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Divya Gunaseelan
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A presentation to advice my previous company on ways to improve their online presence.
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Web Communication Recommendations
1.
Web Communication Pitch
for Motionworks By Divya Gunaseelan WELCOME
2.
Summary of work
to be done by tiers
3.
4.
This is what
we currently see when we search for Motionworks on Google
5.
The Goal is
to get every result on the first page to be Motionworks related
6.
Example of keywords
that can be optimized for Motionworks’ website :
7.
8.
9.
10.
11.
What do we
blog about?
12.
13.
Interview with CEO
and CIO
14.
Industry related happenings
15.
Department related topics
16.
New hires, client
or project
17.
Events ( Motionworks
birthday, Hawaiian theme- April Fool’s)
18.
19.
Reflects our personality/
workplace ambience
20.
21.
22.
Be Proud of
your Achievements Press Release
23.
24.
Announce your success
stories, newly gained client, internal good news
25.
26.
Introduce Yourself
27.
TIER II &
WHY
28.
29.
30.
31.
Special hashtag for
Motionworks, canggeh session and maybe internal
32.
33.
Make motionwookies follow
company and add as employer
34.
35.
TIER III &
WHY
36.
37.
38.
Integrated social media
channels (send traffic to blog/ linked in/ website/ flickr
39.
Integrate twitter?
40.
Posting schedule –
frequency, branding ( Happy Hour/ Freaky Friday)
41.
Constantly change
profile pictureBenchmark companies: Local: IntegricityCorporations http://www.facebook.com/Integricity?sk=wall Aktiv Digital http://www.facebook.com/AktivDigital?sk=wall Global:
42.
Thank You
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