The document provides tips for writing effective advertisements, including using keywords in ads and URLs, leading with benefits, including features and contact information, using calls to action, optimizing for different devices and platforms, and testing multiple ad variations. Key recommendations are to get to the core message, analyze what works in other successful ads, and start with an effective template that can then be further improved.

1. Writing Killer Adverts

3. The Truth... Get The Core Of The Message

8. Ads don't operate in isolation so we cant write them in isolation