Slides from the HIT Summit hosted by Fresh Business Thinking

1. How to deliver a knock out SEO campaign

2. www.webmarketingadvisor.com

3. What is SEO? www.webmarketingadvisor.com

4. www.webmarketingadvisor.com

5. “The Influence Of Site Structure, Content And Authority To Improve Rankings And Increase Traffic While Adding Value To The Browser” Derrick Wheeler – Senior SEO Architect - Microsoft www.webmarketingadvisor.com

6. “Significantly Manipulating The Search Engines So They Show Our Website At The Top Of The List To Generate More Visitors, Sales And Leads Than Competing Sites – As Quickly And ‘Ethically’ As Possible” Guy Levine – A Man With A Growing Family www.webmarketingadvisor.com

7. Google HQ www.webmarketingadvisor.com

8. The Beast V. Us www.webmarketingadvisor.com

11. Google has a little ‘spider’ which crawls around the web looking at pages. It might do that every min or every month

12. New www addresses are at a disadvantage

13. At the moment, Google cant read pictures or videos

14. SEO takes time, dedication and Ninja skillswww.webmarketingadvisor.com

15. SEO Is Just A Tool www.webmarketingadvisor.com

17. Make them specific

18. Use the taxonomy of the potential new client

19. Number of Visitors V. Commercial Intent

20. Map Keywords to content

21. Toolswww.webmarketingadvisor.com

22. https://adwords.google.com/select/KeywordToolExternal www.webmarketingadvisor.com

24. Amazon

25. Youtube

26. Internal Site Searchwww.webmarketingadvisor.com

28. Forget the corporate speak – Searcher Is King

29. Headlines

30. Subheadlines

31. Internal Links

32. Quality, Informative content wins every daywww.webmarketingadvisor.com

34. What does Google see

35. Titles & Descriptions

36. Errors

37. Site speed

38. Google Webmaster Toolswww.webmarketingadvisor.com

39. Google – cache:www.yourwebsite.com www.webmarketingadvisor.com

40. Titles & Descriptions www.webmarketingadvisor.com

41. http://www.google.com/webmasters/tools/ www.webmarketingadvisor.com

43. Links need to have a mixture of anchor text

44. Reciprocal linking no longer works

45. Good content builds good links

46. Ninja Link Building Skills.....www.webmarketingadvisor.com

48. Directories – Yahoo, Best of the Web, Business.com

49. Look for broken links on websites and write content for them

50. Do online Pr – www.prweb.com & Linkbait

51. Use Yahoo site explorerwww.webmarketingadvisor.com

52. http://www.yahoo.com – site:www.yoursite.com www.webmarketingadvisor.com

53. Show me the money! www.webmarketingadvisor.com

54. www.webmarketingadvisor.com

56. Generate great content

57. Link build like its going out of fashion

58. Follow @guylevine on twitter

59. www.webmarketingadvisor.comwww.webmarketingadvisor.com