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2. Introduction To Advertising

4. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action.

7. Advertising via newspapers and magazines is a traditional and common way of Advertising products. Along with Ad's, the print media also offers options like promotional brochures and fliers for advertising purposes.

8. Newspapers and magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement as well as the readership of the publicationsOutdoor – Billboards, Kiosks, Buses

9. Outdoor advertising is another popular form of advertising, which uses several tools and techniques to attract the customers outdoors.

11. It constitutes of several branches like television, radio or the Internet. Television Add is a more expensive medium of advertisement and the cost of depends on the duration of the advertisement, the time of broadcast, and of course the popularity of the television channel.

13. The latest development in advertising online is the use of social media by companies to connect better with their customer or fan base. It can be customized through several filters and targeted towards a specific audience that the advertiser wants to cater to.

14. The options available are Google ads, ads on specific websites, social media.Advertising in Movies, TV shows

15. Also known as Covert advertising, it is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.

17. increasing sales,

18. creating a brand image for the product and company,

20. There are also some circumstances where young children are affected by false claims made by companies through advertisement

21. Also, advertising for alcohol, cigarettes, etc harms the society

22. Some companies also exaggerate the effects their product can have

23. Some advertisements are not meant for all kinds of viewers and so if they are not targeted rightly, it may not be as effective.

25. Media executives- They are the personnel who are involved with putting the finished product (the Ad) in the market through the best suited channels of communication. Account Planning- Here the overall planning of the whole idea including aspects like budget, requirements, co ordination is done. The whole agenda for how to go about the process is made Art- This includes all the implementation of the creative ideas into visuals. If it's a commercial then the video I made using actors or animation. Market research- A lot of research is required to be done to understand the consumers psyche and so to understand that an extensive research needs to be done. For that purpose, market researchers and analysts are also required in the process.

26. Top Institutes Mudra institute of communication, Ahmedabad. Indian institute of media and communication, Delhi Manoramaschool of communication, Kottaya Xavier's Institue of communication, Mumbai Symbiosis Institute of Media and communication, PuneInternationalSchool of Business Media, Pune A.J Kidwai Mass communication research centre , Delhi NMIMS, Mumbai Even after receiving formal education for advertising, the learning doesn't end there, in fact it starts there and their next institution is the agency they work for. Working for the right agency is important to get the right exposure and experience. Some of the top Advertising

27. Agencies in India include - Ogilvy and Mather (O & M) J. Walter Thompson ( J.W.T) Mudra communication FCB Ulka Advertising Ltd Rediffusion Y and R McCann Erickson India Ltd Grey Worldwide (I) Pvt. Ltd Contract Advertising India Pvt. Ltd Leo Burnett India Pvt. Ltd OOH media

29. Publishers will demand premiums since a lot of companies want to advertise online and there aren't a lot of publishers to cater to their needs.

30. Advertisers will save a lot of resources by reducing wastage with the advent of new and advanced measurement techniques( analytics)

31. Privacy evasion will be reduced as targeting solution will evolve.

32. Mobile technology is already going through major changes with 3G coming in and also more active mobile internet users. Mobile shopping, mobile surfing, mobile socializing, mobile news updates are a few of the many possibilities for growth.