Excerpts from a a couple of workshops I give on personal branding and career management using LinkedIn, Blogs, and other social internet sites.

1. Leveraging the Social Internet to help manage your career A workshop by Gil Yehuda August 2009 8/13/2009 1 © 2009 Gil Yehuda Excerpts from

2. Social networks for recruiting Do you or your company use social networking or social media to support recruitment efforts? Have you successfully hired a candidate through an online social network? 8/13/2009 © 2009 Gil Yehuda 2 My chart using Jobvites’ data. Source: Jobvite 2009 Survey of 438 HR managers

3. Social networks for recruiting 8/13/2009 © 2009 Gil Yehuda 3 Jobvite’s charts lifted from their report Source: Jobvite 2009 Survey of 438 HR managers

4. Future planning 8/13/2009 © 2009 Gil Yehuda 4 Jobvite’s charts lifted from their report Source: Jobvite 2009 Survey of 438 HR managers

5. Findings: HR Recruiters plan on using social networking to recruit candidates. They lean heavily on LinkedIn, Facebook, and Twitter to find people. Candidates who want jobs need to be found there. They also use LinkedIn, search engines, and Facebook to research potential candidates. Candidates should know what will be found. They plan on using more of these tools in the future, and they plan to divest from 3rd party recruitment firms and job boards. Career coaches need to teach new skills. 8/13/2009 © 2009 Gil Yehuda 5

6. Framework for Online Branding 8/13/2009 © 2009 Gil Yehuda 6

7. Social Media helps Building Relevance 8/13/2009 © 2009 Gil Yehuda 7

8. Four questions to measure your online social relevance 8/13/2009 © 2009 Gil Yehuda 8

10. Twitter is used to discover “now”

11. Facebook is used in both ways.

12. All leverage the Blogosphere for content

13. And so can you… http://www.flickr.com/photos/ecstaticist/3353346296/

14. Awareness Questions Who are the thought leaders in your field of interest? Who are the relevant vendors? What is going on in your industry? Who else is in the job market? When/Where is the next conference? Are there local networking meetings you should attend? What is being talked about by the people who will interview you? Who is aware of your availability? 8/13/2009 © 2009 Gil Yehuda 10 http://www.flickr.com/photos/seandreilinger/3346558836/

15. Four types of LinkedIn Users 8/13/2009 © 2009 Gil Yehuda 11 Inactives who came back ‘cuz they needed to. The people who actually pay. They get the best experience. Created a profile once when they were looking for a job, or someone told them it was a good idea to set up a profile. A small number of power users who have a love/hate relationship with the platform, and use it to network professionally.

16. Elements of your LinkedIn profile A picture A summary Your updated “status” Your work experience Education Additional information Recommendations Q&A Contact Settings 8/13/2009 © 2009 Gil Yehuda 12

17. A progression of LinkedIn usage 8/13/2009 © 2009 Gil Yehuda 13 A real person Other sites Blog Helpful information Events

18. Applications are in the form of widgets 8/13/2009 © 2009 Gil Yehuda 14

19. Planning your “Full View” 8/13/2009 © 2009 Gil Yehuda 15

20. Your brand strategy to land a job Attain online social relevanceby keeping aware and being engaging in the social internet. Use your blog, comments, and social media digital fingerprints to establish a persona, asserting your qualifications, developing your reputation, and demonstrating your career aspirations. 8/13/2009 © 2009 Gil Yehuda 16

21. A coordinated brand means I am… Connecting with people in my industry Listening actively Inviting participation Developing relevance by contributing Aware of relevant people and events Making it easy to find me Making sure I know what you’ll find 8/13/2009 © 2009 Gil Yehuda 17

22. Thanks! If you found this valuable, please consider linking in with me at www.linkedin.com/in/GilYehuda. If you really found this valuable, write me a recommendation too. If you are interested in learning how I can help you, please contact me. www.gilyehuda.com or gil@gilyehuda.com 8/13/2009 © 2009 Gil Yehuda 18