This is a complete, comprehensive Tutorial of Google Analytics. Learn the value of Google Analytics and how you can make the most out of it.

1. GOOGLE ANALYTICS
TUTORIAL

2. THE TEAM
Sean Si Angelyn Co Kevin Si Austin Takahashi
Founder & Consultant Content Production Manager Lead Web Developer Blog Manager
Vince Salud Robert Cipriano Richmond Ibasco Khris Torres
SEO Specialist Link Development Manager Lead Programmer SEO School Manager
Aubrey Madrona Marc Sorongon Pam Sallegue
Social Media Specialist Accounts Director Link Development Specialist

3. COMPANY PROFILE
SEO Hacker is primarily an SEO and internet marketing company.
Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital
agencies.
Our clients range from Philippine based companies to international companies looking to get
higher ranking in search engines.
Here are some of the clients we have rendered services to:

4. COMPANY PROFILE
We offer a comprehensive suite of solutions, including:
Search Engine Optimization
Consulting
Pay Per Click
Blogging
Social Network Marketing
Conversion Rate Optimization
Online Reputation Management
Mobile Marketing
Internet Marketing
Web Development
Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of
the Philippines and other English-speaking Asian countries.
Our mission is to provide best-quality services to our clients, taking care of their branding
and optimizing their websites for their users.

6. STATS AND MEASUREMENTS
ARE IMPORTANT

7. ESPECIALLY IN BUSINESS

8. WHERE NUMBERS TELL TALES

9. GOOGLE ANALYTICS IS
YOUR MEASURING TOOL

10. MULTITUDE OF DATA
ABOUT YOUR VISITORS

11. LET’S START WITH THE
DASHBOARD

12. This is the Time
Frame parameter
of your Data

13. This tells you the
number of Visitors
who came in your
Website

14. This tells you the
number of Pages
that were Viewed
in your Website

15. This tells you the
Average Time a
Visitor Spends in
your Website

16. This tells you the
percentage of New
Visitors in your
Website

17. This tells you the
number of Unique
Visitors in your
website

18. COUNTED BY A UNIQUE
COOKIE ASSIGNED BY GOOGLE

19. This tells you the
average number of
Pages a User Visits
in your Website

20. This tells you
Bounce Rate of
your Users in your
Website

21. PEOPLE GOING OUT OF YOUR
WEBSITE IMMEDIATELY AFTER
GOING IN

22. Check where your
Traffic comes from

23. Check where your
Traffic comes from
Check what
Keywords your
Visitors use to find
you

24. Knowing which Keywords are most
effective to build your SEO on is Vital

25. Branding Keywords Like these

26. Visit a Lot of Pages
Prove to hold the best User Activity

27. Spends a lot of
Time in your
Website
Prove to hold the best User Activity

28. Does not have a
high Bounce Rate
Prove to hold the best User Activity

29. Increasing Visits from this Keyword is
a Win!

30. WHERE DO I START?

31. SET-UP THE TRACKING CODE

32. Your Unique
Tracking ID

33. This tells you if your
Tracking Code is
Working

34. This is your Tracking
Code. Copy-Paste
this on every page
you want to track in
your website

35. EACH TIME A USER OPENS A
WEBPAGE IN YOUR WEBSITE

36. YOUR WEBPAGE

37. YOUR WEBPAGE SENDS DATA

38. YOUR WEBPAGE SENDS DATA TO GOOGLE ANALYTICS

39. YOU WILL RECEIVE VALUABLE
VISITOR DATA FROM EACH PAGE

41. BOO-YAH!

42. GOOGLE ANALYTICS SHOULD
START TELLING YOU NUMBERS

43. BUT IT WON’T TRANSLATE
WHAT THE NUMBERS MEAN

44. YOU’D HAVE TO STUDY IT

45. IT BOILS DOWN TO HOW MUCH
YOU KNOW YOUR BUSINESS

46. HERE ARE SOME GOOGLE
ANALYTICS TRICKS TO START WITH

47. HERE ARE SOME GOOGLE
ANALYTICS TRICKS TO START WITH
GOAL TRACKING

48. EVERY WEBSITE HAS A GOAL

49. To Drive Sales
EVERY WEBSITE HAS A GOAL

50. To Drive Sales
Make Leads
EVERY WEBSITE HAS A GOAL

51. To Drive Sales
Make Leads
Engage Users
EVERY WEBSITE HAS A GOAL

52. TRACKING YOUR WEBSITE’S
PERFORMANCE IN LIGHT OF THESE
GOALS IS CRITICAL

53. MEASURING CAN LEAD TO SCALING

54. MEASURING CAN LEAD TO SCALING
Where do we start?

55. Go to your Admin
Section in Google
Analytics

56. Then Click on Goals

57. It should Reveal to
you your Goals List

58. For now you will
only need to click
on one +Goal to
set-up a new Goal

59. This Setting Should
Pop out Next

60. Let’s say you’re
tracking leads and
you want to track
how many people
go to your ‘Thank
you’ Page

61. Choose URL
Destination

62. This area should
appear

63. Put in your Goal
Name here (You
can name
something like
‘Leads
Generated’)

64. Put in the URL of
your ‘Thank you’
Page here

65. Then click on Save

66. And there you
have it!

67. HOW DO I KNOW IF IT WORKS?

68. In your Reporting
Section, click on
your Goals
Overview

69. IT SHOULD SHOW YOU SOMETHING
LIKE THIS

70. Again, take note
of the Time
Frame parameter
of your Data

71. You can pick
which Goal you
would like to
check on here

72. How many Goals
you have
accomplished

73. The Value of
those Goals
(Note: Some
‘thank-you’ pages
means you’ve
sold something)

74. Your Goal Conversion
Rate (Percentage of
the times your Goal
was hit vs the
number of Visitors)

75. Your Goal
Abandonment
Rate (People who
abandon hitting
the Goal you’ve
set while on the
Funnel)

76. INTERESTING ISN’T IT?

77. YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA

78. YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
Using This

79. YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
Using This
And This

80. YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
Using This
And This
And This

81. YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
Using This
And This
And This
And This

82. CONCLUSION
GOT IT?

83. CONCLUSION
Gimme a
Break!

84. CONCLUSION
Gimme a
Break!
I KNOW GOOGLE ANALYTICS
COULD BE A LOT TO TAKE IN

85. CONCLUSION
Gimme a
Break!
AND I DON’T WANT TO OVERLOAD
YOU WITH INFORMATION

86. SO WE’LL END THERE FOR NOW

87. SEE YOU NEXT TIME
WANNA KNOW MORE?
Pay us a visit!
21 Batac Street BF NSHA
Paranaque
Email me at sean@seo-hacker.com
Enroll in http://seo-hacker.org it’s FREE!
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88. This is a Presentation about
Google Analytics
by
Sean Patrick Si
Founder & Consultant
SEO Hacker
sean@seo-hacker.com