This document summarizes an SEO summit presentation on efficient SEO techniques. It recommends breaking opportunities into bite-sized projects, quantifying investment and return, and calculating ROI to identify low-hanging fruit. A methodology is outlined that involves breaking projects into small tasks, estimating time and costs, and scheduling projects for consistent growth. The presentation also discusses using analytics and basic assumptions to estimate SEO impacts when direct data is limited.
23. Opportunity Type Description
Days of
Labor
Daily Rate
Labor
Investment
Misc.
Investment
Total
Investment
Est. 6x Month
Return
ROI
Striking Distance
Keyword Group
brochure printing (avg postion 20)
brochure printing services (avg position 21)
print brochures online (avg position 24)
print brochures (avg position 14)
printing brochures (avg position 9.3)
5 $80 $400 $150 $550 $6,700 1118%
Striking Distance
Keyword Group
cheap stickers (avg position 9.8)
cheap sticker printing (avg position 13)
5 $80 $400 $50 $450 $4,800 967%
Site Wide
Improvement
Implement SSL security across domain 10 $80 $800 $500 $1,300 $12,800 885%
Keyword Expansion
Group
canvas prints
canvas printiin
30 $80 $2,400 $1,000 $3,400 $10,000 194%
Stack Rank in Excel by ROI
Ordered by ROI Greatest to Least
27. Little Projects With Short Term Impact Generate Tangible
Results to Satisfy Clients and Business Stakeholders
Week1
Week2
Week3
Week4
Week5
Week6
Week7
Week8
Week9
Week10
Week11
Week12
Week13
Week14
Week15
Week16
Week17
Week18
Week19
Week20
Little Project
Little Project
Big Project
Big Project
Little Project
Little Project
28. METHODOLOGY OVERVIEW
1. Break Opportunities into Bite Sized Projects
2. Try to Quantify Investment and Return
3. Calculate ROI to Identify Low Hanging Fruit
4. Schedule Projects for Consistent Growth