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What's the ROI of your dog?
- 1. Jeremy Waite Head of Social Media Jeremy.Waite@Phones4u.co.uk @JeremyWaite
- 4. Return on Investment Innovation Interactions Influence* Ignorance * Influence is the ability to get people to do things Facebook.com/Phones4u
- 6. + COMMERCIAL + RECRUITMENT + TRAINING MARKETING WEB TEAM DIRECT / SALES SOCIAL MEDIA CUSTOMER SERVICE PR Facebook.com/Phones4u
- 10. Cost per Acquisition (CPA) Phones 4u Demographic Quality Content Loyalty 'Like' Cycle Value > What is the actual cost of a "Like"? > What is their value What type of "Likes" to the business? do we want? > > > How are we going What are we going to keep them? to do with them? Facebook.com/Phones4u
- 11. Isn't real revolution about ripping it up and starting again?
- 12. 46% Dislike Facebook.com/Phones4u
- 13. TARGETED SOCIAL MEDIA CAPTURE EMAIL PRODUCT ADVERTISING CUSTOMER FOLLOW-UP REVIEWS ON DATA P4U BLOG <80M IMPRESSIONS PER £10K MEDIA 270,000 FANS 4,700 FOLLOWERS PLAY GAME PRE-REGISTRATION OR BUY NOW AT PHONES4U.CO.UK 650,000 VIEWS CUSTOM BUILT 50,000+ VIEWS PER DAY FACEBOOK APP P4U Customer Engagement Capture Data BLOG Brand Awareness Drive Sales 2,000 VIEWS/DAY ACQUIRE ENGAGE CONVERT
- 15. Social Media Reporting 31,000 fans on one campaign Cost per fan just £0.97 at 67% conversion rate Example figures illustrating 1 page reporting
- 16. Track viral recommendation and referral in real-time across Facebook : Understand & Reward key influencers Facebook.com/Phones4u
- 17. Assessing the Value of a Facebook Fan Product Spending £50.78 Brand Loyalty £30.60 Propensity to Recommend £9.59 Earned Media Value £4.80 Cost Offset for fan acquisition £0.33 £96.10 The Average Value of a Fan is £96.10 per year SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com Facebook.com/Phones4u
- 18. Product Spending Fans Non-Fans Facebook Fans v Non-Fans £106.16 £39.59 £82.03 £60.56 £99.21 £42.84 £116.57 £75.40 £107.48 £93.24 SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
- 19. Fans are 68% more likely than non-fans to recommend a "liked" brand to their friends. Acquisition (New) v Retention (Upgrade) Facebook.com/Phones4u SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.
- 20. Our Facebook Fans could be worth £10.5m per year (£96.10 per fan)
- 21. Jeremy.Waite@Phones4u.co.uk @JeremyWaite Facebook.com/Phones4u