Web marketing123 the-myth-and-math-about-seo-06-08-2011

SEO Webinar:

The Myth & Math about SEO

Thanks for joining us. We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST

Toll: +1 (484) 589-1011
Access Code: 242-582-135

Today’s Webinar

• Will the webinar be recorded and can I get a copy?

- Yes. Please email seo@webmarketing123.com.

• Want to tweet or follow us?

- Use hashtag #WM123
- Follow @webmarketing123
- Follow @TravisLowSEO

• Want to learn more?

- Contact us for a free site analysis. Details at end of webinar.

#WM123

Myth vs. Truth
There are various myths about SEO out there –
How do you know what to believe?

1 Know your trusted resources

2 Stay up to date with the latest SEO news
• Search Engine Land: http://searchengineland.com/
• SEOmoz: http://www.seomoz.org/
• Search Engine Roundtable: http://www.seroundtable.com/

3 Understand your competitors are thinking about this too

#WM123

1 Inbound Links
How many links do I need? Are all links created equal?

2 Website Content
Should I “stuff” keywords into my meta content and site content?

3 Keywords
How do you choose the right keywords? Are broad keywords good?

4 SEO Results
How long does SEO take before I can see results? What should I expect?

5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?

#WM123

1 Inbound Links

Myth:
All links are equal.

#WM123

1 Inbound Links
Truth:
All links are NOT the same in value.

Develop natural, relevant inbound links over time:
• Do not use reciprocal links. Google knows these are easy, fast links to create.
• There is a key difference between 1-way (good) and reciprocal links (bad)
• Create high quality links from different reputable sources
o Directories, Articles, Syndications, Press Release sites, Blogs
• Build ~ 30-50 inbound links/month
• Don’t get penalized by the search engines!

#WM123

1 Inbound Links
Math Behind the Truth:
• Tool to Use: Google Webmaster Tools
o See which links are going to your site
o Run a ranking report to check on
keyword performance

• Reciprocal links are useless;
they do not help and can only hurt

• Best Practices:
o Create links within your rich content
o Create anchor text
o Create links out of keywords
o Create links from outside sources, serving as relevant reference to your site

#WM123

2 Website Content

Myth:
Your site content should be packed with keywords.

#WM123

2 Website Content
Truth:
Your content should be developed naturally, with a focus on
only a few keywords per page.

Create a well-developed home for your keywords in site content:

• “Stuffing” keywords is not helpful to your visitors,
Google, or to your website’s keyword ranks
Google spiders, or to your visitors
• To sustain a positive, easy-to-use interface,
you can employ a dropdown on the page
Ex: Salesforce

o Include more instances of your keyword

o Allows for more content that Google will
crawl, while preserving the page experience

#WM123

2 Website Content
• Tool to Use: Your website pages, source code

• Naturally written copy builds SEO strength, and is a favorite to Google spiders

• Best Practices:
o Implement unique, routinely updated, keyword-rich 300 – 500 words per page

o Include 2-3 instances of a keyword on each page of your site for optimal results

o Google spiders don’t spend much time
crawling content in the meta tags anymore

#WM123

3 Keywords

Myth:
You should focus on a few general keywords to rank #1 on.

#WM123

3 Keywords
Truth:
Broad keywords are very competitive and may get you less
qualified traffic.

Target unique keywords and keyword phrases to distinguish your
product / service:
• Today, the percentage of long-tail search traffic is increasing (close to 70%)
• Use the “drill up” method instead of “drill down”
o Optimize from Specific/Exact  Broad
• Not all traffic is good traffic
o Qualified visitors are the key
o Average Time on Site
o Bounce Rate
o Page Visits
• Don’t miss the boat by optimizing on broad keywords first – big mistake!

#WM123

3 Keywords

• Tool to Use: Google External
Keyword Tool

• Long-tail keywords are best to
start with, then move up to broader
terms

• Best Practices:
o Long-tail keywords will bring
more qualified traffic to your site

o Closely analyze the trends
in page visits, bounce rate,
and average time on site

#WM123

4 SEO Results

Myth:
I can expect results from my SEO strategy within 1 month.

**Food for Thought**
How long would it take you to memorize a report, fully understand it, and file it
correctly in an incredibly large database?

#WM123

4 SEO Results
Truth:
SEO work is never finished.
Turnaround time to see real results is about 3-6 months.

Google is always learning and the world is always changing:

• Your competitors are creating new
content and links (new products, services,
updates). This can affect your results!

• Google likes to read new content and
come back for more visits to learn your
full site “theme”

• Your goal should be to consistently
improve qualified traffic to your site and
grow your conversion rates

#WM123

4 SEO Results
• Tool to Use: Google Analytics

• In your Analytics, you can interpret you goal health and measurable data

• Best Practices:

o Identify your trends

o Focus in on your wins

o Investigate your weak spots

o Make hypotheses

o Take action

#WM123

Myth:
SEO is a project that has a starting and ending point.

#WM123

Truth:
To become the king of your castle and
maintain your standing with the search engines,
you need to keep SEO going.

#WM123

• Tool to Use: Website cache

• In your cache, the date and time that
Google last crawled your site is recorded

• Best Practices:

o Google visits your site generally once
a week

o Google needs time to absorb
information
about your site

o Your competitors are doing the same
thing - thus, improvements in
your ranking movement will take time

o SEO is a natural process

#WM123

Key Takeaways

1 Myth – There are many myths out there that can be misleading.

Truth – It is important to demystify the false beliefs in order to get
2
real results.

Math – Take advantage of the tools and knowledge you have
3 at your fingertips (most of it free!) to give you the insight you
need to move forward and closer to achieving online success.

#WM123

Contact us for a Free Site Analysis
Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website

Please contact:
seo@webmarketing123.com

#WM123

Web marketing123 the-myth-and-math-about-seo-06-08-2011

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Empfohlen

Empfohlen (20)

Web marketing123 the-myth-and-math-about-seo-06-08-2011