4. What is Transmedia Storytelling?
Henry Jenkins:
„Transmedia storytelling represents a process where integral elements of
a fiction get dispersed systematically across multiple delivery channels for
the purpose of creating a unified and coordinated entertainment
experience. Ideally, each medium makes it own unique contribution to the
unfolding of the story.“
Source: Transmedia Storytelling 101
4
9. Why Transmedia Storytelling?
Jeff Gomez:
„In today's interconnected world, young adults, teens and even kids have
become so comfortable with media technology that they flow from one
platform to the next. The problem is that their content is not flowing with
them.“
Source: Forbes.com
9
10. Why Transmedia Storytelling?
Robert Pratten:
„On the one hand, transmedia can be used for promotional purposes or
for audience building. One the other hand „telling stories across multiple
media – transmedia storytelling – allows content that’s right-sized, right-
timed and right-placed to form a larger, more profitable, cohesive and
rewarding experience.“
Source: Getting started in Transmedia Storytelling
10
17. Challenges
✤ Story Worlds are not stories.
✤ Pitch the story, not the platform.
✤ Audience engagement drives everything.
✤ Business models are a bitch.
Source: nickdermatino.net
17
19. Challenges
Frank Tentler:
„Without the ability to tell stories, companies are reducing the social web
to a classic PR-channel. They are using social networks but fail to reach
out to users because of the missing added value.“
Source: treffpunkt.kulturmanagement.net
19
21. Outlook
Mike Mesnick:
„Content creators are realizing that they no longer need to pigeonhole
themselves as "just musicians," or "just filmmakers" but can reach out
and tell stories in very different ways. And, in the end, that's what every
content producer is really doing: they're telling stories.“
Source: Techdirt.com
21
22. Resources
✤ Transmedia Ready 02 (and the 7 Families) on Facebook
✤ Transmedia for Good Network on Facebook
✤ transmedia on Facebook (german)
✤ SXSW
✤ PTTP: How to finance transmedia?
✤ WorkBook Project
✤ TEDx Transmedia
✤ Maya Zuckerman: The why of transmedia
✤ StoryWorld Conference
22
23. Thank you for your attention!
✤ eMail: wolfgang@socialfilmmarketing.com
✤ Web: http://www. socialfilmmarketing.com
✤ Facebook: http://www.facebook.com/socialfilmmarketing
✤ Twitter: http://www.twitter.com/gumpelmaier
✤ Delicious: http://www.delicious.com/gumpel/
✤ Slides: http://www.slideshare.net/gumpelmaier
23
Editor's Notes
\n
LET me show you a video! \n\n\n
INTEL‘s The Chase: it‘s not transmedia, but it shows how it works! \n
according to the godfather of TRansmedia S. \n\nWhen talking about transmedia storytelling many people think that the same story is told through different media. Others „think transmedia is just about seeing what a character is doing when they are not on screen.“ But it’s much more than that. \n\nTransmedia storytelling (also known as Multiplatform Storytelling) is the technique of telling stories across multiple platforms and formats using current digital technologies. (WIKIPEDIA)\n
So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.\n
So the concept of transmedia storytelling is not about telling the same story through different channels, but rather to complement various parts of fictional content to a bigger story universe.\n\n
\n
DORO MARTIN and others created the Transmedia Manifest during Frankfurt Bookfair this year! \n\nRABBIT HOLES, STORY UNIVERSE, LEAN BACK AND FORWARD\n
\n
\n
\n
Special Websites for Companies in which characters work, GAMES, GRAPHIC NOVELS, Webisodes etc,.\n
an evolving, fictionalized map of Brainerd, MN, also know as TILTtheTown.  We’ve populated the town with the characters and landmarks from TILTtheMovie mixed in with actual people and places from Brainerd.\n
LOST als Wiki (LOSTPEDIA) auch als DVD, Figuren über Blog ein Eigenleben \n
Blu Ray, during watching the show, facebook posted status updates as characters\nhttp://www.socialfilmmarketing.com/2011/05/25/true-blood-blu-ray-transformiert-euren-facebook-account/\n
Network of fictional characters, who communicate and play through different channels... At the moment they are working on a web platform that uses sort of a video chat for the characters... \n \n
German Broadcaster ZDF ---An interactive crime show that provided clues to solve a case starting with a TV-show and continued via web. Even though the experiment was presented more successfully in the media than it actually was, it was at least one step into the right direction. Let’s hope it was not the last one. \n \n
