Zeimer bni preso_072810
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Here's a presentation I made today to BNI Embarcadero about my capabilities, some case studies, and my fee structure.
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Zeimer bni preso_072810
- 1. Zeimer’s Advertising Shoppe • Copywriting • Editing • Creative Director/ Project Manager • Audio Production • Blogging
- 3. The Zeimer Family: 1960
- 4. The Zeimer Family: 2010
- 5. What I Write & What It Costs I usually work on a project fee based on a rate of $100/hour. Discount for BNI members: $85/hour. Some examples…
- 6. 3-D Direct Response Project: Barclays Global Investors Problem: Contact Fortune 500 HR managers to expand BGI’s pension plan fund base. Solution: To appeal to HR managers, I wrote a headline for the box, “401(k) spoken here.” Inside, a personalized letter invited the prospect to call a toll-free number to schedule an appointment with a Barclays rep. The box contained 1/2 of a set of two-way walky-talky radios with the headline “Let’s Open a Line of Communication.” Cost: 20 hours = $2,000
- 7. 3-D Direct Response Project: Barclays Global Investors funds. Results : A 20% response rate. Of those, 25% agreed to an appointment with BGI, resulting in several million dollars in invested 401(k) pension funds.
- 8. Website Referral: Google keywords: “S.F. Freelance Financial Copywriter” (Before)
- 9. Website Referral: Google keywords: “S.F. Freelance Financial Copywriter” (After) 10- page Website & Brochure: $3800
- 10. Website Referral: Google keywords: “S.F. Freelance Financial Copywriter” (Brochure) 10- page Website & Brochure: $3800
- 11. Referral: Wells Fargo’s Card Design Studio (LA ad agency) 2 DM Packages: 2 Envelopes, 2 Letters, 2 Brochures, 2 Buck Slips = $3,500
- 12. Referral: Wells Fargo’s Card Design Studio (LA ad agency)
- 13. Referral: Wells Fargo’s Card Design Studio (LA ad agency)
- 16. Referral Triggers Best referrals: • Graphic & Web designers/art directors • Ad agencies • Marketing and sales execs • Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials • Other certified green businesses Industries I work with: • Healthcare • Packaged goods • Legal • Technology • Financial • Startups