1. Social Film Marketing & Distribution
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
1/18
An introduction by Wolfgang Gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
2. Platform for Filmmakers and Filmlovers
Founded by Iris Lamprecht in 2008
Launch: January 2009
Re-Launch: August 2010
Online Film Marketing and Distribution
Stategic Consulting etc.
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
www.filmtiki.com
Source: www.filmtiki.com
2/18
3. Chris Anderson:
„When consumers are offered infinite
choice, the true shape of demand is
revealed.“
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
The Long Tail
Source: The Long Tail
3/18
4. Social Media Revolution:
„Social Media is a fundamental shift
in the way we communicate!“
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
What is Social Media?
Source: The Conversation Prism
4/18
5. Social Media has overtaken porn as the
#1 activity on the Web
78% of consumers trust peer
recommendation
82% spent time spent in social networks
70% of 18 to 34-year-olds have
watched TV on the Web
25% of Americans said they watched a
short video on their phone
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Social Media – The Facts
Source: Social Media Count
5/18
6. 500 million users
50% log on daily
Average: 130 friends
Average: connected to
80 community pages,
groups and events
Fastet growing
segment: 55-65 y.
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Facebook & Twitter
175 million users
40% tweet about
products and services
Mainly used by older adults
80% of Twitter usage with
mobile devices
35 million Tweets per day
More than 30
billion pieces of
content per month
About 70% outside
the US
A Fifth of Spain is in
Facebook
6/18
8. Window-System
Theatrical
DVD
Pay-TV
Free-to-air-TV
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
On the one hand...
Source: Netzpiloten
8/18
9. Home Entertainment
Mobile Devices
Hybrid Distribution
Online TV, VoD, p2p
Broadband
3D and Digital Cinema
Gaming Consoles and Set-Top
Crowdsourcing and Crowdfunding
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
On the other hand...
Source: Faceparty by RichardAM
9/18
10. People consume films
whenever, however, whereever they want!
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Face the facts!
10/18
11. Filmproduction
Filmfinancing
Filmmarketing
Filmdistribution
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
How can I use it?
11/18
12. We are the strange
Iron Sky
The cosmonaut
etc.
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Video: Iron Sky Teaser
Source: Iron Sky
12/18
13. The Age of Stupid
Buy a credit
The Good Life
Tilt: the movie
Love like hers
etc.
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Video: Buy a credit
Source: The Good Life
13/18
14. Bored to death
Tag und Nacht
Walking Cinema
Filmschaffende Österreich
Unerhört! Music Film Festival
etc.
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Source: Facebook
14/18
15. The Yes Men Fix The World
Nasty old people
INK
Mission X
Rage
etc.
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Source: VODO
15/18
16. Find your audience
Learn (from) Social Media
Learn from others
Plan your campaign
Start small, then grow your
activites
Don‘t expect too much
Be active
Be creative
Monitor your activities
Stay up to date
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Some Tips...
Source: MySiteWay.com
16/18
17. filmtiki
The Long Tail
The Conversation Prism
Social Media on Wikipedia
Social Media Count
Videonutzung im Internet
YouTube & Co.
Facebook mit Links
http://www.filmtiki.com
http://www.twitter.com/filmtiki
http://www.facebook.com/filmtiki
wolfgang@gumpelmaier.net
http://gumpelmaier.net
http://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
12 Social Media Tipps für
Kleinunternehmer und
Existenzgründer
Social Media in Spain
Icons: Social Media Mini Icon Pack,
Iconspedia
Video: Social Media Revolution
Links
17/18
Austria, New Media Consultant, Project-Manager at filmtiki.com, support filmmakers in finding ways to promote and distribute their movies online, workshops, stragegic concepts, campaigning etc.
Idea: Fringe Festival, no distribution, Internet – new ways!
The theory of the Long Tail says:
Our culture and economy is shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
The term refers specifically to the orange part of the sales chart above, which shows a standard demand curve that could apply to any industry, from entertainment to hard goods. The vertical axis is sales; the horizontal is products. The red part of the curve is the hits, which have dominated our markets and culture for most of the last century. The orange part is the non-hits, or niches, which is where the new growth is coming from now and in the future.
„People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).“
Rule 1: Make everything available -> Share buttons, embedding, tagging
Rule 2: Cut the price in half. Now lower it. free? Cheap, sell other stuff
Rule 3: Help me find it – tag it, hashtags, description, content - everywhere
Niche Culture
Wikipedia: „Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.“
Many different forms, like
Social Networks
Internet forums
Weblogs
social blogs
Microblogging,
wikis,
podcasts,
pictures,
video,
Rating
RSS
Widgets
social bookmarking.“
What comes with Social Media are words like Word OF MOUTH, Community, Viral, Crowdspourcing,collaboration and so on
Only 14% trust advertisments
We no longer search for the news, the news finds us...
Teenager (but not only) recommend movies as soon as they are out of the cinema (sometimes even in the cinema) – mobile via Twitter, Facebook, Foursquare...
There are over 200 million blogs
#ff, #indiemm, #filmin140
Communicate, dm...
Der Spanische TV-Sender Veo7 hat die Zeichen der Zeit erkannt und launchte als einer der ersten Sender ein Format, das sich mit dem Microblogging-Dienst Twitter beschäftigt. Twision nennt sich die Show, die Twitter und seine User in den Vordergrund rückt und eine Stunde lang live im Fernsehen übertragen wird. Dabei haben die User die Möglichkeit, mit den Moderatoren über den Hashtag #veo7 in Kontakt zu treten und Teil der Sendung zu werden.Land: Spanien Initiator: VEO7 Quelle: http://www.veo.es/twision/
Only 31.2 chose to buy a physical copy.
Where is online, where is mobile?
cinema: about 15% of total revenue, but important for promotion – 2009 was a good year, but trend is going down
DVD/download:biggest share (about 50%)
pay TVabout 8% of revenue - decreasing!
free-to-air TV2004: 27% but decreasing!!
New distribution channels, new user behaviour!
Think different
You will ask yourself, how can i use this?
When it comes to use social media: search cast members, crowdsource footage, ask people to support you, either finance your movie, help spreading the word for the movie, the director, the cause, tell them to give feedback, share content, rate your stuff and even help to distribute it, demand it and organise screenings
I have a few examples...
- Blogging, Film Skool, Sundance, Community, DVD-baby, Translated in 18 languages
Star Wreck, one of the most viewed finish movies, iron sky, crowdsourced, but going mayor, crowdfunded...
spanish, transmedia-project,
Pfund: 885.000, IndieScreenings, march 2009 premiere, cause
Buy a credit: 2 Mio Dollar, Stephen Fry
Novel Contest
VODO – for their cause!
Pirate Bay – screenings, festivals etc.
Was pirated, what they did: used this demand and welcomed the spreading via torrent sites, more people saw their film, people reacted and congratuled them, they even made some money by seling DVDs etc.
Stonehenge, demand it, mubi, netflix, ...
Rule 1: Make everything available -> Share buttons, embedding, tagging
Rule 2: Cut the price in half. Now lower it. free? Cheap, sell other stuff
Rule 3: Help me find it – tag it, hashtags,
Sharing Buttons, RSS, Interact, ...
Set up a Blog
Create an Electronic Press Kit
Social Media Optimisation
Tell a story
Use Videos