Online advertising money: how do we spend it in 2014
•
4 likes•1,348 views
This document discusses how consumer behavior and advertising have changed in the internet age. It notes that consumers now have niche tastes and short attention spans. Various internet companies are discussed and their business models analyzed, including how they generate revenue from sources like advertising, subscriptions, and selling user data. The document then poses questions about how companies can use the internet to either promote their brand, sell products, or tell a story. It provides some metrics on the effectiveness and costs of different digital marketing tactics.
Recommended
Recommended
More Related Content
What's hot
What's hot (17)
Viewers also liked
Viewers also liked (20)
Similar to Online advertising money: how do we spend it in 2014
Similar to Online advertising money: how do we spend it in 2014 (20)
More from Gummy Industries
More from Gummy Industries (20)
Recently uploaded
Recently uploaded (20)
Online advertising money: how do we spend it in 2014
- 1. Gummy Industries AD Money How do we spend it in 2014 ACME
- 2. 2 Alessandro Mininno - @alekone - @gummyindustries
- 3. Il consumatore post moderno How is the consumer changing? 3
- 4. 4
- 5. 5
- 6. It worked until 2001 6
- 7. 7
- 8. 8
- 10. A CHILD SEES 20.000 ADS EVERYYEAR 10
- 11. 8 MINUTES ISTHEAVERAGE ATTENTION SPAN ONTV 11 The attention span of a Goldfish is 9 seconds
- 13. 13
- 14. 68% OF PEOPLETRUST CONSUMER OPINIONS FOUND ONLINE 14
- 15. 15
- 17. Il consumatore post moderno HOW DOTHE BRAND CONCEPT EVOLVE? 17
- 18. “BRANDSARE NOW PUBLIC PROPERTY” 18 Ellen Peatry Leanse - Google Our lawyer assures that’s inaccurate
- 19. 19
- 20. 20
- 21. 21
- 22. 22
- 23. Il consumatore post moderno WHERE DO COMPANIES SPEND THEIR MONEY? 23
- 24. 24 http://www.assocom.org/media/download/comunicare-domani/new_comunicare-domani-26-giugno-2013.pdf
- 25. 25
- 26. 26 http://www.assocom.org/media/download/comunicare-domani/new_comunicare-domani-26-giugno-2013.pdf
- 27. Il consumatore post moderno WHERE DO INTERNET COMPANIES GET THEIR MONEY? 27
- 28. GettyImages vs IstockPhoto • Getty Images becomes a giant in the images market, selling photos at a very high price (1995-2000) • IstockPhoto get very big crowdsourcing images and selling them for a single dollar (2000-2005) • Getty Images buys IstockPhoto (2005) ! • Istockphoto • Business model: Crowdsourced, Pay (royalty free images) • Pricing model: credits (the user buys 10$ in credits and downloads what he wants) 28
- 29. The Economist • The Economist is the most famous economic magazine • In 2012, The Economist tripled its revenue from digital sales • Spending on digital goods will grow of 70% before 2017 (source: Forrester) ! • Business model: advertising + selling content • Pricing: subscription, pay per use 29
- 30. EdilPortale • The Italian, ad-based website makes a gross of 4,5€ MLN (2010) selling targeted advertising to architects and engineers • 300.000 subscribers, 1,3 unique monthly • Edilportale • Business model: Advertising • Pricing model: Free for the users, paid advertising 30
- 31. Gartner • Gartner develops consultancy reports on the technology markets • Reports are sold (60€-500€) • The company profits from consultancy as well • Gartner • Business model: Selling content + Consultancy • Pricing model: Pay per use 31
- 32. LinkedIn • Linkeding has a mixed revenue model • 55% of the revenues comes from consultancy, or “Talent solutions” (helping companies hire). 138$ millions. • 25% comes from Marketing solutions (adv) • 20% comes from Premium subscriptions ! • Linkedin • Business model: mixed revenues from freemium, selling data and adv • Pricing model: Pay per use, mixed 32 20% 25% 55% Talent solutions Marketing solutions Premium subscriptions
- 33. Il consumatore post moderno SO,WHAT DOYOU WANTTO DOWITH THE INTERNET? 33
- 34. Il consumatore post moderno (1) YOUWANTYOUR BRANDTO BE FAMOUS 34
- 35. Inserisci qui un occhiello 35
- 36. Inserisci qui un occhiello 36
- 39. 39
- 40. 40
- 41. Il consumatore post moderno (2) YOUWANTTO SELL STUFF 41
- 42. Inserisci qui un occhiello 42
- 43. Inserisci qui un occhiello 43
- 45. AverageTwitter Cost per interaction 0,5€ 45
- 46. Remarketing 46
- 48. Il consumatore post moderno (3) YOUWANTTO TELLA STORY 48
- 49. Inserisci qui un occhiello 49
- 50. 50 ∑=uewede
- 51. 16% https://www.facebook.com/business/fmc/guides/reach Of our fans see our updates, Facebook says
- 52. 52
- 53. Inserisci qui un occhiello 53
- 54. Inserisci qui un occhiello 54
- 55. Facebook average Cost per Fan 1€ 55
- 56. Inserisci qui un occhiello 56
- 57. Inserisci qui un occhiello 57 https://www.youtube.com/watch?v=btViXvIDsi0
- 58. Inserisci qui un occhiello 58
- 59. 59
- 60. Inserisci qui un occhiello 60
- 61. Inserisci qui un occhiello 61
- 62. Inserisci qui un occhiello 62 https://www.youtube.com/watch?v=DLUvANbgI-A
- 63. Gummy Industries S.r.l. Via Manzoni 22/c 25126, Brescia Tel 030 5241468 www.gummyindustries.com twitter.com/gummyindustries info@gummyindustries.com A presto!