So most people who use blogs rely on WordPress, and WordPress has a lot of SEO potential, but out of the box, it just doesn’t cut it. In this session we’ll explore how to use WordPress to maximize your chances of ranking for the terms that are most relevant to your content. Specifically, we’ll look at: - Building a Keyword Targeted Category - Taxonomy - Key SEO Plugins - Addressing Duplicate Content After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, and (2) know what themes and plugins can help them implement these SEO and social features.

1. SEO for Wordpress
Wordcamp Montreal 2012
1

2. SEO for Wordpress
SEARCH ENGINE OPTIMIZATION
Who The F*ck???
• CT Moore @gypsybandito
• Founder Socialed.ca
• Former Agency Hack @nvi & @shareresults
• Former Editor @revenews & Blogger @acquisio
• Former Video Host @watchmojo & @hipmojo
• SEO & Social since 2005
2

3. SEO for Wordpress
SEARCH ENGINE OPTIMIZATION
Overview
• Intro to SEO
• Keywords Research
• Onsite SEO
o Page Titles
o Meta Description
o Keyword Content
• Wordpress SEO Basics
• Advanced SEO for Wordpress
3

4. SEO for Wordpress
SEO 101
Indexation
• Removing any barriers to search crawlers indexing
all pages on your site
Relevance
• Mapping site architecture to semantic verticals to
reach ideal relevancy on targeted terms
Popularity
• Balance the quantity, quality, & regularity of your
backlink profile to maximize popularity
4

5. SEO for Wordpress
SEO 101
5

6. SEO for Wordpress
Relevance – keyword research
Free Tools
• Google Adwords Keyword Tool
• Google Analytics
Google Adwords Keyword Tool
• Global Search Volume
• Average CPC
Deliverables
• Categorized Keyword List
6

7. SEO for Wordpress
Relevance – OnSITE SEO
The 3 Basics
• Page Titles
• Meta Descriptions
• Copy & Content
7

8. SEO for Wordpress
Relevance – OnSITE SEO
Page Titles – 65 Characters
8

9. SEO for Wordpress
Relevance – OnSITE SEO
Meta Descriptions: 150-160 Characters
9

10. SEO for Wordpress
Relevance – Onsite SEO
Page Title
• 65 Characters
• 1-2 Keywords + Brandname
Meta Description
• 150-165 Characters
• Marketing Copy
• Call-to-Action
10

11. SEO for Wordpress
Relevance – Onsite SEO
Page Titles & Meta Descriptions
• Homepage
• Posts
• Subpages
o About
o Contact Us
o Etc…
• Category Pages
11

12. SEO for Wordpress
Relevance – OnSITE SEO
Page Copy / Content
• Unique Content
• 250 words min (suggested)
• 2-5% Keyword Density
• Headers (H1, H2, H3 tags)
• Bullet Lists
12

13. SEO for Wordpress
Relevance – OnSITE SEO
Wordpress SEO Plugin (by Yoast)
• Focus Keyword
o Article Heading (Post Title)
o Page Title
o URL
o Content
o Meta Description
• Page Analysis
13

14. SEO for Wordpress
Wordpress SEO Plugin (by Yoast)
Post/Page Optimization
14

15. SEO for Wordpress
Wordpress SEO Plugin (by Yoast)
Page Analysis
15

16. SEO for Wordpress
Indexation – Duplicate Content
16

17. SEO for Wordpress
Indexation – Duplicate Content
Dynamic Pages
• Homepage
• Posts
• Categories
• Tags
• Date Archives
• Etc…
17

18. SEO for Wordpress
Indexation – Duplicate Content
Troubleshooting
• Unique Content
o Page Titles
o Meta Descriptions
• Post Excerpts
• NoIndex
• Nofollow
18

19. SEO for Wordpress
Indexation – Post Excerpts
19

20. SEO for Wordpress
Indexation – Post Excerpts
Post Excerpts
• Homepage
• Category Pages
• Tag Pages
• Archive Page
• Etc…
20

21. SEO for Wordpress
Indexation – Noindex
Dynamic Dupicate Content
• Homepage
• Post Pages
• Category Archives
• Tag Archives
• Date Archives
• Author Archives
21

22. SEO for Wordpress
Indexation – Noindex
22

23. SEO for Wordpress
Indexation – Noindex
Source Code
<meta name="robots" content="nofollow" />
Robots.txt
User-agent: *
Disallow: /tags/
Disallow: /archives/
Disallow: /etc…/
23

24. SEO for Wordpress
Noindex – Wordpress SEO Plugin
24

25. SEO for Wordpress
Questions
T F ???
• Raise Your Hand
• Buy Me a Drink
• Email Me ct@gypsybandito.com
• Tweet Me @gypsybandito
25