkedIN Interact to build relationships
Twitter Build brand awareness
YouTube Share your personality
Internet

9. • Know your niche
• Use tools like the Wisdom Network
• Females account for 62% of Facebook
but men dominate LinkedIn
Don’t take
chances! • Women watch more YouTube videos
When customers but men watch longer
can literally turn
you on and off
• Provide posts worth sharing
• Make valuable connections
• Offer information and opportunities
• Be real, make it personal and professional
• Cyber world meets real world
Internet

10. Drive traf fic
to other
valuable sites
64% of
Facebook users
Will like a brand
and will share that
Make posts
information with
that benefit
their 130+ friends the fan, not
you
Internet

11. Wrong
content for
this social site
43% of
Facebook users
Unlike because of too
much push marketing
Internet

12. • TweetDeck
• HootSuite
• RSS Feeds
• Seesmic
• Google+ & Chrome
Time is money!
Make the most of Organize your streams in one place
the time you spend Scheduled Posts
garner the highest Collaborate with colleagues
ROI possible. Mobile Apps
RSS Integration
Shorten and track URL click-thrus
Social analytics
Google Analytics
Internet

13. Google Chrome and
Google+
Google makes it easy
to host hangouts for
virtual collaboration,
view RSS feeds,
manage my calendar
and email, see
topline tasks and
search lightning fast
RSS feeds bring
your critical info
to one location
Internet saving you time

14. Hootsuite or
TweetDeck
Use tools that
make your
workday easier
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15. Proper Prior Planning Prevents Poor Performance
What is your goal of internet marketing?
Where is your target audience located?
Have you researched your keywords, industry and competition?
Start small but
act BIG What is your current brand message online?
Focus on 2 tools
How much time do you have to devote?
at a time and
master them What monetary investment can you make?
before adding
another
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16. ESPNow!
GOAL:
Move ideas through to create human interaction
COMMUNICATION:
People want information, you want customers
TOOLS:
Deliver messages to your audience without chaos
INTERACT:
Ask for feedback and comments and give yours
RESULTS:
Share, bookmark, newsletter signup, buy
Internet

17. Greetings…
As an industry expert, I have built a successful business based on the philosophy that truly
effective marketing strategies are the ones that create brand awareness one relationship at a
time. At hYperstrand Marketing we use a strategic approach when developing marketing
plans and continue to provide these tools to businesses so that they are able to reach their
goals.
Thank you for your time and contribution to this workshop. I hope you found it helpful and
if you need additional information, I encourage you to reach out to me at 630.940.7920 or
s.l.theisen@hyperstrandmktg.com.
See you online!
Sheryl L Theisen
Jeff Bullas
Ogilvy & Buddy Media
Time
Exact Target
This presentation data is a compilation Jeff Esposito
of information from the following eMarketer
industry experts. Given the speed to TNS
which social media changes, statistics Adology
may now differ from those originally Universal McCann
used in this presentation. Nielson
Heidi Cohen
Credits Steve Olenski
Semiocast