Social Media & Personal Branding for Career Advancement
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Do you wish you could get more out of your LinkedIn, Facebook and/or Twitter accounts? This presentation was given as part of a seminar on personal branding and career advancement. In it, we explore how to leverage social media to build and maintain an online personal brand that will help you get ahead in your career.
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Social Media & Personal Branding for Career Advancement
- 1. Social Media and Personal Branding Agence Ometz Feb. 16, 2011
- 8. Word of Mouth Before
- 9. Word of Mouth Now
- 10. "Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
- 11. Search & Personal Brand
- 32. LinkedIn Profile
- 34. LinkedIn Groups
- 37. Company Profile
- 38. Company Services
- 45. The Tweet
- 46. The @Reply
- 47. The Retweet (RT)
- 48. The #Hashtag
Hinweis der Redaktion
- SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- It ’ s interactive It ’ s not just a top-down medium It ’ s also a bottom-up one And a peer-to-peer one … It doesn ’ t just let brand talk to consumers It also let ’ s consumers talk to brands And other consumers …
- 30 different things that can show up in a blended result We’ll focus on the ones available to us Can’t all afford/need a website Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody
- Now blogging is something that should have its own workshop – or maybe several. But I’m going to quickly discuss: - Why they’re such a powerful Social Medium - And the kind of content they’re good for in a professional setting
- Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody Big 3 is not necessarily their size, but their IMPORTANCE