1. Indian Retail Market – Major Categories
Clothing and
Apparel
Fashion
Accessories
Footwear
Jewellery
Eyewear
Timewear
Food and
Grocery
Food Services
Home and
Interiors
Leisure
Entertainment
and Gaming
Consumer
Electronics
Mobile and
Telecom
Pharmacy
Beauty and
Personal Care
Fitness

2. Retail Categories – Relevant Data
Retail Categories
(2012)
Total Market (in Rs.
Cr.)
Modern Retail (in Rs.
Cr.)
Share of Modern
Trade to Total Retail
Clothing and Apparel
2,20,000
74,000
34
Fashion Accessories
10,998
1,375
12
Footwear
24,132
9,300
38
Jewellery
1,28,000
12,800
10
Eyewear
33,000
2,427
7
Timewear
9,000
4,700
52
Food and Grocery
17,12,000
24,300
1
Food Service
1,34,058
16,000
12

3. Retail Categories – Relevant Data
Retail Categories
(2012)
Total Market (in Rs.
Cr.)
Modern Retail (in Rs.
Cr.)
Share of Modern
Trade to Total Retail
Home and Interiors
81,200
11,900
15
Leisure
28,993
5,200
18
Entertainment and
Gaming
72,710
7.050
10
Consumer Electronics
95,000
19,000
20
1,62,664
24,000
15
Pharmacy
85,000
4,000
5
Beauty and Personal
Care
50,000
6,650
13
Fitness
3,300
870
26
28,50,055
2,23,572
7.8
518
41
Mobile and Telecom
Total (in Rs. Cr.)
Total (in billion US$)

4. Modern Retail
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Registered company / firm
Income tax / Sales tax payer
Structured employment
Technology driven front end and back end
Product display, store layout and ambience
based on principles of visual merchandising
Replicable and scalable concept
Unique brand identity which is fiercely guarded

5. Modern Retail Pie
Retail Category
Percentage Share
Retail Category
Percentage Share
Clothing and Apparel
33
Home and Interiors
5
Fashion Accessories
1
Leisure
2
Footwear
4
Entertainment and
Gaming
3
Jewellery
6
Consumer Electronics
8
Eyewear
1
Mobile and Telecom
11
Timewear
2
Pharmacy
2
Food and Grocery
11
Beauty and Personal
Care
3
Food Service
7
Fitness
1

6. Drivers of Retail Change in India
Demographic Factors
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Share in world population:
17.6%
Largest number of young
people in the world (50%
population below 25 years
and 62% in the working age
group of 16 to 59 years)

7. Drivers of Retail Change in India
Changing Income Profiles
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High growth in the past years (except from 2008
onwards)
Per capita income increased from Rs. 5809 (2001-02) to
Rs. 10,810 (2011-12)
Share of high income households is on the rise (Rs 1-5
lakh annualy @ 9%, Rs. 5 – 10 lakhs annualy @ 12%
and above Rs 10 lakh annualy @ 15% between 200102 and 2010-11)
With rise in income, private consumption expenditure
grew at 8.2% between 2005-06 and 2011-12
Rising income brought about change in consumption
from basic food items to non-food items and
discretionary purchases (52% in 1999-2000 to 59% in
2009-10)
Rural India experiencing similar trends – big opportunity

8. Drivers of Retail Change in India – Consumption Growth
Average Real Consumption Growth from 2005-06 to 2009-10
(y.o.y.)
Category
Growth %
Category
Growth %
Communication
28.5
Personal transport equipment
8.6
Refrigerator, cooking and
washing appliances
23.4
Overall PFCE
8.2
Equipment, paper and
stationary
15.7
Furniture, furnishing and repair
7.4
Hotels and restaurants
13.7
Beverages
6.3
Clothing
11.9
Tobacco and its products
5.3
Footwear
11.8
Education
3.1
Personal goods
9.1
Food
2.0

9. Drivers of Retail Change in India
Other factors:
The changing role of women
Increased credit friendliness
Increased penetration of plastic money (CAGR of 26% between
2003-04 and 2010-11)
Rapid urbanisation

10. Category Dynamics – Apparel and Clothing
Market size: Rs. 2,20,000 crores
Modern retail component: Rs. 74,000 crores
Mens' wear: 42%
Womens' wear:39%
Kids' wear: 19%
Trends
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Biggest retail segment in modern retail
International brands eye the country as a viable otion to
enter
Amongst highest growth categories
Rapid penetration into Classes I and II towns
Discerning customer w.r.t. occasion wear and western
clothing

11. Category Dynamics – Apparel and Clothing
Sr.
No.
Sr. No.
Department Stores
(Multi Brand Outlets)
Apparel Retail (Single Brand
Outlets)
1.
Benetton
1.
Globus
2.
Allen Solly
2.
Lifestyle
3.
Arrow
4.
Biba
5.
Louis Philippe
3.
Pantaloons
4.
Shoppers Stop
6.
Levi's
5.
Westside
7.
Marks and Spencer
8.
Van Heusen
9.
Wills Lifestyle
10.
Park Avenue
6.
Reliance Trends

12. Category Dynamics – Food and Grocery
Market size: Rs. 17,12,000 crores
Modern retail component: Rs. 24,300 crores
Trends
Demand for fresh/home made and value consciousness will
remain though convenience segment will increase
High value and bargain driven but demand for luxury food to
increase
Convenience and price differentials will motivate consumers to
travel greater distance to travel to a modern outlet
Private lables and organic products are slated to grow
Health food segment will grow
Highest potential category

13. Category Dynamics – Food and Grocery
Sr. No.
Food and Grocery
1.
Big Bazaar
2.
D - Mart
3.
Easyday
4.
Hypercity
5.
Food Bazaar
6.
More
7.
Nature's Basket
8.
Reliance Fresh
9.
Spar
10.
Spencer's
11.
Star India Bazaar

14. Category Dynamics – Food Service
Market size: Rs. 1,34,058 crores
Modern retail component: Rs. 16,000 crores
Trends
Tremendous potential for niche categories
Consumer is ready to experiment with and experience various
cuisines, regional or global
Localisation in terms of offerings, menu, products and pricing

15. Category Dynamics – Food Service
Sr. No.
Food Service
1.
Haldiram
2.
Yum Restaurants India (Pizza Hut, KFC,
Taco Bell)
3.
Barista
4.
Cafe Coffee Day
5.
Baskin Robbins
6.
McDonalds
7.
Dominos
8.
Nirula's
9.
Subway
10.
Yo! China
11.
Blue Foods (Spaghetti Kitchen, Copper
Chimney, Gelato Italiano, etc.)
12.
Speciality Restaurants (Mainland China,
Oh! Calcutta, Sigree, etc.)

16. Category Dynamics – Mobile and Telecom
Market size: Rs. 1,62,664 crores
Modern retail component: Rs. 24,000 crores
Trends
Intense Market
Globally, 2 to 5 key players in service providing, in India there
are 8 to 10
Mobile handset has become a part of fashion and handset
changing frequency is increasing
Only 70% of the total mobile connections in India are estimated
to be actually active, and about 15% of the subscribers use
multiple SIMs, thus stagnating future growth of subscribers

17. Category Dynamics – Mobile and Telecom
Sr. No.
Mobile and Telecom
1.
Aircel
2.
Airtel
3.
Reliance iStore
4.
The Mobile Store
5.
Uninor
6.
Univercell
7.
Virgin Mobile (Tata Docomo)